Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 4 Sep 2026 AEST · Reporting through 3 Sep 2026 · Currency: NZD

Snapshot

Yesterday

3 Sep 2026

NZ$0.00

0 plans · 210 home sessions

Month-to-Date (September — day 3)

1 Sep – 3 Sep 2026 (3 days)

NZ$762.36

4 plans · 507 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 3 Sep 2026

NZ$6,438.29

30 plans · 2,234 home sessions

What's going well / not going well

Going well

Traffic keeps climbing: 210 home sessions yesterday (3 Sep) vs 31 on 3 Aug 2026 (+577.4%) and 11 on 3 Sep 2025 (+1,809.1%) — the busiest single day so far this September, up from 159 the day before.
September MTD is still well ahead: 4 plans / NZ$762.36 across three days vs 0 / NZ$0.00 over 1–3 Aug 2026 and 1 / NZ$31.07 over 1–3 Sep 2025 (+300.0% plans, +2,353.7% revenue YoY) — 22.9% of August's full-month NZ$3,330.87 after three days.
FY27 keeps compounding on FY26: 30 plans FYTD vs 24 (+25.0%), revenue NZ$6,438.29 vs NZ$3,817.84 (+68.6%) — average order value NZ$214.61 vs NZ$159.08.
Deeper funnel volume is up across the board FYTD: home sessions 2,234 vs 894 (+149.9%), /plan-options 1,176 vs 720 (+63.3%), /traveller-information 180 vs 118 (+52.5%) and /payment 58 vs 39 (+48.7%) over the same FY26 window.

Not going well

Zero sales yesterday: 0 plans / NZ$0.00 on 3 Sep despite 210 home sessions and 70 /plan-options sessions — 2 sessions reached /payment but none confirmed. 3 Aug 2026 and 3 Sep 2025 were also zero-sale days, so plan and revenue MoM/YoY are n/a.
Conversion is diluting fast as traffic grows: MTD confirmation rate is 0.79% (4/507) and FYTD 1.34% (30/2,234) vs 2.68% (24/894) over the same FY26 window — half the rate on 2.5× the traffic.
Checkout leaks most of the funnel: of yesterday's 210 home sessions only 7 reached /traveller-information (3.3%) and 2 reached /payment (1.0%); MTD /payment is 7 of 507 (1.4%) and FYTD 58 of 2,234 (2.6%).
Revenue concentration remains: the top three FYTD destinations (New Zealand NZ$900.45, England NZ$894.96, Australia NZ$879.63) hold 41.5% of revenue, and Australia — 11 of the 30 FYTD plans — averages just NZ$79.97 per policy.

Yesterday 3 Sep 2026

Plans Purchased

MoM n/a vs 0 (3 Aug)

YoY n/a vs 0 (3 Sep 2025)

Total Revenue

NZ$0.00

MoM n/a vs NZ$0.00 (3 Aug)

YoY n/a vs NZ$0.00 (3 Sep 2025)

Sessions (Home)

210

MoM +577.4% vs 31 (3 Aug)

YoY +1,809.1% vs 11 (3 Sep 2025)

Confirmation Rate

0.00%

0 plans purchased / 210 home sessions

Plans bought

Plan	Items	Revenue
No plans purchased on 3 Sep 2026

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
No destinations — zero-sale day

Top destinations · by Items Purchased

Destination	Items	Revenue
No destinations — zero-sale day

Month-to-Date 1 Sep – 3 Sep 2026 (September — day 3)

Plans Purchased

MoM n/a vs 0 (1–3 Aug)

YoY +300.0% vs 1 (1–3 Sep 2025)

Total Revenue

NZ$762.36

MoM n/a vs NZ$0.00 (1–3 Aug)

YoY +2,353.7% vs NZ$31.07 (1–3 Sep 2025)

Sessions (Home)

507

MoM +604.2% vs 72 (1–3 Aug)

YoY +1,167.5% vs 40 (1–3 Sep 2025)

Confirmation Rate

0.79%

4 plans purchased / 507 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	2	NZ$635.80
YourCover International	1	NZ$110.81
Domestic Cancellation	1	NZ$15.74

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
Vanuatu	1	NZ$541.34
Philippines	1	NZ$110.81
Vietnam	1	NZ$94.46
New Zealand (Domestic)	1	NZ$15.74

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Vanuatu	1	NZ$541.34
Philippines	1	NZ$110.81
Vietnam	1	NZ$94.46
New Zealand (Domestic)	1	NZ$15.74

Financial Year to Date (FY27) 1 Jul 2026 – 3 Sep 2026 (65 days)

Plans Purchased

MoM +150.0% vs 12 (1 Jul–3 Aug, 34-day base)

YoY +25.0% vs 24 (1 Jul–3 Sep 2025)

Total Revenue

NZ$6,438.29

MoM +174.5% vs NZ$2,345.07 (1 Jul–3 Aug, 34-day base)

YoY +68.6% vs NZ$3,817.84 (1 Jul–3 Sep 2025)

Sessions (Home)

2,234

MoM +302.5% vs 555 (1 Jul–3 Aug, 34-day base)

YoY +149.9% vs 894 (1 Jul–3 Sep 2025)

Confirmation Rate

1.34%

30 plans purchased / 2,234 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	15	NZ$2,960.44
YourCover International	10	NZ$2,577.39
Domestic	3	NZ$827.61
Domestic Cancellation	2	NZ$72.85

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
New Zealand (Domestic)	5	NZ$900.45
England	1	NZ$894.96
Australia	11	NZ$879.63
Thailand	2	NZ$656.64
USA	1	NZ$636.73

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	11	NZ$879.63
New Zealand (Domestic)	5	NZ$900.45
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
Vietnam	2	NZ$239.87

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Sep 2025 → Aug 2026 (complete)

Funnel comparison — FY27 FYTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$762.36 from the month's first three reported days (1–3 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 4 September 2026, reporting through yesterday (3 September 2026). September MTD covers three days: 4 plans / NZ$762.36 / 507 home sessions. FY27 FYTD covers 1 Jul – 3 Sep 2026 (65 days): 30 plans / NZ$6,438.29 / 2,234 home sessions. Note on comparisons. Yesterday comparisons use 3 Aug 2026 (MoM: a Monday with 31 home sessions, 0 plans, NZ$0.00) and 3 Sep 2025 (YoY: 11 home sessions, 0 plans, NZ$0.00) — yesterday and both comparison days were zero-sale days, so plan and revenue MoM/YoY changes are undefined (shown as n/a); home sessions ran +577.4% MoM and +1,809.1% YoY. MTD MoM (1–3 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-four days 1 Jul–3 Aug 2026 (a degenerate 34-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.