Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 10 Jul 2026 AEST · Reporting through 9 Jul 2026 · Currency: NZD

Snapshot

Yesterday
9 Jul 2026
NZ$200.06
2 plans · 11 home sessions
Month (July — in progress)
1–9 Jul 2026 (9 days)
NZ$398.56
4 plans · 96 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 9 Jul 2026
NZ$398.56
4 plans · 96 home sessions

What's going well / not going well

Going well

  • Two sales yesterday: 9 Jul delivered 2 plans / NZ$200.06 (a YourCover International + an Essentials International) — up from zero the day before, and +229.9% revenue YoY vs 9 Jul 2025 (NZ$60.65).
  • Revenue well ahead of last year: July MTD NZ$398.56 vs NZ$166.58 across 1–9 July 2025 (+139.3% YoY), on 4 plans in each year at a higher revenue-per-plan.
  • Traffic surging: July MTD 96 home sessions vs 42 in 1–9 July 2025 (+128.6% YoY) and 47 last month (+104.3% MoM).
  • Yesterday converted well: 2 confirmations from 11 home sessions (18.18%) — comfortably above the month's running rate.

Not going well

  • Month-level conversion still thin: July MTD confirmation rate is 4.17% (4 of 96 home sessions).
  • Product & destination concentration: all MTD / FYTD revenue is to Australia, split across just two plan types (YourCover + Essentials International) — no destination diversity yet.
  • Steep mid-funnel drop: MTD funnel runs 96→60→15→7→4 — only 15.6% reach traveller-information and 4.2% confirm.
  • No sequential momentum signal: 1–9 Jun 2026 booked 0 plans / NZ$0.00, so revenue and plan MoM are n/a — comparisons rest entirely on YoY.

Yesterday 9 Jul 2026

Plans Purchased
2
MoM n/a vs 0 (9 Jun)
YoY 0.0% vs 2 (9 Jul 2025)
Total Revenue
NZ$200.06
MoM n/a vs NZ$0.00 (9 Jun)
YoY +229.9% vs NZ$60.65 (9 Jul 2025)
Sessions (Home)
11
MoM +120.0% vs 5 (9 Jun)
YoY +10.0% vs 10 (9 Jul 2025)
Confirmation Rate
18.18%
2 confirmations / 11 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$71.97
Essentials International1NZ$128.09
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia2NZ$200.06

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$200.06

Month-to-Date 1–9 Jul 2026 (July — in progress, 9 days)

Plans Purchased
4
MoM n/a vs 0 (1–9 Jun)
YoY 0.0% vs 4 (1–9 Jul 2025)
Total Revenue
NZ$398.56
MoM n/a vs NZ$0.00 (1–9 Jun)
YoY +139.3% vs NZ$166.58 (1–9 Jul 2025)
Sessions (Home)
96
MoM +104.3% vs 47 (1–9 Jun)
YoY +128.6% vs 42 (1–9 Jul 2025)
Confirmation Rate
4.17%
4 confirmations / 96 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Financial Year to Date (FY27) 1 Jul 2026 – 9 Jul 2026 (in progress, 9 days)

Plans Purchased
4
MoM n/a FY start 1 Jul
YoY 0.0% vs 4 (1–9 Jul 2025)
Total Revenue
NZ$398.56
MoM n/a FY start 1 Jul
YoY +139.3% vs NZ$166.58 (1–9 Jul 2025)
Sessions (Home)
96
MoM n/a FY start 1 Jul
YoY +128.6% vs 42 (1–9 Jul 2025)
Confirmation Rate
4.17%
4 confirmations / 96 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$398.56 so far (9 days into FY27). Note on the reporting window. Today is 10 July 2026 — the tenth day of FY27. Reporting through yesterday (9 July 2026), July MTD and FY27 FYTD both cover the same 1–9 July window (9 days): 4 plans / NZ$398.56 / 96 home sessions. Figures will diverge as July accrues more days. Note on YoY. Yesterday comparisons use 9 Jun 2026 (MoM, 5 home sessions, no sale) and 9 Jul 2025 (YoY, 10 home sessions, 2 plans / NZ$60.65); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.