Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 21 Jul 2026 AEST · Reporting through 20 Jul 2026 · Currency: NZD

Snapshot

Yesterday
20 Jul 2026
NZ$261.69
1 plan · 13 home sessions
Month (July — in progress)
1–20 Jul 2026 (20 days)
NZ$968.53
7 plans · 228 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 20 Jul 2026
NZ$968.53
7 plans · 228 home sessions

What's going well / not going well

Going well

  • Sale back on the board: 20 Jul booked 1 plan / NZ$261.69 (YourCover International to Japan) after a stretch of no-sale days — conversion returned.
  • Revenue well ahead of last year: July MTD NZ$968.53 vs NZ$675.29 across 1–20 Jul 2025 (+43.4% YoY), on an equal plan count (7 vs 7).
  • Traffic strong month-on-month: July MTD 228 home sessions vs 119 across 1–20 Jun (+91.6% MoM) — nearly double June's top-of-funnel.
  • Full funnel intact: the MTD path fills all five steps (228→146→30→13→8), so intent is converting through to confirmation.

Not going well

  • Revenue behind last month: July MTD NZ$968.53 is −29.4% vs the NZ$1,371.21 booked across 1–20 Jun, despite ~92% more sessions — far more traffic, fewer dollars.
  • Conversion & value per plan softer vs June: MTD confirmation rate 3.07% (7/228) vs 5.04% across 1–20 Jun (6/119); revenue-per-plan NZ$138.36 vs NZ$228.54 in June.
  • Sessions marginally behind last year: MTD 228 home sessions vs 233 across 1–20 Jul 2025 (−2.1%) — traffic slightly softer YoY even as revenue outperforms.
  • Destination concentration: MTD revenue split across just Australia (6 plans / NZ$706.84) and Japan (1 / NZ$261.69) — a narrow spread, whereas June spanned Philippines and NZ Domestic.

Yesterday 20 Jul 2026

Plans Purchased
1
MoM n/a vs 0 (20 Jun)
YoY n/a vs 0 (20 Jul 2025)
Total Revenue
NZ$261.69
MoM n/a vs NZ$0.00 (20 Jun)
YoY n/a vs NZ$0.00 (20 Jul 2025)
Sessions (Home)
13
MoM +44.4% vs 9 (20 Jun)
YoY +30.0% vs 10 (20 Jul 2025)
Confirmation Rate
7.69%
1 confirmation / 13 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$261.69
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Japan1NZ$261.69

Top destinations · by Items Purchased

DestinationItemsRevenue
Japan1NZ$261.69

Month-to-Date 1–20 Jul 2026 (July — in progress, 20 days)

Plans Purchased
7
MoM +16.7% vs 6 (1–20 Jun)
YoY 0.0% vs 7 (1–20 Jul 2025)
Total Revenue
NZ$968.53
MoM −29.4% vs NZ$1,371.21 (1–20 Jun)
YoY +43.4% vs NZ$675.29 (1–20 Jul 2025)
Sessions (Home)
228
MoM +91.6% vs 119 (1–20 Jun)
YoY −2.1% vs 233 (1–20 Jul 2025)
Confirmation Rate
3.07%
7 confirmations / 228 home sessions
Plans bought
PlanItemsRevenue
YourCover International4NZ$532.16
Essentials International3NZ$436.37
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia6NZ$706.84
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$706.84
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 20 Jul 2026 (in progress, 20 days)

Plans Purchased
7
MoM n/a FY start 1 Jul
YoY 0.0% vs 7 (1–20 Jul 2025)
Total Revenue
NZ$968.53
MoM n/a FY start 1 Jul
YoY +43.4% vs NZ$675.29 (1–20 Jul 2025)
Sessions (Home)
228
MoM n/a FY start 1 Jul
YoY −2.1% vs 233 (1–20 Jul 2025)
Confirmation Rate
3.07%
7 confirmations / 228 home sessions
Plans bought
PlanItemsRevenue
YourCover International4NZ$532.16
Essentials International3NZ$436.37
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia6NZ$706.84
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$706.84
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$968.53 so far (20 days into FY27). Note on the reporting window. Today is 21 July 2026 — the twenty-first day of FY27. Reporting through yesterday (20 July 2026), July MTD and FY27 FYTD both cover the same 1–20 July window (20 days): 7 plans / NZ$968.53 / 228 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 20 Jun 2026 (MoM, 9 home sessions, 0 plans / NZ$0.00) and 20 Jul 2025 (YoY, 10 home sessions, 0 plans / NZ$0.00); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.