Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 6 Oct 2026 AEST · Reporting through 5 Oct 2026 · Currency: NZD

Snapshot

Yesterday
5 Oct 2026
NZ$53.70
1 plan · 86 home sessions
Month-to-Date (October — day 5)
1 Oct – 5 Oct 2026 (5 days)
NZ$421.63
3 plans · 342 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 5 Oct 2026
NZ$14,120.00
55 plans · 5,218 home sessions

What's going well / not going well

Going well

  • FY27 is running at 2.28× FY26 revenue: NZ$14,120.00 vs NZ$6,183.77 for 1 Jul–5 Oct (+128.3%) on 55 vs 37 plans (+48.6%), with average order value NZ$256.73 vs NZ$167.13. Essentials International leads at 27 plans / NZ$7,604.15.
  • Traffic is up sharply on every longer window: FYTD home sessions are 5,218 vs 1,207 a year ago (+332.3% YoY) and vs 2,532 for 1 Jul–5 Sep 2026 (+106.1%). October to date has 342 home sessions vs 29 for 1–5 Oct 2025 (+1,079.3%).
  • Second straight day with a sale: 5 October sold 1 Essentials International plan to Australia for NZ$53.70, taking October to 3 plans. Australia is now 21 plans / NZ$1,716.95 FYTD, the clear leader by volume.
  • Daily home traffic keeps climbing: 86 home sessions on 5 Oct, up from 74 on 4 Oct (+16.2% period-on-period in Looker), and 2 sessions reached /payment and /confirmation vs 1 the day before.

Not going well

  • October is well behind September's pace: MTD is 3 plans / NZ$421.63 vs 11 plans / NZ$2,450.34 for 1–5 Sep (−72.7% plans, −82.8% revenue), on 342 home sessions vs 804 (−57.5%).
  • Yesterday was a small-ticket day: NZ$53.70 vs NZ$1,568.48 on 5 Sep 2026, when 6 plans sold (−96.6% revenue, −83.3% plans); home sessions were 86 vs 97 (−11.3% MoM).
  • Conversion is well behind last year despite the traffic growth: FYTD confirmation rate is 1.05% (55/5,218) vs 3.07% (37/1,207) for 1 Jul–5 Oct 2025.
  • Top of the funnel is still thin: only 39.6% of FYTD home sessions reach /plan-options (2,065/5,218) vs 81.3% in the same FY26 window (981/1,207). October so far is lower again at 24.3% (83/342).

Yesterday 5 Oct 2026

Plans Purchased
1
MoM −83.3% vs 6 (5 Sep 2026)
YoY n/a vs 0 (5 Oct 2025)
Total Revenue
NZ$53.70
MoM −96.6% vs NZ$1,568.48 (5 Sep 2026)
YoY n/a vs NZ$0.00 (5 Oct 2025)
Sessions (Home)
86
MoM −11.3% vs 97 (5 Sep 2026)
YoY +1,128.6% vs 7 (5 Oct 2025)
Confirmation Rate
1.16%
1 plan purchased / 86 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$53.70
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$53.70

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$53.70

Month-to-Date 1 Oct – 5 Oct 2026 (October — day 5 of 31)

Plans Purchased
3
MoM −72.7% vs 11 (1–5 Sep 2026)
YoY n/a vs 0 (1–5 Oct 2025)
Total Revenue
NZ$421.63
MoM −82.8% vs NZ$2,450.34 (1–5 Sep 2026)
YoY n/a vs NZ$0.00 (1–5 Oct 2025)
Sessions (Home)
342
MoM −57.5% vs 804 (1–5 Sep 2026)
YoY +1,079.3% vs 29 (1–5 Oct 2025)
Confirmation Rate
0.88%
3 plans purchased / 342 home sessions
Plans bought
PlanItemsRevenue
Essentials International2NZ$257.85
YourCover International1NZ$163.77
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia2NZ$217.47
Indonesia1NZ$204.16

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$217.47
Indonesia1NZ$204.16

Financial Year to Date (FY27) 1 Jul 2026 – 5 Oct 2026 (97 days)

Plans Purchased
55
MoM +48.6% vs 37 (1 Jul–5 Sep, 67-day base)
YoY +48.6% vs 37 (1 Jul–5 Oct 2025)
Total Revenue
NZ$14,120.00
MoM +73.8% vs NZ$8,126.27 (1 Jul–5 Sep, 67-day base)
YoY +128.3% vs NZ$6,183.77 (1 Jul–5 Oct 2025)
Sessions (Home)
5,218
MoM +106.1% vs 2,532 (1 Jul–5 Sep, 67-day base)
YoY +332.3% vs 1,207 (1 Jul–5 Oct 2025)
Confirmation Rate
1.05%
55 plans purchased / 5,218 home sessions
Plans bought
PlanItemsRevenue
Essentials International27NZ$7,604.15
YourCover International22NZ$5,469.61
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
United Kingdom4NZ$2,016.35
Australia21NZ$1,716.95
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia21NZ$1,716.95
New Zealand (Domestic)6NZ$1,046.24
United Kingdom4NZ$2,016.35
Vietnam3NZ$406.69
Thailand2NZ$656.64

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Oct 2025 → Sep 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Nov 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has three closed months: July 2026 at NZ$2,345.07 (12 plans), August 2026 at NZ$3,330.87 (14 plans) and September 2026 at NZ$8,022.44 (26 plans) — the largest month anywhere in the series. The final bar, Oct 26 (PTD), shows NZ$421.63 from the three plans sold so far in October; it fills in as October sales arrive. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker. Note on the reporting window. Today is 6 October 2026, reporting through yesterday (5 October 2026). Month-to-Date covers 1–5 Oct: 3 plans / NZ$421.63 / 342 home sessions. FY27 FYTD covers 1 Jul – 5 Oct 2026 (97 days): 55 plans / NZ$14,120.00 / 5,218 home sessions. Note on comparisons. Yesterday compares 5 Sep 2026 (MoM: 97 home sessions, 6 plans, NZ$1,568.48) and 5 Oct 2025 (YoY: 7 home sessions, 0 plans, NZ$0.00 — plan and revenue deltas n/a, zero base). MTD compares 1–5 Sep 2026 (804 home sessions, 11 plans, NZ$2,450.34) and 1–5 Oct 2025 (29 home sessions, 0 plans, NZ$0.00). FYTD MoM compares 1 Jul–5 Sep 2026 (67-day base: 2,532 home sessions, 37 plans, NZ$8,126.27) and FYTD YoY compares 1 Jul–5 Oct 2025 (1,207 home sessions, 37 plans, NZ$6,183.77).