Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 25 Jul 2026 AEST · Reporting through 24 Jul 2026 · Currency: NZD

Snapshot

Yesterday
24 Jul 2026
NZ$16.36
1 plan · 22 home sessions
Month (July — in progress)
1–24 Jul 2026 (24 days)
NZ$984.88
8 plans · 301 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 24 Jul 2026
NZ$984.88
8 plans · 301 home sessions

What's going well / not going well

Going well

  • Back on the board yesterday: 24 Jul booked 1 plan / NZ$16.36 (Essentials International, Australia) — versus 0 plans on both comparison days (24 Jun 2026 and 24 Jul 2025).
  • Revenue ahead of last year: July MTD NZ$984.88 vs NZ$762.89 across 1–24 Jul 2025 (+29.1% YoY), on fewer plans (8 vs 9) — so value-per-plan is far higher (NZ$123.11 vs NZ$84.77).
  • Traffic strongly up month-on-month: July MTD 301 home sessions vs 174 across 1–24 Jun (+73.0% MoM), and now ahead of last year too (+1.7% vs 296).
  • Full funnel intact: the MTD path fills all five steps (301→191→42→18→9), so intent is still converting through to confirmation.

Not going well

  • Revenue behind last month: July MTD NZ$984.88 is −32.6% vs the NZ$1,461.64 booked across 1–24 Jun, despite ~73% more sessions — far more traffic, fewer dollars.
  • Conversion & value per plan softer vs June: MTD confirmation rate 2.66% (8/301) vs 4.02% across 1–24 Jun (7/174); revenue-per-plan NZ$123.11 vs NZ$208.81 in June.
  • Small ticket yesterday: the single 24 Jul sale was only NZ$16.36, and the day's funnel leaked hard at /traveller-information (19 plan-options sessions → 4).
  • Destination concentration: MTD revenue split across just Australia (7 plans / NZ$723.19) and Japan (1 / NZ$261.69) — a narrow spread, whereas June spanned Philippines, NZ Domestic, Fiji and Australia.

Yesterday 24 Jul 2026

Plans Purchased
1
MoM n/a vs 0 (24 Jun)
YoY n/a vs 0 (24 Jul 2025)
Total Revenue
NZ$16.36
MoM n/a vs NZ$0.00 (24 Jun)
YoY n/a vs NZ$0.00 (24 Jul 2025)
Sessions (Home)
22
MoM +4.8% vs 21 (24 Jun)
YoY +144.4% vs 9 (24 Jul 2025)
Confirmation Rate
4.55%
1 confirmation / 22 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$16.36
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$16.36

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$16.36

Month-to-Date 1–24 Jul 2026 (July — in progress, 24 days)

Plans Purchased
8
MoM +14.3% vs 7 (1–24 Jun)
YoY −11.1% vs 9 (1–24 Jul 2025)
Total Revenue
NZ$984.88
MoM −32.6% vs NZ$1,461.64 (1–24 Jun)
YoY +29.1% vs NZ$762.89 (1–24 Jul 2025)
Sessions (Home)
301
MoM +73.0% vs 174 (1–24 Jun)
YoY +1.7% vs 296 (1–24 Jul 2025)
Confirmation Rate
2.66%
8 confirmations / 301 home sessions
Plans bought
PlanItemsRevenue
YourCover International4NZ$532.16
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 24 Jul 2026 (in progress, 24 days)

Plans Purchased
8
MoM n/a FY start 1 Jul
YoY −11.1% vs 9 (1–24 Jul 2025)
Total Revenue
NZ$984.88
MoM n/a FY start 1 Jul
YoY +29.1% vs NZ$762.89 (1–24 Jul 2025)
Sessions (Home)
301
MoM n/a FY start 1 Jul
YoY +1.7% vs 296 (1–24 Jul 2025)
Confirmation Rate
2.66%
8 confirmations / 301 home sessions
Plans bought
PlanItemsRevenue
YourCover International4NZ$532.16
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$984.88 so far (24 days into FY27). Note on the reporting window. Today is 25 July 2026 — the twenty-fifth day of FY27. Reporting through yesterday (24 July 2026), July MTD and FY27 FYTD both cover the same 1–24 July window (24 days): 8 plans / NZ$984.88 / 301 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 24 Jun 2026 (MoM, 21 home sessions, 0 plans / NZ$0.00) and 24 Jul 2025 (YoY, 9 home sessions, 0 plans / NZ$0.00); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.