Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 18 Jul 2026 AEST · Reporting through 17 Jul 2026 · Currency: NZD

Snapshot

Yesterday
17 Jul 2026
NZ$105.98
1 plan · 21 home sessions
Month (July — in progress)
1–17 Jul 2026 (17 days)
NZ$504.54
5 plans · 184 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 17 Jul 2026
NZ$504.54
5 plans · 184 home sessions

What's going well / not going well

Going well

  • Blank-day run broken: 17 Jul booked 1 plan / NZ$105.98 (Essentials International), versus 0 plans on both 17 Jun and 17 Jul 2025.
  • Revenue well ahead of last year: July MTD NZ$504.54 vs NZ$228.99 across 1–17 Jul 2025 (+120.3% YoY) on the same 5 plans — ~2.2× the revenue-per-plan (NZ$100.91 vs NZ$45.80).
  • Traffic building strongly: July MTD 184 home sessions vs 95 across 1–17 Jun (+93.7% MoM) and 152 across 1–17 Jul 2025 (+21.1% YoY).
  • Full funnel intact: the MTD path fills all five steps (184→114→23→11→5), so intent is converting through to confirmation.

Not going well

  • Revenue softer month-on-month: July MTD NZ$504.54 is down 4.1% vs the NZ$526.19 booked across 1–17 Jun, even though sessions are up 93.7% — more visitors, slightly fewer dollars.
  • Conversion not keeping up with traffic: MTD confirmation rate 2.72% (5/184) vs 4.21% across 1–17 Jun (4/95) and 3.29% a year ago (5/152).
  • Thin day-level traffic YoY: yesterday's 21 home sessions were down 72.4% vs 76 on 17 Jul 2025 — a weak top-of-funnel on the day.
  • Product & destination concentration: all MTD / FYTD revenue is to Australia across just two plan types (YourCover + Essentials International) — no destination diversity yet.

Yesterday 17 Jul 2026

Plans Purchased
1
MoM n/a vs 0 (17 Jun)
YoY n/a vs 0 (17 Jul 2025)
Total Revenue
NZ$105.98
MoM n/a vs NZ$0.00 (17 Jun)
YoY n/a vs NZ$0.00 (17 Jul 2025)
Sessions (Home)
21
MoM +31.3% vs 16 (17 Jun)
YoY −72.4% vs 76 (17 Jul 2025)
Confirmation Rate
4.76%
1 confirmation / 21 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$105.98
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$105.98

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$105.98

Month-to-Date 1–17 Jul 2026 (July — in progress, 17 days)

Plans Purchased
5
MoM +25.0% vs 4 (1–17 Jun)
YoY 0.0% vs 5 (1–17 Jul 2025)
Total Revenue
NZ$504.54
MoM −4.1% vs NZ$526.19 (1–17 Jun)
YoY +120.3% vs NZ$228.99 (1–17 Jul 2025)
Sessions (Home)
184
MoM +93.7% vs 95 (1–17 Jun)
YoY +21.1% vs 152 (1–17 Jul 2025)
Confirmation Rate
2.72%
5 confirmations / 184 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International2NZ$234.07
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia5NZ$504.54

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$504.54

Financial Year to Date (FY27) 1 Jul 2026 – 17 Jul 2026 (in progress, 17 days)

Plans Purchased
5
MoM n/a FY start 1 Jul
YoY 0.0% vs 5 (1–17 Jul 2025)
Total Revenue
NZ$504.54
MoM n/a FY start 1 Jul
YoY +120.3% vs NZ$228.99 (1–17 Jul 2025)
Sessions (Home)
184
MoM n/a FY start 1 Jul
YoY +21.1% vs 152 (1–17 Jul 2025)
Confirmation Rate
2.72%
5 confirmations / 184 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International2NZ$234.07
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia5NZ$504.54

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$504.54

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$504.54 so far (17 days into FY27). Note on the reporting window. Today is 18 July 2026 — the eighteenth day of FY27. Reporting through yesterday (17 July 2026), July MTD and FY27 FYTD both cover the same 1–17 July window (17 days): 5 plans / NZ$504.54 / 184 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 17 Jun 2026 (MoM, 16 home sessions, 0 plans / NZ$0.00) and 17 Jul 2025 (YoY, 76 home sessions, 0 plans / NZ$0.00); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.