Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 15 Sep 2026 AEST · Reporting through 14 Sep 2026 · Currency: NZD

Snapshot

Yesterday
14 Sep 2026
NZ$526.07
2 plans · 101 home sessions
Month-to-Date (September — day 14)
1 Sep – 14 Sep 2026 (14 days)
NZ$6,318.50
22 plans · 1,795 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 14 Sep 2026
NZ$11,994.44
48 plans · 3,544 home sessions

What's going well / not going well

Going well

  • Yesterday doubled the plan count and nearly quadrupled revenue month-on-month: two Essentials International policies for NZ$526.07 (Zimbabwe NZ$467.43, Australia NZ$58.64) against 1 plan / NZ$145.28 on 14 Aug 2026 — +100.0% plans, +262.1% revenue. The same day a year ago produced nothing at all. Both /payment sessions converted: 101 → 39 → 6 → 2 → 2.
  • Fourteen days of September have nearly doubled all of August: 22 plans / NZ$6,318.50 vs 14 plans / NZ$3,330.87 for the whole of August 2026 (+57.1% plans, +89.7% revenue), and vs 6 plans / NZ$1,223.47 over 1–14 Sep 2025 (+266.7% plans, +416.4% revenue YoY). MTD average order value is NZ$287.20 on a daily run rate of NZ$451.32.
  • FY27 is running at 2.4× FY26 revenue: NZ$11,994.44 vs NZ$5,010.25 across the same window (+139.4%) on 48 vs 29 plans (+65.5%), with average order value NZ$249.88 vs NZ$172.77. Essentials International leads at 23 plans / NZ$7,066.20 — 58.9% of FYTD revenue.
  • Traffic is compounding at every depth: 1,795 home sessions MTD (+305.2% MoM vs 443, +1,313.4% YoY vs 127); 3,544 FYTD (+260.9% vs 982 in the FY26 window). Deeper steps are up too — /plan-options 1,634 vs 791 (+106.6%), /traveller-information 253 vs 135 (+87.4%), /payment 85 vs 47 (+80.9%).

Not going well

  • Yesterday's losses were all at the first step: 101 home sessions produced just 39 /plan-options views — 61.4% gone before anyone saw a price — and only 6 reached /traveller-information (5.9%). Two sales from 101 sessions is a 1.98% confirmation rate.
  • Conversion is running at roughly a quarter of last year: MTD 1.23% (22/1,795) vs 4.72% (6/127) over 1–14 Sep 2025; FYTD 1.35% (48/3,544) vs 2.95% (29/982) in the FY26 window — on 3.6× the traffic.
  • Top-of-funnel progression keeps thinning: only 46.1% of FYTD home sessions reach /plan-options (1,634/3,544) vs 80.5% in the same FY26 window (791/982), and /payment is just 34 of 1,795 MTD home sessions (1.9%).
  • Revenue is highly concentrated: Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 49.2% of MTD revenue on 4 of 22 plans, while Australia — 7 of 22 MTD plans and 18 of 48 FYTD — averages just NZ$72.37 / NZ$77.01 per policy.

Yesterday 14 Sep 2026

Plans Purchased
2
MoM +100.0% vs 1 (14 Aug)
YoY n/a vs 0 (14 Sep 2025)
Total Revenue
NZ$526.07
MoM +262.1% vs NZ$145.28 (14 Aug)
YoY n/a vs NZ$0.00 (14 Sep 2025)
Sessions (Home)
101
MoM +140.5% vs 42 (14 Aug)
YoY +1,342.9% vs 7 (14 Sep 2025)
Confirmation Rate
1.98%
2 plans purchased / 101 home sessions
Plans bought
PlanItemsRevenue
Essentials International2NZ$526.07
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Zimbabwe1NZ$467.43
Australia1NZ$58.64

Top destinations · by Items Purchased

DestinationItemsRevenue
Zimbabwe1NZ$467.43
Australia1NZ$58.64

Month-to-Date 1 Sep – 14 Sep 2026 (September — day 14)

Plans Purchased
22
MoM +450.0% vs 4 (1–14 Aug)
YoY +266.7% vs 6 (1–14 Sep 2025)
Total Revenue
NZ$6,318.50
MoM +607.5% vs NZ$893.02 (1–14 Aug)
YoY +416.4% vs NZ$1,223.47 (1–14 Sep 2025)
Sessions (Home)
1,795
MoM +305.2% vs 443 (1–14 Aug)
YoY +1,313.4% vs 127 (1–14 Sep 2025)
Confirmation Rate
1.23%
22 plans purchased / 1,795 home sessions
Plans bought
PlanItemsRevenue
Essentials International10NZ$4,741.56
YourCover International10NZ$1,415.42
Domestic1NZ$145.78
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Australia7NZ$506.57
Spain1NZ$501.30

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$506.57
New Zealand (Domestic)2NZ$161.52
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34

Financial Year to Date (FY27) 1 Jul 2026 – 14 Sep 2026 (76 days)

Plans Purchased
48
MoM +200.0% vs 16 (1 Jul–14 Aug, 45-day base)
YoY +65.5% vs 29 (1 Jul–14 Sep 2025)
Total Revenue
NZ$11,994.44
MoM +270.4% vs NZ$3,238.09 (1 Jul–14 Aug, 45-day base)
YoY +139.4% vs NZ$5,010.25 (1 Jul–14 Sep 2025)
Sessions (Home)
3,544
MoM +283.1% vs 925 (1 Jul–14 Aug, 45-day base)
YoY +260.9% vs 982 (1 Jul–14 Sep 2025)
Confirmation Rate
1.35%
48 plans purchased / 3,544 home sessions
Plans bought
PlanItemsRevenue
Essentials International23NZ$7,066.20
YourCover International19NZ$3,882.00
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia18NZ$1,386.21
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia18NZ$1,386.21
New Zealand (Domestic)6NZ$1,046.24
Thailand2NZ$656.64
Malaysia2NZ$607.19
Japan2NZ$592.95

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$6,318.50 from the month's first fourteen reported days (1–14 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 15 September 2026, reporting through yesterday (14 September 2026). September MTD covers fourteen days: 22 plans / NZ$6,318.50 / 1,795 home sessions. FY27 FYTD covers 1 Jul – 14 Sep 2026 (76 days): 48 plans / NZ$11,994.44 / 3,544 home sessions. Note on comparisons. Yesterday comparisons use 14 Aug 2026 (MoM: 42 home sessions, 1 plan, NZ$145.28) and 14 Sep 2025 (YoY: 7 home sessions, 0 plans, NZ$0.00) — the YoY plan and revenue changes are undefined against a zero base and are shown as n/a. MTD MoM compares against 1–14 Aug 2026 (443 home sessions, 4 plans, NZ$893.02), a thin-sale window, which is why the MTD MoM percentages are extreme. FYTD MoM compares against the forty-five days 1 Jul–14 Aug 2026 (a degenerate 45-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.