Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 5 Aug 2026 AEST · Reporting through 4 Aug 2026 · Currency: NZD

Snapshot

Yesterday
4 Aug 2026
NZ$0.00
0 plans · 29 home sessions
Month-to-Date (August — days 1–4)
1 Aug – 4 Aug 2026 (4 days)
NZ$0.00
0 plans · 101 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 4 Aug 2026
NZ$2,345.07
12 plans · 584 home sessions

What's going well / not going well

Going well

  • August traffic is running at more than double both comparators: 101 home sessions across 1–4 Aug vs 44 in 1–4 Jul (+129.5%) and 42 in 1–4 Aug 2025 (+140.5%).
  • Yesterday nearly tripled the MoM day: 29 home sessions vs 10 on 4 Jul (+190.0%) and 16 on 4 Aug 2025 (+81.3%).
  • FY27 traffic 43.1% above FY26: 584 FYTD home sessions vs 408 in the same 1 Jul–4 Aug window last year — the top of the funnel keeps widening.
  • Higher-value mix when sales do land: FY27 FYTD averages NZ$195.42 per plan vs NZ$154.30 last year (+26.6%), helped by YourCover International at 5 plans / NZ$1,427.12.

Not going well

  • Four straight zero-sale days: 0 plans / NZ$0.00 on 1, 2, 3 and 4 Aug — August still has no FY27 sale despite 101 home sessions.
  • FYTD behind last year on plans and revenue: 12 plans vs 17 (−29.4%) and NZ$2,345.07 vs NZ$2,623.15 (−10.6%) over the same 35-day window.
  • Conversion is the entire gap: FYTD confirmation rate 2.05% (12/584) vs 4.17% (17/408) last year — traffic up 43.1% while purchases are down 29.4%.
  • MTD funnel collapses at checkout: only 10 of 101 sessions reached /traveller-information, just 1 reached /payment and none reached /confirmation.

Yesterday 4 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (4 Jul)
YoY n/a vs 0 (4 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (4 Jul)
YoY n/a vs NZ$0.00 (4 Aug 2025)
Sessions (Home)
29
MoM +190.0% vs 10 (4 Jul)
YoY +81.3% vs 16 (4 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 29 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 4 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug – 4 Aug 2026 (August — days 1–4 of 31)

Plans Purchased
0
MoM −100.0% vs 1 (1–4 Jul)
YoY −100.0% vs 3 (1–4 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$53.82 (1–4 Jul)
YoY −100.0% vs NZ$245.12 (1–4 Aug 2025)
Sessions (Home)
101
MoM +129.5% vs 44 (1–4 Jul)
YoY +140.5% vs 42 (1–4 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 101 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 4 Aug 2026 (35 days)

Plans Purchased
12
MoM +1100.0% vs 1 (1–4 Jul, 4-day base)
YoY −29.4% vs 17 (1 Jul–4 Aug 2025)
Total Revenue
NZ$2,345.07
MoM +4257.2% vs NZ$53.82 (1–4 Jul, 4-day base)
YoY −10.6% vs NZ$2,623.15 (1 Jul–4 Aug 2025)
Sessions (Home)
584
MoM +1227.3% vs 44 (1–4 Jul, 4-day base)
YoY +43.1% vs 408 (1 Jul–4 Aug 2025)
Confirmation Rate
2.05%
12 confirmations / 584 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has four reported days (1–4 Aug) and no sales yet. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 5 August 2026, reporting through yesterday (4 August 2026). August MTD covers four days (1–4 Aug): 0 plans / NZ$0.00 / 101 home sessions. FY27 FYTD covers 1 Jul – 4 Aug 2026 (35 days): 12 plans / NZ$2,345.07 / 584 home sessions. Note on comparisons. Yesterday comparisons use 4 Jul 2026 (MoM: 10 home sessions, 0 plans, NZ$0.00) and 4 Aug 2025 (YoY: 16 home sessions, 0 plans, NZ$0.00) — both comparison days were themselves zero-sale days, so plan and revenue MoM and YoY deltas are n/a. FYTD MoM compares against the four days 1–4 Jul 2026 (a degenerate 4-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.