Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 30 Jul 2026 AEST · Reporting through 29 Jul 2026 · Currency: NZD

Snapshot

Yesterday
29 Jul 2026
NZ$302.39
1 plan · 31 home sessions
Month (July — in progress)
1–29 Jul 2026 (29 days)
NZ$2,182.24
10 plans · 424 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 29 Jul 2026
NZ$2,182.24
10 plans · 424 home sessions

What's going well / not going well

Going well

  • Sales resumed yesterday: 1 plan / NZ$302.39 (Essentials International, Thailand) on 29 Jul vs zero plans on both comparison days (29 Jun and 29 Jul 2025).
  • MTD revenue has overtaken June and more than doubled last year: NZ$2,182.24 vs NZ$2,181.05 across 1–29 Jun (+0.1%) and NZ$1,031.46 across 1–29 Jul 2025 (+111.6%).
  • Traffic the strongest of the three windows: 424 MTD home sessions vs 217 across 1–29 Jun (+95.4%) and 339 last year (+25.1%); yesterday's 31 home sessions beat both comparison days (11 and 10).
  • Mid-funnel engagement holding: 63.9% of MTD home sessions reach /plan-options (271/424), ahead of June's 61.3% share (133/217).

Not going well

  • Conversion softer on both comparisons: MTD confirmation rate 2.36% (10/424) vs 4.15% across 1–29 Jun (9/217) and 3.24% last July (11/339) — traffic nearly doubled MoM but plans are up just one.
  • Plans still down YoY: 10 vs 11 (−9.1%); the revenue growth is carried by value-per-plan (NZ$218.22 vs NZ$93.77 last year).
  • Deep-funnel drop-off persists: only 22 of 424 MTD home sessions reach /payment (5.2%) and 12 reach /confirmation (2.8%), both below June's shares (5.5% / 4.1%).
  • Yesterday's mid-funnel was thin: 16 of 31 sessions reached /plan-options but only 2 continued to /traveller-information.

Yesterday 29 Jul 2026

Plans Purchased
1
MoM +1 plan vs 0 (29 Jun)
YoY +1 plan vs 0 (29 Jul 2025)
Total Revenue
NZ$302.39
MoM +NZ$302.39 vs NZ$0.00 (29 Jun)
YoY +NZ$302.39 vs NZ$0.00 (29 Jul 2025)
Sessions (Home)
31
MoM +181.8% vs 11 (29 Jun)
YoY +210.0% vs 10 (29 Jul 2025)
Confirmation Rate
3.23%
1 confirmation / 31 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$302.39
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Thailand1NZ$302.39

Top destinations · by Items Purchased

DestinationItemsRevenue
Thailand1NZ$302.39

Month-to-Date 1–29 Jul 2026 (July — in progress, 29 days)

Plans Purchased
10
MoM +11.1% vs 9 (1–29 Jun)
YoY −9.1% vs 11 (1–29 Jul 2025)
Total Revenue
NZ$2,182.24
MoM +0.1% vs NZ$2,181.05 (1–29 Jun)
YoY +111.6% vs NZ$1,031.46 (1–29 Jul 2025)
Sessions (Home)
424
MoM +95.4% vs 217 (1–29 Jun)
YoY +25.1% vs 339 (1–29 Jul 2025)
Confirmation Rate
2.36%
10 confirmations / 424 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International5NZ$755.12
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia7NZ$723.19
Thailand1NZ$302.39
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 29 Jul 2026 (in progress, 29 days)

Plans Purchased
10
MoM n/a FY start 1 Jul
YoY −9.1% vs 11 (1–29 Jul 2025)
Total Revenue
NZ$2,182.24
MoM n/a FY start 1 Jul
YoY +111.6% vs NZ$1,031.46 (1–29 Jul 2025)
Sessions (Home)
424
MoM n/a FY start 1 Jul
YoY +25.1% vs 339 (1–29 Jul 2025)
Confirmation Rate
2.36%
10 confirmations / 424 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International5NZ$755.12
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia7NZ$723.19
Thailand1NZ$302.39
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$2,182.24 so far (29 days into FY27). Note on the reporting window. Today is 30 July 2026 — the thirtieth day of FY27. Reporting through yesterday (29 July 2026), July MTD and FY27 FYTD both cover the same 1–29 July window (29 days): 10 plans / NZ$2,182.24 / 424 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 29 Jun 2026 (MoM, 11 home sessions, 0 plans) and 29 Jul 2025 (YoY, 10 home sessions, 0 plans); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.