Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 1 Sep 2026 AEST · Reporting through 31 Aug 2026 · Currency: NZD

Snapshot

Yesterday
31 Aug 2026
NZ$0.00
0 plans · 73 home sessions
Month-to-Date (August — complete month)
1 Aug – 31 Aug 2026 (31 days)
NZ$3,330.87
14 plans · 1,243 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 31 Aug 2026
NZ$5,675.94
26 plans · 1,727 home sessions

What's going well / not going well

Going well

  • August closed as the best month of FY27 and the second-best on record: NZ$3,330.87 final (+42.0% MoM on July's NZ$2,345.07, +136.4% YoY on NZ$1,408.75), 14 plans vs 12 MoM and 9 YoY — only Dec 25 (NZ$4,723.34) has done better since launch.
  • FY27 keeps compounding on FY26: 26 plans FYTD vs 23 (+13.0%), revenue NZ$5,675.94 vs NZ$3,786.78 (+49.9%) — average order value NZ$218.31 vs NZ$164.64.
  • The traffic step-change is holding: August finished at 1,243 home sessions (+156.3% MoM, +154.2% YoY) and FYTD sits at 1,727 (+102.2% YoY); even on a zero-sale day, yesterday's 73 sessions ran +128.1% on 31 Jul 2026 and +942.9% on 31 Aug 2025.
  • Mid-funnel demand is scaling too: FYTD /plan-options sessions are 1,000 vs 696 over the same FY26 window (+43.7%), and August's 689 nearly matched full-FY26-month norms on their own.

Not going well

  • August ended on a blank: 0 plans / NZ$0.00 on 31 Aug vs 1 plan on both comparison days (NZ$127.23 on 31 Jul, NZ$617.92 on 31 Aug 2025) — the month's strong close came entirely from 30 Aug's two premium policies.
  • Conversion keeps diluting as traffic grows: August's confirmation rate finished at 1.13% (14/1,243) vs 1.84% (9/489) a year ago; FYTD sits at 1.51% (26/1,727) vs 2.69% (23/854) over the same FY26 window.
  • Checkout still isn't scaling with the top of funnel: August home sessions were +154.2% YoY, yet /payment reached only 28 (vs 21) and /confirmation 18 (vs 10) — the funnel leaks most of the extra visitors before the till.
  • Revenue concentration remains: the top three FYTD destinations (England NZ$894.96, New Zealand NZ$884.71, Australia NZ$879.63) hold 46.9% of revenue, and Australia — 11 of the 26 FYTD plans — averages just NZ$79.97 per policy.

Yesterday 31 Aug 2026

Plans Purchased
0
MoM −100.0% vs 1 (31 Jul)
YoY −100.0% vs 1 (31 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$127.23 (31 Jul)
YoY −100.0% vs NZ$617.92 (31 Aug 2025)
Sessions (Home)
73
MoM +128.1% vs 32 (31 Jul)
YoY +942.9% vs 7 (31 Aug 2025)
Confirmation Rate
0.00%
0 plans purchased / 73 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 31 Aug 20260NZ$0.00
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
— no purchases —0NZ$0.00

Top destinations · by Items Purchased

DestinationItemsRevenue
— no purchases —0NZ$0.00

Month-to-Date 1 Aug – 31 Aug 2026 (August — complete month, 31 days)

Plans Purchased
14
MoM +16.7% vs 12 (1–31 Jul)
YoY +55.6% vs 9 (1–31 Aug 2025)
Total Revenue
NZ$3,330.87
MoM +42.0% vs NZ$2,345.07 (1–31 Jul)
YoY +136.4% vs NZ$1,408.75 (1–31 Aug 2025)
Sessions (Home)
1,243
MoM +156.3% vs 485 (1–31 Jul)
YoY +154.2% vs 489 (1–31 Aug 2025)
Confirmation Rate
1.13%
14 plans purchased / 1,243 home sessions
Plans bought
PlanItemsRevenue
Essentials International6NZ$1,406.69
YourCover International4NZ$1,039.46
Domestic3NZ$827.61
Domestic Cancellation1NZ$57.11
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
New Zealand (Domestic)4NZ$884.71
USA1NZ$636.73
Malaysia1NZ$479.96
Thailand1NZ$354.24
Netherlands1NZ$337.43

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
New Zealand (Domestic)4NZ$884.71
Australia3NZ$120.83
USA1NZ$636.73
Malaysia1NZ$479.96
Thailand1NZ$354.24

Financial Year to Date (FY27) 1 Jul 2026 – 31 Aug 2026 (62 days)

Plans Purchased
26
MoM +116.7% vs 12 (1–31 Jul, 31-day base)
YoY +13.0% vs 23 (1 Jul–31 Aug 2025)
Total Revenue
NZ$5,675.94
MoM +142.0% vs NZ$2,345.07 (1–31 Jul, 31-day base)
YoY +49.9% vs NZ$3,786.78 (1 Jul–31 Aug 2025)
Sessions (Home)
1,727
MoM +256.1% vs 485 (1–31 Jul, 31-day base)
YoY +102.2% vs 854 (1 Jul–31 Aug 2025)
Confirmation Rate
1.51%
26 plans purchased / 1,727 home sessions
Plans bought
PlanItemsRevenue
Essentials International13NZ$2,324.64
YourCover International9NZ$2,466.58
Domestic3NZ$827.61
Domestic Cancellation1NZ$57.11
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
New Zealand (Domestic)4NZ$884.71
Australia11NZ$879.63
Thailand2NZ$656.64
USA1NZ$636.73

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia11NZ$879.63
New Zealand (Domestic)4NZ$884.71
Thailand2NZ$656.64
Malaysia2NZ$607.19
England1NZ$894.96

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans) — August is now final and is the best month of FY27 so far. The final bar, Sep 26 (PTD), shows a dash: September has no reported days yet (reporting runs through 31 Aug). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 1 September 2026, reporting through yesterday (31 August 2026). August is complete (1–31 Aug): 14 plans / NZ$3,330.87 / 1,243 home sessions. FY27 FYTD covers 1 Jul – 31 Aug 2026 (62 days): 26 plans / NZ$5,675.94 / 1,727 home sessions. Note on comparisons. Yesterday comparisons use 31 Jul 2026 (MoM: 32 home sessions, 1 plan, NZ$127.23) and 31 Aug 2025 (YoY: 7 home sessions, 1 plan, NZ$617.92) — 31 Aug 2026 delivered 0 plans / NZ$0.00 / 73 home sessions, so both plan and revenue changes are −100.0% while home sessions ran +128.1% MoM and +942.9% YoY. FYTD MoM compares against the thirty-one days 1–31 Jul 2026 (a degenerate 31-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.