Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 24 Aug 2026 AEST · Reporting through 23 Aug 2026 · Currency: NZD

Snapshot

Yesterday
23 Aug 2026
NZ$0.00
0 plans · 26 home sessions
Month-to-Date (August — days 1–23)
1 Aug – 23 Aug 2026 (23 days)
NZ$1,193.59
6 plans · 776 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 23 Aug 2026
NZ$3,538.65
18 plans · 1,260 home sessions

What's going well / not going well

Going well

  • FY27 revenue is ahead on fewer policies: NZ$3,538.65 FYTD vs NZ$3,115.82 over the same FY26 window (+13.6%), delivered on 18 plans against 20 — revenue growth is coming entirely from price, not volume.
  • August is well ahead year-on-year: NZ$1,193.59 across the first twenty-three days is +61.8% on NZ$737.79 in the same window of August 2025, off the identical six sales.
  • Basket value keeps climbing: August's average plan is NZ$198.93 vs NZ$122.97 a year ago; FYTD sits at NZ$196.59 vs NZ$155.79 (+26.2%).
  • Top-of-funnel traffic is scaling hard: 1,260 FYTD home sessions is +85.6% YoY, and August's 776 is +178.1% on the 279 recorded over 1–23 Jul.

Not going well

  • Yesterday was a blank: 23 Aug produced 0 plans and NZ$0.00 off 26 home sessions. The funnel reached /payment with 2 sessions and stopped — no /confirmation at all — against 1 plan / NZ$280.35 on the same day last year.
  • Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.43% (18/1,260) vs 3.98% (27/679) over the same FY26 window; August MTD is running at 0.77%.
  • Checkout is going backwards while traffic climbs: MTD home sessions are +178.1% MoM, yet /payment slipped to 17 (−15.0% period-on-period) and /confirmation to 10 (−23.1%).
  • Volume is still down: 18 plans FYTD vs 20 (−10.0%), and 6 MTD vs 7 over the same twenty-three days of July (−14.3%).

Yesterday 23 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (23 Jul)
YoY −100.0% vs 1 (23 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (23 Jul)
YoY −100.0% vs NZ$280.35 (23 Aug 2025)
Sessions (Home)
26
MoM +4.0% vs 25 (23 Jul)
YoY +136.4% vs 11 (23 Aug 2025)
Confirmation Rate
0.00%
0 plans purchased / 26 home sessions
Plans bought
PlanItemsRevenue
No sales recorded on 23 Aug 2026.
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destination data — zero sales.

Top destinations · by Items Purchased

DestinationItemsRevenue
No destination data — zero sales.

Month-to-Date 1 Aug – 23 Aug 2026 (August — days 1–23 of 31)

Plans Purchased
6
MoM −14.3% vs 7 (1–23 Jul)
YoY 0.0% vs 6 (1–23 Aug 2025)
Total Revenue
NZ$1,193.59
MoM +23.2% vs NZ$968.53 (1–23 Jul)
YoY +61.8% vs NZ$737.79 (1–23 Aug 2025)
Sessions (Home)
776
MoM +178.1% vs 279 (1–23 Jul)
YoY +147.1% vs 314 (1–23 Aug 2025)
Confirmation Rate
0.77%
6 plans purchased / 776 home sessions
Plans bought
PlanItemsRevenue
Essentials International4NZ$893.14
YourCover International1NZ$155.16
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16
Vietnam1NZ$145.41
New Zealand (Domestic)1NZ$145.28

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Western Samoa1NZ$155.16
Vietnam1NZ$145.41
Thailand1NZ$354.24
New Zealand (Domestic)1NZ$145.28
Netherlands1NZ$337.43

Financial Year to Date (FY27) 1 Jul 2026 – 23 Aug 2026 (54 days)

Plans Purchased
18
MoM +157.1% vs 7 (1–23 Jul, 23-day base)
YoY −10.0% vs 20 (1 Jul–23 Aug 2025)
Total Revenue
NZ$3,538.65
MoM +265.4% vs NZ$968.53 (1–23 Jul, 23-day base)
YoY +13.6% vs NZ$3,115.82 (1 Jul–23 Aug 2025)
Sessions (Home)
1,260
MoM +351.6% vs 279 (1–23 Jul, 23-day base)
YoY +85.6% vs 679 (1 Jul–23 Aug 2025)
Confirmation Rate
1.43%
18 plans purchased / 1,260 home sessions
Plans bought
PlanItemsRevenue
Essentials International11NZ$1,811.09
YourCover International6NZ$1,582.28
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia9NZ$814.86
Thailand2NZ$656.64
Netherlands1NZ$337.43
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia9NZ$814.86
Thailand2NZ$656.64
England1NZ$894.96
Netherlands1NZ$337.43
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$1,193.59 — August has twenty-three reported days (1–23 Aug) and six sales across three plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 24 August 2026, reporting through yesterday (23 August 2026). August MTD covers twenty-three days (1–23 Aug): 6 plans / NZ$1,193.59 / 776 home sessions. FY27 FYTD covers 1 Jul – 23 Aug 2026 (54 days): 18 plans / NZ$3,538.65 / 1,260 home sessions. Note on comparisons. Yesterday comparisons use 23 Jul 2026 (MoM: 25 home sessions, 0 plans, NZ$0.00) and 23 Aug 2025 (YoY: 11 home sessions, 1 plan, NZ$280.35). Because the MoM comparison day was itself a zero-sale day, the MoM plan and revenue deltas are n/a and only the traffic comparison is meaningful on that axis — 23 Aug 2026 ran +4.0% MoM and +136.4% YoY on home sessions while converting nothing. FYTD MoM compares against the twenty-three days 1–23 Jul 2026 (a degenerate 23-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.