Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 3 Sep 2026 AEST · Reporting through 2 Sep 2026 · Currency: NZD

Snapshot

Yesterday

2 Sep 2026

NZ$205.28

2 plans · 159 home sessions

Month-to-Date (September — day 2)

1 Sep – 2 Sep 2026 (2 days)

NZ$762.36

4 plans · 296 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 2 Sep 2026

NZ$6,438.29

30 plans · 2,020 home sessions

What's going well / not going well

Going well

Two sales again yesterday: 2 plans / NZ$205.28 on 2 Sep vs a zero-sale 2 Aug 2026 and 1 plan / NZ$31.07 on 2 Sep 2025 (+100.0% plans, +560.7% revenue YoY) — a YourCover International policy for the Philippines (NZ$110.81) and an Essentials International policy for Vietnam (NZ$94.46).
September is four-for-two: MTD 4 plans / NZ$762.36 across two days vs 0 / NZ$0.00 over 1–2 Aug 2026 and 1 / NZ$31.07 over 1–2 Sep 2025 — already 22.9% of August's full-month NZ$3,330.87.
FY27 keeps compounding on FY26: 30 plans FYTD vs 24 (+25.0%), revenue NZ$6,438.29 vs NZ$3,817.84 (+68.6%) — average order value NZ$214.61 vs NZ$159.08.
The traffic step-change is holding: 159 home sessions yesterday (vs 12 on 2 Aug 2026 and 14 on 2 Sep 2025), FYTD sits at 2,020 (+128.8% YoY), and FYTD /plan-options sessions are 1,106 vs 710 over the same FY26 window (+55.8%).

Not going well

Ticket size shrank yesterday: NZ$102.64 average per plan vs the FYTD average of NZ$214.61 — both policies were sub-NZ$115 South-East Asia trips, so revenue fell 63.2% on the previous day's NZ$557.08 despite the same plan count.
Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.49% (30/2,020) vs 2.72% (24/883) over the same FY26 window; yesterday ran 1.26% (2/159) and MTD 1.35% (4/296).
Checkout still leaks most of the funnel: of yesterday's 159 home sessions only 13 reached /traveller-information (8.2%) and 3 reached /payment (1.9%); plan-options share slipped to 33.3% (53/159) from 38.0% the day before, and FYTD /payment is just 56 of 2,020 (2.8%).
Revenue concentration remains: the top three FYTD destinations (New Zealand NZ$900.45, England NZ$894.96, Australia NZ$879.63) hold 41.5% of revenue, and Australia — 11 of the 30 FYTD plans — averages just NZ$79.97 per policy.

Yesterday 2 Sep 2026

Plans Purchased

MoM n/a vs 0 (2 Aug)

YoY +100.0% vs 1 (2 Sep 2025)

Total Revenue

NZ$205.28

MoM n/a vs NZ$0.00 (2 Aug)

YoY +560.7% vs NZ$31.07 (2 Sep 2025)

Sessions (Home)

159

MoM +1,225.0% vs 12 (2 Aug)

YoY +1,035.7% vs 14 (2 Sep 2025)

Confirmation Rate

1.26%

2 plans purchased / 159 home sessions

Plans bought

Plan	Items	Revenue
YourCover International	1	NZ$110.81
Essentials International	1	NZ$94.46

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
Philippines	1	NZ$110.81
Vietnam	1	NZ$94.46

Top destinations · by Items Purchased

Destination	Items	Revenue
Philippines	1	NZ$110.81
Vietnam	1	NZ$94.46

Month-to-Date 1 Sep – 2 Sep 2026 (September — day 2)

Plans Purchased

MoM n/a vs 0 (1–2 Aug)

YoY +300.0% vs 1 (1–2 Sep 2025)

Total Revenue

NZ$762.36

MoM n/a vs NZ$0.00 (1–2 Aug)

YoY +2,353.7% vs NZ$31.07 (1–2 Sep 2025)

Sessions (Home)

296

MoM +622.0% vs 41 (1–2 Aug)

YoY +920.7% vs 29 (1–2 Sep 2025)

Confirmation Rate

1.35%

4 plans purchased / 296 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	2	NZ$635.80
YourCover International	1	NZ$110.81
Domestic Cancellation	1	NZ$15.74

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
Vanuatu	1	NZ$541.34
Philippines	1	NZ$110.81
Vietnam	1	NZ$94.46
New Zealand (Domestic)	1	NZ$15.74

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Vanuatu	1	NZ$541.34
Philippines	1	NZ$110.81
Vietnam	1	NZ$94.46
New Zealand (Domestic)	1	NZ$15.74

Financial Year to Date (FY27) 1 Jul 2026 – 2 Sep 2026 (64 days)

Plans Purchased

MoM +150.0% vs 12 (1 Jul–2 Aug, 33-day base)

YoY +25.0% vs 24 (1 Jul–2 Sep 2025)

Total Revenue

NZ$6,438.29

MoM +174.5% vs NZ$2,345.07 (1 Jul–2 Aug, 33-day base)

YoY +68.6% vs NZ$3,817.84 (1 Jul–2 Sep 2025)

Sessions (Home)

2,020

MoM +284.8% vs 525 (1 Jul–2 Aug, 33-day base)

YoY +128.8% vs 883 (1 Jul–2 Sep 2025)

Confirmation Rate

1.49%

30 plans purchased / 2,020 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	15	NZ$2,960.44
YourCover International	10	NZ$2,577.39
Domestic	3	NZ$827.61
Domestic Cancellation	2	NZ$72.85

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
New Zealand (Domestic)	5	NZ$900.45
England	1	NZ$894.96
Australia	11	NZ$879.63
Thailand	2	NZ$656.64
USA	1	NZ$636.73

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	11	NZ$879.63
New Zealand (Domestic)	5	NZ$900.45
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
Vietnam	2	NZ$239.87

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Sep 2025 → Aug 2026 (complete)

Funnel comparison — FY27 FYTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$762.36 from the month's first two reported days (1–2 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 3 September 2026, reporting through yesterday (2 September 2026). September MTD covers two days: 4 plans / NZ$762.36 / 296 home sessions. FY27 FYTD covers 1 Jul – 2 Sep 2026 (64 days): 30 plans / NZ$6,438.29 / 2,020 home sessions. Note on comparisons. Yesterday comparisons use 2 Aug 2026 (MoM: a Sunday with 12 home sessions, 0 plans, NZ$0.00) and 2 Sep 2025 (YoY: 14 home sessions, 1 plan, NZ$31.07) — the MoM day was a zero-sale day, so plan and revenue MoM changes are undefined (shown as n/a); YoY ran +100.0% plans / +560.7% revenue, and home sessions ran +1,225.0% MoM and +1,035.7% YoY. MTD MoM (1–2 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-three days 1 Jul–2 Aug 2026 (a degenerate 33-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.