Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 5 Oct 2026 AEST · Reporting through 4 Oct 2026 · Currency: NZD

Snapshot

Yesterday
4 Oct 2026
NZ$204.16
1 plan · 74 home sessions
Month-to-Date (October — day 4)
1 Oct – 4 Oct 2026 (4 days)
NZ$367.93
2 plans · 256 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 4 Oct 2026
NZ$14,066.30
54 plans · 5,132 home sessions

What's going well / not going well

Going well

  • Back on the board yesterday: 4 October sold 1 Essentials International plan to Indonesia for NZ$204.16, after a zero day on 3 Oct. Revenue is +70.8% vs 4 Sep 2026 (NZ$119.50) on the same 1 plan, and 1 of 74 home sessions converted (1.35%).
  • FY27 is running at 2.27× FY26 revenue: NZ$14,066.30 vs NZ$6,183.77 for 1 Jul–4 Oct (+127.5%) on 54 vs 37 plans (+45.9%), with average order value NZ$260.49 vs NZ$167.13. Essentials International leads at 26 plans / NZ$7,550.45.
  • Traffic is up sharply on every longer window: FYTD home sessions are 5,132 vs 1,199 a year ago (+328.0% YoY) and vs 2,437 for 1 Jul–4 Sep 2026 (+110.6%). October to date has 256 home sessions vs 22 for 1–4 Oct 2025 (+1,063.6%).
  • Daily home traffic ticked up again: 74 home sessions on 4 Oct, up from 67 on 3 Oct (+10.4% period-on-period in Looker), and 4 sessions reached /traveller-information vs 2 the day before.

Not going well

  • October is well behind September's pace: MTD is 2 plans / NZ$367.93 vs 5 plans / NZ$881.86 for 1–4 Sep (−60.0% plans, −58.3% revenue), on 256 home sessions vs 709 (−63.9%).
  • Daily traffic is still far below early September: 74 home sessions yesterday vs 204 on 4 Sep 2026 (−63.7% MoM).
  • Conversion is well behind last year despite the traffic growth: FYTD confirmation rate is 1.05% (54/5,132) vs 3.09% (37/1,199) for 1 Jul–4 Oct 2025.
  • Top of the funnel is still thin: only 39.9% of FYTD home sessions reach /plan-options (2,050/5,132) vs 81.3% in the same FY26 window (975/1,199). October so far is lower again at 26.6% (68/256).

Yesterday 4 Oct 2026

Plans Purchased
1
MoM 0.0% vs 1 (4 Sep 2026)
YoY n/a vs 0 (4 Oct 2025)
Total Revenue
NZ$204.16
MoM +70.8% vs NZ$119.50 (4 Sep 2026)
YoY n/a vs NZ$0.00 (4 Oct 2025)
Sessions (Home)
74
MoM −63.7% vs 204 (4 Sep 2026)
YoY +825.0% vs 8 (4 Oct 2025)
Confirmation Rate
1.35%
1 plan purchased / 74 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$204.16
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$204.16

Top destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$204.16

Month-to-Date 1 Oct – 4 Oct 2026 (October — day 4 of 31)

Plans Purchased
2
MoM −60.0% vs 5 (1–4 Sep 2026)
YoY n/a vs 0 (1–4 Oct 2025)
Total Revenue
NZ$367.93
MoM −58.3% vs NZ$881.86 (1–4 Sep 2026)
YoY n/a vs NZ$0.00 (1–4 Oct 2025)
Sessions (Home)
256
MoM −63.9% vs 709 (1–4 Sep 2026)
YoY +1,063.6% vs 22 (1–4 Oct 2025)
Confirmation Rate
0.78%
2 plans purchased / 256 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$204.16
YourCover International1NZ$163.77
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$204.16
Australia1NZ$163.77

Top destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$204.16
Australia1NZ$163.77

Financial Year to Date (FY27) 1 Jul 2026 – 4 Oct 2026 (96 days)

Plans Purchased
54
MoM +74.2% vs 31 (1 Jul–4 Sep, 66-day base)
YoY +45.9% vs 37 (1 Jul–4 Oct 2025)
Total Revenue
NZ$14,066.30
MoM +114.5% vs NZ$6,557.79 (1 Jul–4 Sep, 66-day base)
YoY +127.5% vs NZ$6,183.77 (1 Jul–4 Oct 2025)
Sessions (Home)
5,132
MoM +110.6% vs 2,437 (1 Jul–4 Sep, 66-day base)
YoY +328.0% vs 1,199 (1 Jul–4 Oct 2025)
Confirmation Rate
1.05%
54 plans purchased / 5,132 home sessions
Plans bought
PlanItemsRevenue
Essentials International26NZ$7,550.45
YourCover International22NZ$5,469.61
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
United Kingdom4NZ$2,016.35
Australia20NZ$1,663.26
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia20NZ$1,663.26
New Zealand (Domestic)6NZ$1,046.24
United Kingdom4NZ$2,016.35
Vietnam3NZ$406.69
Thailand2NZ$656.64

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Oct 2025 → Sep 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Nov 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has three closed months: July 2026 at NZ$2,345.07 (12 plans), August 2026 at NZ$3,330.87 (14 plans) and September 2026 at NZ$8,022.44 (26 plans) — the largest month anywhere in the series. The final bar, Oct 26 (PTD), shows NZ$367.93 from the two plans sold so far in October; it fills in as October sales arrive. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker. Note on the reporting window. Today is 5 October 2026, reporting through yesterday (4 October 2026). Month-to-Date covers 1–4 Oct: 2 plans / NZ$367.93 / 256 home sessions. FY27 FYTD covers 1 Jul – 4 Oct 2026 (96 days): 54 plans / NZ$14,066.30 / 5,132 home sessions. Note on comparisons. Yesterday compares 4 Sep 2026 (MoM: 204 home sessions, 1 plan, NZ$119.50) and 4 Oct 2025 (YoY: 8 home sessions, 0 plans, NZ$0.00 — plan and revenue deltas n/a, zero base). MTD compares 1–4 Sep 2026 (709 home sessions, 5 plans, NZ$881.86) and 1–4 Oct 2025 (22 home sessions, 0 plans, NZ$0.00). FYTD MoM compares 1 Jul–4 Sep 2026 (66-day base: 2,437 home sessions, 31 plans, NZ$6,557.79) and FYTD YoY compares 1 Jul–4 Oct 2025 (1,199 home sessions, 37 plans, NZ$6,183.77).