Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 2 Aug 2026 AEST · Reporting through 1 Aug 2026 · Currency: NZD

Snapshot

Yesterday
1 Aug 2026
NZ$0.00
0 plans · 29 home sessions
Month-to-Date (August — day 1)
1 Aug 2026 (1 day)
NZ$0.00
0 plans · 29 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 1 Aug 2026
NZ$2,345.07
12 plans · 513 home sessions

What's going well / not going well

Going well

  • FY27 traffic well ahead of last year: 513 FYTD home sessions vs 376 in the same 1 Jul–1 Aug window of FY26 (+36.4%).
  • Yesterday's traffic beat both comparison days: 29 home sessions vs 14 on 1 Jul (+107.1%) and 10 on 1 Aug 2025 (+190.0%).
  • August opened with strong mid-funnel interest: 72.4% of yesterday's home sessions reached /plan-options (21/29), ahead of the FYTD share of 64.7% (332/513).
  • July closed on a solid base: 12 plans / NZ$2,345.07, +20.0% plans month-on-month vs June — FY27's first month improved on the FY26 close.

Not going well

  • No sales yesterday: 0 plans / NZ$0.00 on 1 Aug — though both comparison days (1 Jul 2026 and 1 Aug 2025) were also zero-sale days, so the month-opening pattern is unchanged.
  • FYTD still trails last year on sales: NZ$2,345.07 vs NZ$2,378.03 (−1.4%) and 12 plans vs 14 (−14.3%) despite +36.4% more traffic.
  • Conversion is the gap: FYTD confirmation rate 2.34% (12/513) vs 3.72% (14/376) in the same window last year — traffic is growing faster than purchases.
  • Yesterday's funnel stalled mid-way: only 4 of 29 sessions reached /traveller-information and none reached /payment or /confirmation.

Yesterday 1 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (1 Jul)
YoY n/a vs 0 (1 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (1 Jul)
YoY n/a vs NZ$0.00 (1 Aug 2025)
Sessions (Home)
29
MoM +107.1% vs 14 (1 Jul)
YoY +190.0% vs 10 (1 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 29 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 1 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug 2026 (August — day 1 of 31, identical to Yesterday)

Plans Purchased
0
MoM n/a vs 0 (1–1 Jul)
YoY n/a vs 0 (1–1 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (1–1 Jul)
YoY n/a vs NZ$0.00 (1–1 Aug 2025)
Sessions (Home)
29
MoM +107.1% vs 14 (1–1 Jul)
YoY +190.0% vs 10 (1–1 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 29 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 1 Aug 2026 (32 days)

Plans Purchased
12
MoM n/a vs 0 (1–1 Jul, 1-day base)
YoY −14.3% vs 14 (1 Jul–1 Aug 2025)
Total Revenue
NZ$2,345.07
MoM n/a vs NZ$0.00 (1–1 Jul, 1-day base)
YoY −1.4% vs NZ$2,378.03 (1 Jul–1 Aug 2025)
Sessions (Home)
513
MoM +3564.3% vs 14 (1–1 Jul, 1-day base)
YoY +36.4% vs 376 (1 Jul–1 Aug 2025)
Confirmation Rate
2.34%
12 confirmations / 513 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has one reported day (1 Aug) and no sales yet. Note on the reporting window. Today is 2 August 2026, reporting through yesterday (1 August 2026). August MTD covers a single day, so the Yesterday and MTD tabs show identical figures (0 plans / NZ$0.00 / 29 home sessions). FY27 FYTD covers 1 Jul – 1 Aug 2026 (32 days): 12 plans / NZ$2,345.07 / 513 home sessions. Note on comparisons. Yesterday comparisons use 1 Jul 2026 (MoM: 14 home sessions, 0 plans) and 1 Aug 2025 (YoY: 10 home sessions, 0 plans) — both zero-sale days, so plan and revenue deltas are n/a. FYTD MoM compares against the single day 1 Jul 2026 (a degenerate 1-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.