Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 12 Sep 2026 AEST · Reporting through 11 Sep 2026 · Currency: NZD

Snapshot

Yesterday
11 Sep 2026
NZ$0.00
0 plans · 88 home sessions
Month-to-Date (September — day 11)
1 Sep – 11 Sep 2026 (11 days)
NZ$5,361.79
18 plans · 1,556 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 11 Sep 2026
NZ$11,037.72
44 plans · 3,308 home sessions

What's going well / not going well

Going well

  • Eleven days of September have already beaten all of August: 18 plans / NZ$5,361.79 vs 14 plans / NZ$3,330.87 for the entire month of August 2026 (+61.0% revenue), and vs 5 plans / NZ$1,125.87 over 1–11 Sep 2025 (+260.0% plans, +376.2% revenue YoY). Average order value MTD is NZ$297.88.
  • FY27 is running at more than double FY26: NZ$11,037.72 vs NZ$4,912.64 across the same window (+124.7%) on 44 vs 28 plans (+57.1%), with average order value NZ$250.86 vs NZ$175.45. Essentials International leads at 20 plans / NZ$6,164.01 — 55.8% of FYTD revenue.
  • Traffic keeps compounding at every depth: 1,556 home sessions MTD (+377.3% MoM vs 326, +1,301.8% YoY vs 111); 3,308 FYTD (+242.4% vs 966 in the FY26 window). Deeper steps are up too — /plan-options 1,567 vs 778 (+101.4%), /traveller-information 240 vs 133 (+80.5%), /payment 80 vs 46 (+73.9%).
  • The top of the FYTD revenue table is broadening: five distinct markets now sit above NZ$790 — Australia 16 plans / NZ$1,273.04, Hawaii NZ$1,272.21, New Zealand (Domestic) 6 / NZ$1,046.24, England NZ$894.96 and the USA NZ$793.27 — so FY27 is no longer resting on a single high-ticket policy.

Not going well

  • A second consecutive zero-sale day: 0 plans and NZ$0.00 off 88 home sessions on 11 Sep, following the same result on 10 Sep. Both comparison days were also blank — 11 Aug 2026 (30 home sessions) and 11 Sep 2025 (6 home sessions) — so the plan and revenue deltas read flat rather than negative, but September is otherwise averaging 1.6 plans and NZ$487.44 a day.
  • The funnel died at step two: 88 → 16 → 0 → 0 → 0. Only 18.2% of home sessions reached /plan-options (against 36.2% for the month as a whole) and nobody reached /traveller-information, /payment or /confirmation. Looker's period-on-period column had /plan-options at −44.8% even while / ran +29.4%.
  • Conversion is still around a quarter of last year: MTD 1.16% (18/1,556) vs 4.50% (5/111) over 1–11 Sep 2025; FYTD 1.33% (44/3,308) vs 2.90% (28/966) in the FY26 window — on 3.4× the traffic.
  • Top-of-funnel progression is weak and revenue is concentrated: only 36.2% of MTD home sessions reach /plan-options (564/1,556) vs 80.5% in the same FY26 window (778/966), and /payment is just 29 of 1,556 MTD home sessions (1.9%). Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 58.0% of MTD revenue on 4 of 18 plans, while Australia (5 of 18 MTD plans, 16 of 44 FYTD) averages just NZ$78.68 / NZ$79.57 per policy.

Yesterday 11 Sep 2026

Plans Purchased
0
MoM 0.0% vs 0 (11 Aug)
YoY 0.0% vs 0 (11 Sep 2025)
Total Revenue
NZ$0.00
MoM 0.0% vs NZ$0.00 (11 Aug)
YoY 0.0% vs NZ$0.00 (11 Sep 2025)
Sessions (Home)
88
MoM +193.3% vs 30 (11 Aug)
YoY +1,366.7% vs 6 (11 Sep 2025)
Confirmation Rate
0.00%
0 plans purchased / 88 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No data

Top destinations · by Items Purchased

DestinationItemsRevenue
No data

Month-to-Date 1 Sep – 11 Sep 2026 (September — day 11)

Plans Purchased
18
MoM +1,700.0% vs 1 (1–11 Aug)
YoY +260.0% vs 5 (1–11 Sep 2025)
Total Revenue
NZ$5,361.79
MoM +9,464.4% vs NZ$56.06 (1–11 Aug)
YoY +376.2% vs NZ$1,125.87 (1–11 Sep 2025)
Sessions (Home)
1,556
MoM +377.3% vs 326 (1–11 Aug)
YoY +1,301.8% vs 111 (1–11 Sep 2025)
Confirmation Rate
1.16%
18 plans purchased / 1,556 home sessions
Plans bought
PlanItemsRevenue
Essentials International7NZ$3,839.37
YourCover International9NZ$1,360.90
Domestic1NZ$145.78
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Mexico1NZ$435.40

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$393.41
New Zealand (Domestic)2NZ$161.52
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34

Financial Year to Date (FY27) 1 Jul 2026 – 11 Sep 2026 (73 days)

Plans Purchased
44
MoM +238.5% vs 13 (1 Jul–11 Aug, 42-day base)
YoY +57.1% vs 28 (1 Jul–11 Sep 2025)
Total Revenue
NZ$11,037.72
MoM +359.7% vs NZ$2,401.13 (1 Jul–11 Aug, 42-day base)
YoY +124.7% vs NZ$4,912.64 (1 Jul–11 Sep 2025)
Sessions (Home)
3,308
MoM +309.4% vs 808 (1 Jul–11 Aug, 42-day base)
YoY +242.4% vs 966 (1 Jul–11 Sep 2025)
Confirmation Rate
1.33%
44 plans purchased / 3,308 home sessions
Plans bought
PlanItemsRevenue
Essentials International20NZ$6,164.01
YourCover International18NZ$3,827.48
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia16NZ$1,273.04
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia16NZ$1,273.04
New Zealand (Domestic)6NZ$1,046.24
Thailand2NZ$656.64
Malaysia2NZ$607.19
Japan2NZ$592.95

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$5,361.79 from the month's first eleven reported days (1–11 Sep) — unchanged from yesterday's run because 11 Sep recorded no sales. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 12 September 2026, reporting through yesterday (11 September 2026). September MTD covers eleven days: 18 plans / NZ$5,361.79 / 1,556 home sessions. FY27 FYTD covers 1 Jul – 11 Sep 2026 (73 days): 44 plans / NZ$11,037.72 / 3,308 home sessions. Note on comparisons. Yesterday comparisons use 11 Aug 2026 (MoM: 30 home sessions, 0 plans, NZ$0.00) and 11 Sep 2025 (YoY: 6 home sessions, 0 plans, NZ$0.00). All three days returned no sales, so plan and revenue changes read flat at 0.0% on both bases while home sessions ran +193.3% MoM and +1,366.7% YoY. MTD MoM compares against 1–11 Aug 2026 (326 home sessions, 1 plan, NZ$56.06), a near-zero-sale window, which is why the MTD MoM percentages are extreme. FYTD MoM compares against the forty-two days 1 Jul–11 Aug 2026 (a degenerate 42-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.