Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 8 Sep 2026 AEST · Reporting through 7 Sep 2026 · Currency: NZD

Snapshot

Yesterday
7 Sep 2026
NZ$2,233.03
4 plans · 215 home sessions
Month-to-Date (September — day 7)
1 Sep – 7 Sep 2026 (7 days)
NZ$4,683.37
15 plans · 1,198 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 7 Sep 2026
NZ$10,359.30
41 plans · 2,969 home sessions

What's going well / not going well

Going well

  • Biggest day of September: Monday 7 Sep delivered 4 plans / NZ$2,233.03 on 215 home sessions (1.86% conversion) — 47.7% of the month's revenue in one day, at NZ$558.26 per policy. It included the largest single policy of FY27 so far (Hawaii, NZ$1,272.21), and compares with 0 plans on 7 Aug 2026 and 1 plan / NZ$92.38 on 7 Sep 2025 (+300.0% plans, +2,317.2% revenue YoY).
  • September has already beaten all of August: 15 plans / NZ$4,683.37 in seven days vs 14 plans / NZ$3,330.87 for the full month of August 2026 (+40.6% revenue) and 3 plans / NZ$829.51 over 1–7 Sep 2025 (+400.0% plans, +464.6% revenue YoY). Average order value MTD is NZ$312.22.
  • Traffic keeps compounding: 215 home sessions yesterday (+975.0% vs 20 on 7 Aug, +5,275.0% vs 4 on 7 Sep 2025); 1,198 MTD (+547.6% MoM vs 185, +1,771.9% YoY vs 64); 2,969 FYTD (+223.4% vs 918 in FY26). Deeper funnel FYTD is up too — /plan-options 1,471 vs 739 (+99.1%), /traveller-information 232 vs 123 (+88.6%), /payment 76 vs 42 (+81.0%).
  • FY27 is now more than double FY26 on revenue: NZ$10,359.30 vs NZ$4,616.28 (+124.4%) on 41 vs 26 plans (+57.7%), with average order value NZ$252.67 vs NZ$177.55. Essentials International leads at 19 plans / NZ$5,962.62 (57.6% of FYTD revenue).

Not going well

  • Conversion is still well below last year: MTD 1.25% (15/1,198) vs 4.69% (3/64) over 1–7 Sep 2025; FYTD 1.38% (41/2,969) vs 2.83% (26/918) in the FY26 window — roughly half the rate on 3.2× the traffic.
  • Top-of-funnel progression is weak: only 39.1% of MTD home sessions reach /plan-options (469/1,198) vs 49.5% FYTD (1,471/2,969) and 80.5% in the same FY26 window (739/918). Most of September's extra traffic is bouncing before seeing a plan.
  • Checkout remains the leak: /payment is 25 of 1,198 MTD home sessions (2.1%) and 76 of 2,969 FYTD (2.6%); 19 confirmations MTD from 469 plan-option views (4.1%).
  • Revenue rests on a handful of high-ticket policies: Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 66.4% of MTD revenue on four policies, while Australia (5 of 15 MTD plans, 16 of 41 FYTD) averages just NZ$78.68 / NZ$79.57 per policy. August's first week (1–7 Aug) was a zero-sale window, so plan and revenue MoM remain n/a.

Yesterday 7 Sep 2026

Plans Purchased
4
MoM n/a vs 0 (7 Aug)
YoY +300.0% vs 1 (7 Sep 2025)
Total Revenue
NZ$2,233.03
MoM n/a vs NZ$0.00 (7 Aug)
YoY +2,317.2% vs NZ$92.38 (7 Sep 2025)
Sessions (Home)
215
MoM +975.0% vs 20 (7 Aug)
YoY +5,275.0% vs 4 (7 Sep 2025)
Confirmation Rate
1.86%
4 plans purchased / 215 home sessions
Plans bought
PlanItemsRevenue
Essentials International2NZ$1,707.61
YourCover International2NZ$525.42
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
Mexico1NZ$435.40
Singapore1NZ$376.61
Rarotonga1NZ$148.81

Top destinations · by Items Purchased

DestinationItemsRevenue
Hawaii1NZ$1,272.21
Mexico1NZ$435.40
Singapore1NZ$376.61
Rarotonga1NZ$148.81

Month-to-Date 1 Sep – 7 Sep 2026 (September — day 7)

Plans Purchased
15
MoM n/a vs 0 (1–7 Aug)
YoY +400.0% vs 3 (1–7 Sep 2025)
Total Revenue
NZ$4,683.37
MoM n/a vs NZ$0.00 (1–7 Aug)
YoY +464.6% vs NZ$829.51 (1–7 Sep 2025)
Sessions (Home)
1,198
MoM +547.6% vs 185 (1–7 Aug)
YoY +1,771.9% vs 64 (1–7 Sep 2025)
Confirmation Rate
1.25%
15 plans purchased / 1,198 home sessions
Plans bought
PlanItemsRevenue
Essentials International6NZ$3,637.98
YourCover International8NZ$1,029.64
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Mexico1NZ$435.40

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$393.41
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30

Financial Year to Date (FY27) 1 Jul 2026 – 7 Sep 2026 (69 days)

Plans Purchased
41
MoM +241.7% vs 12 (1 Jul–7 Aug, 38-day base)
YoY +57.7% vs 26 (1 Jul–7 Sep 2025)
Total Revenue
NZ$10,359.30
MoM +341.7% vs NZ$2,345.07 (1 Jul–7 Aug, 38-day base)
YoY +124.4% vs NZ$4,616.28 (1 Jul–7 Sep 2025)
Sessions (Home)
2,969
MoM +343.8% vs 669 (1 Jul–7 Aug, 38-day base)
YoY +223.4% vs 918 (1 Jul–7 Sep 2025)
Confirmation Rate
1.38%
41 plans purchased / 2,969 home sessions
Plans bought
PlanItemsRevenue
Essentials International19NZ$5,962.62
YourCover International17NZ$3,496.22
Domestic3NZ$827.61
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia16NZ$1,273.04
Hawaii1NZ$1,272.21
New Zealand (Domestic)5NZ$900.45
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia16NZ$1,273.04
New Zealand (Domestic)5NZ$900.45
Thailand2NZ$656.64
Malaysia2NZ$607.19
Vietnam2NZ$239.87

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$4,683.37 from the month's first seven reported days (1–7 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 8 September 2026, reporting through yesterday (7 September 2026). September MTD covers seven days: 15 plans / NZ$4,683.37 / 1,198 home sessions. FY27 FYTD covers 1 Jul – 7 Sep 2026 (69 days): 41 plans / NZ$10,359.30 / 2,969 home sessions. Note on comparisons. Yesterday comparisons use 7 Aug 2026 (MoM: a Friday with 20 home sessions, 0 plans, NZ$0.00) and 7 Sep 2025 (YoY: 4 home sessions, 1 plan, NZ$92.38). Because 7 Aug 2026 was a zero-sale day, plan and revenue MoM changes are undefined (shown as n/a); home sessions ran +975.0% MoM and +5,275.0% YoY. MTD MoM (1–7 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-eight days 1 Jul–7 Aug 2026 (a degenerate 38-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.