Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 6 Sep 2026 AEST · Reporting through 5 Sep 2026 · Currency: NZD

Snapshot

Yesterday
5 Sep 2026
NZ$1,568.48
6 plans · 97 home sessions
Month-to-Date (September — day 5)
1 Sep – 5 Sep 2026 (5 days)
NZ$2,450.34
11 plans · 804 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 5 Sep 2026
NZ$8,126.27
37 plans · 2,532 home sessions

What's going well / not going well

Going well

  • Biggest day of the month: 6 plans / NZ$1,568.48 on Saturday 5 Sep (Essentials International ×2 for NZ$1,294.57 — USA NZ$793.27 and Spain NZ$501.30 — plus YourCover International ×4 for Australia at NZ$273.91) vs 0 / NZ$0.00 on 5 Aug 2026 and 1 / NZ$706.06 on 5 Sep 2025 (+500.0% plans, +122.1% revenue YoY). One day delivered 64.0% of September's MTD revenue.
  • Conversion snapped back: 6.19% yesterday (6 plans from 97 home sessions) and all 6 /payment sessions confirmed; MTD conversion is 1.37% (11/804), almost double the 0.71% a day earlier.
  • September MTD is well ahead on every measure: 11 plans / NZ$2,450.34 in five days vs 0 / NZ$0.00 over 1–5 Aug 2026 and 2 / NZ$737.13 over 1–5 Sep 2025 (+450.0% plans, +232.4% revenue YoY) — already 73.6% of August's full-month NZ$3,330.87 and above July's NZ$2,345.07.
  • FY27 keeps compounding on FY26: 37 plans FYTD vs 25 (+48.0%), revenue NZ$8,126.27 vs NZ$4,523.90 (+79.6%), average order value NZ$219.63 vs NZ$180.96; deeper funnel volume is up too — /plan-options 1,327 vs 732 (+81.3%), /traveller-information 209 vs 121 (+72.7%), /payment 66 vs 41 (+61.0%).

Not going well

  • Traffic halved on Saturday: 97 home sessions vs 204 on Friday (−52.5%) — still +273.1% vs 5 Aug 2026 (26) and +1,840.0% vs 5 Sep 2025 (5), but the first sub-100 day of September; only 46 sessions (47.4%) went on to /plan-options.
  • FYTD conversion still trails FY26: 1.46% (37/2,532) vs 2.75% (25/910) over the same FY26 window — about half the rate on 2.8× the traffic; checkout remains the leak, with /payment at 66 of 2,532 FYTD (2.6%) and 15 of 804 MTD (1.9%).
  • Low-ticket Australia policies dominate volume: Australia is 16 of the 37 FYTD plans (43%) but averages just NZ$79.57 per policy; 4 of yesterday's 6 plans were Australia YourCover policies averaging NZ$68.48.
  • Revenue rests on single policies: two one-off sales (USA NZ$793.27, Spain NZ$501.30) made up 82.5% of yesterday's revenue, and the top three FYTD destinations (Australia NZ$1,273.04, New Zealand NZ$900.45, England NZ$894.96) still hold 37.8% of FYTD revenue with England on one policy.

Yesterday 5 Sep 2026

Plans Purchased
6
MoM n/a vs 0 (5 Aug)
YoY +500.0% vs 1 (5 Sep 2025)
Total Revenue
NZ$1,568.48
MoM n/a vs NZ$0.00 (5 Aug)
YoY +122.1% vs NZ$706.06 (5 Sep 2025)
Sessions (Home)
97
MoM +273.1% vs 26 (5 Aug)
YoY +1,840.0% vs 5 (5 Sep 2025)
Confirmation Rate
6.19%
6 plans purchased / 97 home sessions
Plans bought
PlanItemsRevenue
Essentials International2NZ$1,294.57
YourCover International4NZ$273.91
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
United States of America1NZ$793.27
Spain1NZ$501.30
Australia4NZ$273.91

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$273.91
United States of America1NZ$793.27
Spain1NZ$501.30

Month-to-Date 1 Sep – 5 Sep 2026 (September — day 5)

Plans Purchased
11
MoM n/a vs 0 (1–5 Aug)
YoY +450.0% vs 2 (1–5 Sep 2025)
Total Revenue
NZ$2,450.34
MoM n/a vs NZ$0.00 (1–5 Aug)
YoY +232.4% vs NZ$737.13 (1–5 Sep 2025)
Sessions (Home)
804
MoM +533.1% vs 127 (1–5 Aug)
YoY +1,335.7% vs 56 (1–5 Sep 2025)
Confirmation Rate
1.37%
11 plans purchased / 804 home sessions
Plans bought
PlanItemsRevenue
Essentials International4NZ$1,930.37
YourCover International6NZ$504.22
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Australia5NZ$393.41
Philippines1NZ$110.81

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$393.41
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Philippines1NZ$110.81

Financial Year to Date (FY27) 1 Jul 2026 – 5 Sep 2026 (67 days)

Plans Purchased
37
MoM +208.3% vs 12 (1 Jul–5 Aug, 36-day base)
YoY +48.0% vs 25 (1 Jul–5 Sep 2025)
Total Revenue
NZ$8,126.27
MoM +246.5% vs NZ$2,345.07 (1 Jul–5 Aug, 36-day base)
YoY +79.6% vs NZ$4,523.90 (1 Jul–5 Sep 2025)
Sessions (Home)
2,532
MoM +315.1% vs 610 (1 Jul–5 Aug, 36-day base)
YoY +178.2% vs 910 (1 Jul–5 Sep 2025)
Confirmation Rate
1.46%
37 plans purchased / 2,532 home sessions
Plans bought
PlanItemsRevenue
Essentials International17NZ$4,255.02
YourCover International15NZ$2,970.80
Domestic3NZ$827.61
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia16NZ$1,273.04
New Zealand (Domestic)5NZ$900.45
England1NZ$894.96
United States of America1NZ$793.27
Thailand2NZ$656.64

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia16NZ$1,273.04
New Zealand (Domestic)5NZ$900.45
Thailand2NZ$656.64
Malaysia2NZ$607.19
Vietnam2NZ$239.87

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$2,450.34 from the month's first five reported days (1–5 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 6 September 2026, reporting through yesterday (5 September 2026). September MTD covers five days: 11 plans / NZ$2,450.34 / 804 home sessions. FY27 FYTD covers 1 Jul – 5 Sep 2026 (67 days): 37 plans / NZ$8,126.27 / 2,532 home sessions. Note on comparisons. Yesterday comparisons use 5 Aug 2026 (MoM: a Wednesday with 26 home sessions, 0 plans, NZ$0.00) and 5 Sep 2025 (YoY: 5 home sessions, 1 plan, NZ$706.06 — a single YourCover International policy for Japan). The MoM day was a zero-sale day, so plan and revenue MoM changes are undefined (shown as n/a); home sessions ran +273.1% MoM and +1,840.0% YoY. MTD MoM (1–5 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-six days 1 Jul–5 Aug 2026 (a degenerate 36-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.