Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 19 Jul 2026 AEST · Reporting through 18 Jul 2026 · Currency: NZD

Snapshot

Yesterday
18 Jul 2026
NZ$202.30
1 plan · 14 home sessions
Month (July — in progress)
1–18 Jul 2026 (18 days)
NZ$706.84
6 plans · 198 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 18 Jul 2026
NZ$706.84
6 plans · 198 home sessions

What's going well / not going well

Going well

  • Traffic surging month-on-month: July MTD 198 home sessions vs 106 across 1–18 Jun (+86.8% MoM) and just 5.3% shy of the 209 a year ago — a much stronger top-of-funnel than June.
  • Revenue ahead of last year: July MTD NZ$706.84 vs NZ$570.27 across 1–18 Jul 2025 (+23.9% YoY) on the same 6 plans.
  • Full funnel intact: the MTD path fills all five steps (198→126→27→12→6), so intent is converting through to confirmation.
  • Board kept ticking: 18 Jul booked 1 plan / NZ$202.30 (Essentials International), matching the single plan sold on 18 Jul 2025.

Not going well

  • Revenue well down month-on-month: July MTD NZ$706.84 is −48.5% vs the NZ$1,371.21 booked across 1–18 Jun, despite 86.8% more sessions — far more traffic, roughly half the dollars.
  • Conversion & value per plan sliding: MTD confirmation rate 3.03% (6/198) vs 5.66% across 1–18 Jun (6/106), and revenue-per-plan NZ$117.81 vs NZ$228.54 in June.
  • Thin day-level traffic YoY: yesterday's 14 home sessions were down 75.4% vs 57 on 18 Jul 2025, with revenue down 40.7% (NZ$202.30 vs NZ$341.28) — a weak single day.
  • Product & destination concentration: all MTD / FYTD revenue is to Australia across just two plan types (YourCover + Essentials International) — no destination diversity yet.

Yesterday 18 Jul 2026

Plans Purchased
1
MoM −50.0% vs 2 (18 Jun)
YoY 0.0% vs 1 (18 Jul 2025)
Total Revenue
NZ$202.30
MoM −76.1% vs NZ$845.02 (18 Jun)
YoY −40.7% vs NZ$341.28 (18 Jul 2025)
Sessions (Home)
14
MoM +27.3% vs 11 (18 Jun)
YoY −75.4% vs 57 (18 Jul 2025)
Confirmation Rate
7.14%
1 confirmation / 14 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$202.30
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$202.30

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$202.30

Month-to-Date 1–18 Jul 2026 (July — in progress, 18 days)

Plans Purchased
6
MoM 0.0% vs 6 (1–18 Jun)
YoY 0.0% vs 6 (1–18 Jul 2025)
Total Revenue
NZ$706.84
MoM −48.5% vs NZ$1,371.21 (1–18 Jun)
YoY +23.9% vs NZ$570.27 (1–18 Jul 2025)
Sessions (Home)
198
MoM +86.8% vs 106 (1–18 Jun)
YoY −5.3% vs 209 (1–18 Jul 2025)
Confirmation Rate
3.03%
6 confirmations / 198 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International3NZ$436.37
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia6NZ$706.84

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$706.84

Financial Year to Date (FY27) 1 Jul 2026 – 18 Jul 2026 (in progress, 18 days)

Plans Purchased
6
MoM n/a FY start 1 Jul
YoY 0.0% vs 6 (1–18 Jul 2025)
Total Revenue
NZ$706.84
MoM n/a FY start 1 Jul
YoY +23.9% vs NZ$570.27 (1–18 Jul 2025)
Sessions (Home)
198
MoM n/a FY start 1 Jul
YoY −5.3% vs 209 (1–18 Jul 2025)
Confirmation Rate
3.03%
6 confirmations / 198 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International3NZ$436.37
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia6NZ$706.84

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$706.84

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$706.84 so far (18 days into FY27). Note on the reporting window. Today is 19 July 2026 — the nineteenth day of FY27. Reporting through yesterday (18 July 2026), July MTD and FY27 FYTD both cover the same 1–18 July window (18 days): 6 plans / NZ$706.84 / 198 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 18 Jun 2026 (MoM, 11 home sessions, 2 plans / NZ$845.02) and 18 Jul 2025 (YoY, 57 home sessions, 1 plan / NZ$341.28); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.