Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 6 Aug 2026 AEST · Reporting through 5 Aug 2026 · Currency: NZD

Snapshot

Yesterday
5 Aug 2026
NZ$0.00
0 plans · 26 home sessions
Month-to-Date (August — days 1–5)
1 Aug – 5 Aug 2026 (5 days)
NZ$0.00
0 plans · 127 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 5 Aug 2026
NZ$2,345.07
12 plans · 610 home sessions

What's going well / not going well

Going well

  • August traffic is running well ahead of both comparators: 127 home sessions across 1–5 Aug vs 50 in 1–5 Jul (+154.0%) and 54 in 1–5 Aug 2025 (+135.2%).
  • Yesterday more than quadrupled the MoM day: 26 home sessions vs 6 on 5 Jul (+333.3%) and 12 on 5 Aug 2025 (+116.7%).
  • FY27 traffic 45.2% above FY26: 610 FYTD home sessions vs 420 in the same 1 Jul–5 Aug window last year — the top of the funnel keeps widening.
  • Higher-value mix when sales do land: FY27 FYTD averages NZ$195.42 per plan vs NZ$149.56 last year (+30.7%), led by YourCover International at 5 plans / NZ$1,427.12.

Not going well

  • Five straight zero-sale days: 0 plans / NZ$0.00 on 1, 2, 3, 4 and 5 Aug — August still has no FY27 sale despite 127 home sessions.
  • FYTD behind last year on plans and revenue: 12 plans vs 18 (−33.3%) and NZ$2,345.07 vs NZ$2,692.08 (−12.9%) over the same 36-day window.
  • Conversion is the entire gap: FYTD confirmation rate 1.97% (12/610) vs 4.29% (18/420) last year — traffic up 45.2% while purchases are down 33.3%.
  • MTD funnel collapses at checkout: only 11 of 127 sessions reached /traveller-information, just 1 reached /payment and none reached /confirmation.

Yesterday 5 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (5 Jul)
YoY −100.0% vs 1 (5 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (5 Jul)
YoY −100.0% vs NZ$68.93 (5 Aug 2025)
Sessions (Home)
26
MoM +333.3% vs 6 (5 Jul)
YoY +116.7% vs 12 (5 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 26 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 5 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug – 5 Aug 2026 (August — days 1–5 of 31)

Plans Purchased
0
MoM −100.0% vs 1 (1–5 Jul)
YoY −100.0% vs 4 (1–5 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$53.82 (1–5 Jul)
YoY −100.0% vs NZ$314.05 (1–5 Aug 2025)
Sessions (Home)
127
MoM +154.0% vs 50 (1–5 Jul)
YoY +135.2% vs 54 (1–5 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 127 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 5 Aug 2026 (36 days)

Plans Purchased
12
MoM +1100.0% vs 1 (1–5 Jul, 5-day base)
YoY −33.3% vs 18 (1 Jul–5 Aug 2025)
Total Revenue
NZ$2,345.07
MoM +4257.2% vs NZ$53.82 (1–5 Jul, 5-day base)
YoY −12.9% vs NZ$2,692.08 (1 Jul–5 Aug 2025)
Sessions (Home)
610
MoM +1120.0% vs 50 (1–5 Jul, 5-day base)
YoY +45.2% vs 420 (1 Jul–5 Aug 2025)
Confirmation Rate
1.97%
12 confirmations / 610 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has five reported days (1–5 Aug) and no sales yet. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 6 August 2026, reporting through yesterday (5 August 2026). August MTD covers five days (1–5 Aug): 0 plans / NZ$0.00 / 127 home sessions. FY27 FYTD covers 1 Jul – 5 Aug 2026 (36 days): 12 plans / NZ$2,345.07 / 610 home sessions. Note on comparisons. Yesterday comparisons use 5 Jul 2026 (MoM: 6 home sessions, 0 plans, NZ$0.00) and 5 Aug 2025 (YoY: 12 home sessions, 1 plan, NZ$68.93) — the MoM comparison day was itself a zero-sale day, so plan and revenue MoM deltas are n/a. FYTD MoM compares against the five days 1–5 Jul 2026 (a degenerate 5-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.