Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 28 Aug 2026 AEST · Reporting through 27 Aug 2026 · Currency: NZD

Snapshot

Yesterday
27 Aug 2026
NZ$458.89
2 plans · 57 home sessions
Month-to-Date (August — days 1–27)
1 Aug – 27 Aug 2026 (27 days)
NZ$2,477.75
12 plans · 991 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 27 Aug 2026
NZ$4,822.82
24 plans · 1,474 home sessions

What's going well / not going well

Going well

  • FY27 is now ahead of FY26 on every line: 24 plans FYTD vs 22 (+9.1%), revenue NZ$4,822.82 is +52.2% on NZ$3,168.86 — average order value NZ$200.95 vs NZ$144.04.
  • August has already beaten July with four days to spare: NZ$2,477.75 over days 1–27 is +213.3% on the same window last year (NZ$790.83), +31.8% on 1–27 Jul (NZ$1,879.85), and has passed July's full-month total of NZ$2,345.07.
  • The traffic step-change is holding: 991 MTD home sessions (+122.2% YoY, +170.0% MoM) and 1,474 FYTD (+81.8% YoY); yesterday's 57 sessions ran +185.0% on both 27 Jul 2026 and 27 Aug 2025.
  • Yesterday converted twice: two Domestic policies (NZ$401.78 + NZ$57.11) for NZ$458.89 against zero sales on 27 Aug 2025 — a 3.51% confirmation rate, nearly triple the month's 1.21% average.

Not going well

  • Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.63% (24/1,474) vs 2.71% (22/811) over the same FY26 window; August MTD sits at just 1.21%.
  • Checkout still isn't scaling with the top of funnel: MTD home sessions are +122.2% YoY, yet /payment is only 26 (vs 19) and /confirmation 16 (vs 9) — the funnel leaks almost all of the extra visitors before the till.
  • Yesterday's revenue fell 48.7% MoM: NZ$458.89 vs NZ$894.96 on 27 Jul — which was a single England YourCover booking — so day-level revenue still hinges on one-off large policies.
  • Revenue concentration remains: England's single NZ$894.96 booking is 18.6% of FY27 revenue, and Australia — 11 of the 24 FYTD plans — averages just NZ$79.97 per policy; both of yesterday's sales were domestic-only.

Yesterday 27 Aug 2026

Plans Purchased
2
MoM +100.0% vs 1 (27 Jul)
YoY n/a vs 0 (27 Aug 2025)
Total Revenue
NZ$458.89
MoM −48.7% vs NZ$894.96 (27 Jul)
YoY n/a vs NZ$0.00 (27 Aug 2025)
Sessions (Home)
57
MoM +185.0% vs 20 (27 Jul)
YoY +185.0% vs 20 (27 Aug 2025)
Confirmation Rate
3.51%
2 plans purchased / 57 home sessions
Plans bought
PlanItemsRevenue
Domestic1NZ$401.78
Domestic Cancellation1NZ$57.11
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
New Zealand (Domestic)2NZ$458.89

Top destinations · by Items Purchased

DestinationItemsRevenue
New Zealand (Domestic)2NZ$458.89

Month-to-Date 1 Aug – 27 Aug 2026 (August — days 1–27 of 31)

Plans Purchased
12
MoM +33.3% vs 9 (1–27 Jul)
YoY +50.0% vs 8 (1–27 Aug 2025)
Total Revenue
NZ$2,477.75
MoM +31.8% vs NZ$1,879.85 (1–27 Jul)
YoY +213.3% vs NZ$790.83 (1–27 Aug 2025)
Sessions (Home)
991
MoM +170.0% vs 367 (1–27 Jul)
YoY +122.2% vs 446 (1–27 Aug 2025)
Confirmation Rate
1.21%
12 plans purchased / 991 home sessions
Plans bought
PlanItemsRevenue
Essentials International6NZ$1,406.69
Domestic3NZ$827.61
YourCover International2NZ$186.34
Domestic Cancellation1NZ$57.11
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
New Zealand (Domestic)4NZ$884.71
Malaysia1NZ$479.96
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
New Zealand (Domestic)4NZ$884.71
Australia3NZ$120.83
Malaysia1NZ$479.96
Thailand1NZ$354.24
Netherlands1NZ$337.43

Financial Year to Date (FY27) 1 Jul 2026 – 27 Aug 2026 (58 days)

Plans Purchased
24
MoM +166.7% vs 9 (1–27 Jul, 27-day base)
YoY +9.1% vs 22 (1 Jul–27 Aug 2025)
Total Revenue
NZ$4,822.82
MoM +156.6% vs NZ$1,879.85 (1–27 Jul, 27-day base)
YoY +52.2% vs NZ$3,168.86 (1 Jul–27 Aug 2025)
Sessions (Home)
1,474
MoM +301.6% vs 367 (1–27 Jul, 27-day base)
YoY +81.8% vs 811 (1 Jul–27 Aug 2025)
Confirmation Rate
1.63%
24 plans purchased / 1,474 home sessions
Plans bought
PlanItemsRevenue
Essentials International13NZ$2,324.64
YourCover International7NZ$1,613.46
Domestic3NZ$827.61
Domestic Cancellation1NZ$57.11
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
New Zealand (Domestic)4NZ$884.71
Australia11NZ$879.63
Thailand2NZ$656.64
Malaysia2NZ$607.19

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia11NZ$879.63
New Zealand (Domestic)4NZ$884.71
Thailand2NZ$656.64
Malaysia2NZ$607.19
England1NZ$894.96

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$2,477.75 — August has twenty-seven reported days (1–27 Aug) and twelve sales across four plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 28 August 2026, reporting through yesterday (27 August 2026). August MTD covers twenty-seven days (1–27 Aug): 12 plans / NZ$2,477.75 / 991 home sessions. FY27 FYTD covers 1 Jul – 27 Aug 2026 (58 days): 24 plans / NZ$4,822.82 / 1,474 home sessions. Note on comparisons. Yesterday comparisons use 27 Jul 2026 (MoM: 20 home sessions, 1 plan, NZ$894.96 — a single England YourCover booking) and 27 Aug 2025 (YoY: 20 home sessions, 0 plans, NZ$0.00) — the YoY plan and revenue changes are undefined and shown as "n/a". 27 Aug 2026 ran +185.0% on home sessions against both comparison days, converting two Domestic policies (NZ$458.89). FYTD MoM compares against the twenty-seven days 1–27 Jul 2026 (a degenerate 27-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.