Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 7 Aug 2026 AEST · Reporting through 6 Aug 2026 · Currency: NZD

Snapshot

Yesterday
6 Aug 2026
NZ$0.00
0 plans · 38 home sessions
Month-to-Date (August — days 1–6)
1 Aug – 6 Aug 2026 (6 days)
NZ$0.00
0 plans · 165 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 6 Aug 2026
NZ$2,345.07
12 plans · 649 home sessions

What's going well / not going well

Going well

  • August traffic keeps accelerating: 165 home sessions across 1–6 Aug vs 58 in 1–6 Jul (+184.5%) and 71 in 1–6 Aug 2025 (+132.4%).
  • Yesterday was the strongest day in the comparison set: 38 home sessions vs 8 on 6 Jul (+375.0%) and 17 on 6 Aug 2025 (+123.5%).
  • FY27 traffic 48.5% above FY26: 649 FYTD home sessions vs 437 over the same 1 Jul–6 Aug window last year — the top of the funnel keeps widening.
  • Higher-value mix when sales do land: FY27 FYTD averages NZ$195.42 per plan vs NZ$149.56 last year (+30.7%), led by YourCover International at 5 plans / NZ$1,427.12.

Not going well

  • Six straight zero-sale days: 0 plans / NZ$0.00 on 1–6 Aug — August still has no FY27 sale despite 165 home sessions.
  • FYTD behind last year on plans and revenue: 12 plans vs 18 (−33.3%) and NZ$2,345.07 vs NZ$2,692.08 (−12.9%) over the same 37-day window.
  • Conversion is the entire gap: FYTD confirmation rate 1.85% (12/649) vs 4.12% (18/437) last year — traffic up 48.5% while purchases are down 33.3%.
  • MTD funnel collapses at checkout: only 18 of 165 sessions reached /traveller-information, just 1 reached /payment and none reached /confirmation.

Yesterday 6 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (6 Jul)
YoY n/a vs 0 (6 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (6 Jul)
YoY n/a vs NZ$0.00 (6 Aug 2025)
Sessions (Home)
38
MoM +375.0% vs 8 (6 Jul)
YoY +123.5% vs 17 (6 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 38 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 6 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug – 6 Aug 2026 (August — days 1–6 of 31)

Plans Purchased
0
MoM −100.0% vs 1 (1–6 Jul)
YoY −100.0% vs 4 (1–6 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$53.82 (1–6 Jul)
YoY −100.0% vs NZ$314.05 (1–6 Aug 2025)
Sessions (Home)
165
MoM +184.5% vs 58 (1–6 Jul)
YoY +132.4% vs 71 (1–6 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 165 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 6 Aug 2026 (37 days)

Plans Purchased
12
MoM +1100.0% vs 1 (1–6 Jul, 6-day base)
YoY −33.3% vs 18 (1 Jul–6 Aug 2025)
Total Revenue
NZ$2,345.07
MoM +4257.2% vs NZ$53.82 (1–6 Jul, 6-day base)
YoY −12.9% vs NZ$2,692.08 (1 Jul–6 Aug 2025)
Sessions (Home)
649
MoM +1019.0% vs 58 (1–6 Jul, 6-day base)
YoY +48.5% vs 437 (1 Jul–6 Aug 2025)
Confirmation Rate
1.85%
12 confirmations / 649 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has six reported days (1–6 Aug) and no sales yet. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 7 August 2026, reporting through yesterday (6 August 2026). August MTD covers six days (1–6 Aug): 0 plans / NZ$0.00 / 165 home sessions. FY27 FYTD covers 1 Jul – 6 Aug 2026 (37 days): 12 plans / NZ$2,345.07 / 649 home sessions. Note on comparisons. Yesterday comparisons use 6 Jul 2026 (MoM: 8 home sessions, 0 plans, NZ$0.00) and 6 Aug 2025 (YoY: 17 home sessions, 0 plans, NZ$0.00) — both comparison days were themselves zero-sale days, so plan and revenue deltas are n/a on both bases. FYTD MoM compares against the six days 1–6 Jul 2026 (a degenerate 6-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.