Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 2 Sep 2026 AEST · Reporting through 1 Sep 2026 · Currency: NZD

Snapshot

Yesterday
1 Sep 2026
NZ$557.08
2 plans · 137 home sessions
Month-to-Date (September — day 1)
1 Sep – 1 Sep 2026 (1 day)
NZ$557.08
2 plans · 137 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 1 Sep 2026
NZ$6,233.02
28 plans · 1,861 home sessions

What's going well / not going well

Going well

  • September opened with sales on day one: 2 plans / NZ$557.08 on 1 Sep vs zero-sale days on both comparison dates (1 Aug 2026 and 1 Sep 2025) — headlined by a premium NZ$541.34 Essentials International policy for Vanuatu.
  • FY27 keeps compounding on FY26: 28 plans FYTD vs 23 (+21.7%), revenue NZ$6,233.02 vs NZ$3,786.78 (+64.6%) — average order value NZ$222.61 vs NZ$164.64.
  • The traffic step-change is holding into the new month: 137 home sessions yesterday (+372.4% on 1 Aug 2026, +813.3% on 1 Sep 2025) and FYTD sits at 1,861 (+114.2% YoY).
  • Mid-funnel demand keeps scaling: FYTD /plan-options sessions are 1,052 vs 701 over the same FY26 window (+50.1%), and 52 of yesterday's 137 home sessions (38.0%) reached plan options.

Not going well

  • Day-one revenue was one policy deep: NZ$541.34 of the NZ$557.08 (97.2%) came from the single Vanuatu policy; the second sale was a NZ$15.74 Domestic Cancellation.
  • Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.50% (28/1,861) vs 2.65% (23/869) over the same FY26 window; yesterday ran 1.46% (2/137).
  • Checkout still leaks most of the funnel: of yesterday's 137 home sessions only 8 reached /traveller-information (5.8%) and 2 reached /payment (1.5%); FYTD /payment is just 53 of 1,861 (2.8%).
  • Revenue concentration remains: the top three FYTD destinations (New Zealand NZ$900.45, England NZ$894.96, Australia NZ$879.63) hold 42.9% of revenue, and Australia — 11 of the 28 FYTD plans — averages just NZ$79.97 per policy.

Yesterday 1 Sep 2026

Plans Purchased
2
MoM n/a vs 0 (1 Aug)
YoY n/a vs 0 (1 Sep 2025)
Total Revenue
NZ$557.08
MoM n/a vs NZ$0.00 (1 Aug)
YoY n/a vs NZ$0.00 (1 Sep 2025)
Sessions (Home)
137
MoM +372.4% vs 29 (1 Aug)
YoY +813.3% vs 15 (1 Sep 2025)
Confirmation Rate
1.46%
2 plans purchased / 137 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$541.34
Domestic Cancellation1NZ$15.74
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Vanuatu1NZ$541.34
New Zealand (Domestic)1NZ$15.74

Top destinations · by Items Purchased

DestinationItemsRevenue
Vanuatu1NZ$541.34
New Zealand (Domestic)1NZ$15.74

Month-to-Date 1 Sep – 1 Sep 2026 (September — day 1)

Plans Purchased
2
MoM n/a vs 0 (1 Aug, single day)
YoY n/a vs 0 (1 Sep 2025, single day)
Total Revenue
NZ$557.08
MoM n/a vs NZ$0.00 (1 Aug, single day)
YoY n/a vs NZ$0.00 (1 Sep 2025, single day)
Sessions (Home)
137
MoM +372.4% vs 29 (1 Aug, single day)
YoY +813.3% vs 15 (1 Sep 2025, single day)
Confirmation Rate
1.46%
2 plans purchased / 137 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$541.34
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Vanuatu1NZ$541.34
New Zealand (Domestic)1NZ$15.74

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Vanuatu1NZ$541.34
New Zealand (Domestic)1NZ$15.74

Financial Year to Date (FY27) 1 Jul 2026 – 1 Sep 2026 (63 days)

Plans Purchased
28
MoM +133.3% vs 12 (1 Jul–1 Aug, 32-day base)
YoY +21.7% vs 23 (1 Jul–1 Sep 2025)
Total Revenue
NZ$6,233.02
MoM +165.8% vs NZ$2,345.07 (1 Jul–1 Aug, 32-day base)
YoY +64.6% vs NZ$3,786.78 (1 Jul–1 Sep 2025)
Sessions (Home)
1,861
MoM +262.8% vs 513 (1 Jul–1 Aug, 32-day base)
YoY +114.2% vs 869 (1 Jul–1 Sep 2025)
Confirmation Rate
1.50%
28 plans purchased / 1,861 home sessions
Plans bought
PlanItemsRevenue
Essentials International14NZ$2,865.98
YourCover International9NZ$2,466.58
Domestic3NZ$827.61
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
New Zealand (Domestic)5NZ$900.45
England1NZ$894.96
Australia11NZ$879.63
Thailand2NZ$656.64
USA1NZ$636.73

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia11NZ$879.63
New Zealand (Domestic)5NZ$900.45
Thailand2NZ$656.64
Malaysia2NZ$607.19
England1NZ$894.96

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$557.08 from the month's single reported day (1 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 2 September 2026, reporting through yesterday (1 September 2026). September MTD is a single day: 2 plans / NZ$557.08 / 137 home sessions. FY27 FYTD covers 1 Jul – 1 Sep 2026 (63 days): 28 plans / NZ$6,233.02 / 1,861 home sessions. Note on comparisons. Yesterday comparisons use 1 Aug 2026 (MoM: 29 home sessions, 0 plans, NZ$0.00) and 1 Sep 2025 (YoY: 15 home sessions, 0 plans, NZ$0.00) — both comparison days were zero-sale days, so plan and revenue changes are undefined (shown as n/a) while home sessions ran +372.4% MoM and +813.3% YoY. FYTD MoM compares against the thirty-two days 1 Jul–1 Aug 2026 (a degenerate 32-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.