Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 20 Jul 2026 AEST · Reporting through 19 Jul 2026 · Currency: NZD

Snapshot

Yesterday
19 Jul 2026
NZ$0.00
0 plans · 17 home sessions
Month (July — in progress)
1–19 Jul 2026 (19 days)
NZ$706.84
6 plans · 215 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 19 Jul 2026
NZ$706.84
6 plans · 215 home sessions

What's going well / not going well

Going well

  • Traffic surging month-on-month: July MTD 215 home sessions vs 110 across 1–19 Jun (+95.5% MoM) — a far stronger top-of-funnel than June, nearly double the visits.
  • Revenue ahead of last year: July MTD NZ$706.84 vs NZ$675.29 across 1–19 Jul 2025 (+4.7% YoY), even on one fewer plan (6 vs 7).
  • Full funnel intact: the MTD path fills all five steps (215→135→28→12→6), so intent is converting through to confirmation.
  • Day-level interest building: 19 Jul drew 17 home sessions, up +21.4% vs 14 on 19 Jul 2025 and well above the 4 seen on 19 Jun — healthy traffic even on a no-sale day.

Not going well

  • Zero sales yesterday: 19 Jul booked 0 plans / NZ$0.00 despite 17 home sessions — no conversion on the day (vs 1 plan / NZ$105.02 on 19 Jul 2025).
  • Revenue well down month-on-month: July MTD NZ$706.84 is −48.5% vs the NZ$1,371.21 booked across 1–19 Jun, despite roughly twice the sessions — far more traffic, about half the dollars.
  • Conversion & value per plan sliding: MTD confirmation rate 2.79% (6/215) vs 5.45% across 1–19 Jun (6/110), and revenue-per-plan NZ$117.81 vs NZ$228.54 in June.
  • Product & destination concentration: all MTD / FYTD revenue is to Australia across just two plan types (YourCover + Essentials International) — no destination diversity, whereas June spanned Philippines, NZ Domestic, Fiji and Australia.

Yesterday 19 Jul 2026

Plans Purchased
0
MoM n/a vs 0 (19 Jun)
YoY −100.0% vs 1 (19 Jul 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (19 Jun)
YoY −100.0% vs NZ$105.02 (19 Jul 2025)
Sessions (Home)
17
MoM +325.0% vs 4 (19 Jun)
YoY +21.4% vs 14 (19 Jul 2025)
Confirmation Rate
0.00%
0 confirmations / 17 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases

Month-to-Date 1–19 Jul 2026 (July — in progress, 19 days)

Plans Purchased
6
MoM 0.0% vs 6 (1–19 Jun)
YoY −14.3% vs 7 (1–19 Jul 2025)
Total Revenue
NZ$706.84
MoM −48.5% vs NZ$1,371.21 (1–19 Jun)
YoY +4.7% vs NZ$675.29 (1–19 Jul 2025)
Sessions (Home)
215
MoM +95.5% vs 110 (1–19 Jun)
YoY −3.6% vs 223 (1–19 Jul 2025)
Confirmation Rate
2.79%
6 confirmations / 215 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International3NZ$436.37
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia6NZ$706.84

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$706.84

Financial Year to Date (FY27) 1 Jul 2026 – 19 Jul 2026 (in progress, 19 days)

Plans Purchased
6
MoM n/a FY start 1 Jul
YoY −14.3% vs 7 (1–19 Jul 2025)
Total Revenue
NZ$706.84
MoM n/a FY start 1 Jul
YoY +4.7% vs NZ$675.29 (1–19 Jul 2025)
Sessions (Home)
215
MoM n/a FY start 1 Jul
YoY −3.6% vs 223 (1–19 Jul 2025)
Confirmation Rate
2.79%
6 confirmations / 215 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International3NZ$436.37
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia6NZ$706.84

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$706.84

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$706.84 so far (19 days into FY27). Note on the reporting window. Today is 20 July 2026 — the twentieth day of FY27. Reporting through yesterday (19 July 2026), July MTD and FY27 FYTD both cover the same 1–19 July window (19 days): 6 plans / NZ$706.84 / 215 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 19 Jun 2026 (MoM, 4 home sessions, 0 plans / NZ$0.00) and 19 Jul 2025 (YoY, 14 home sessions, 1 plan / NZ$105.02); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.