Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 1 Aug 2026 AEST · Reporting through 31 Jul 2026 · Currency: NZD

Snapshot

Yesterday
31 Jul 2026
NZ$127.23
1 plan · 32 home sessions
Month (July — complete)
1–31 Jul 2026 (31 days)
NZ$2,345.07
12 plans · 485 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 31 Jul 2026
NZ$2,345.07
12 plans · 485 home sessions

What's going well / not going well

Going well

  • July closed ahead of June: 12 plans vs 10 (+20.0%) and NZ$2,345.07 revenue vs NZ$2,314.26 (+1.3%) — FY27 opens with a month-on-month improvement on both counts.
  • Traffic doubled MoM: 485 July home sessions vs 241 in June (+101.2%) and +32.2% YoY (367 last July); yesterday's 32 home sessions beat both comparison days (24, +33.3%; 15, +113.3%).
  • Sales streak to close the month: a plan sold on each of the last three days of July (29, 30 and 31 Jul) after several zero-sale days earlier in the month.
  • Mid-funnel engagement holding: 64.1% of July home sessions reached /plan-options (311/485), ahead of June's 63.5% share (153/241).

Not going well

  • July finished slightly down YoY: NZ$2,345.07 vs NZ$2,378.03 (−1.4%) and 12 plans vs 14 (−14.3%) despite +32.2% more traffic than last July.
  • Conversion well below both comparisons: July confirmation rate 2.47% (12/485) vs 4.15% in June (10/241) and 3.81% last July (14/367) — traffic growth is not converting.
  • Yesterday was another small sale: 1 plan / NZ$127.23 (Essentials International, Malaysia) — −4.5% vs 30 Jun (NZ$133.21) and −79.1% vs 31 Jul 2025 (NZ$609.59).
  • Average plan value fell MoM: NZ$195.42 vs NZ$231.43 in June (−15.6%), though still above last July's NZ$169.86.

Yesterday 31 Jul 2026

Plans Purchased
1
MoM 0.0% vs 1 (30 Jun)
YoY 0.0% vs 1 (31 Jul 2025)
Total Revenue
NZ$127.23
MoM −4.5% vs NZ$133.21 (30 Jun)
YoY −79.1% vs NZ$609.59 (31 Jul 2025)
Sessions (Home)
32
MoM +33.3% vs 24 (30 Jun)
YoY +113.3% vs 15 (31 Jul 2025)
Confirmation Rate
3.13%
1 confirmation / 32 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$127.23
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Malaysia1NZ$127.23

Top destinations · by Items Purchased

DestinationItemsRevenue
Malaysia1NZ$127.23

Month-to-Date 1–31 Jul 2026 (July — complete, 31 days)

Plans Purchased
12
MoM +20.0% vs 10 (1–30 Jun)
YoY −14.3% vs 14 (1–31 Jul 2025)
Total Revenue
NZ$2,345.07
MoM +1.3% vs NZ$2,314.26 (1–30 Jun)
YoY −1.4% vs NZ$2,378.03 (1–31 Jul 2025)
Sessions (Home)
485
MoM +101.2% vs 241 (1–30 Jun)
YoY +32.2% vs 367 (1–31 Jul 2025)
Confirmation Rate
2.47%
12 confirmations / 485 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Financial Year to Date (FY27) 1 Jul 2026 – 31 Jul 2026 (July complete, 31 days)

Plans Purchased
12
MoM n/a FY start 1 Jul
YoY −14.3% vs 14 (1–31 Jul 2025)
Total Revenue
NZ$2,345.07
MoM n/a FY start 1 Jul
YoY −1.4% vs NZ$2,378.03 (1–31 Jul 2025)
Sessions (Home)
485
MoM n/a FY start 1 Jul
YoY +32.2% vs 367 (1–31 Jul 2025)
Confirmation Rate
2.47%
12 confirmations / 485 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — Jul 26 vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — has now closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), is the new current month and shows NZ$0 so far because reporting runs through 31 Jul 2026 — August has no completed days yet. Note on the reporting window. Today is 1 August 2026. Reporting through yesterday (31 July 2026), July MTD and FY27 FYTD cover the same complete 1–31 July window (31 days): 12 plans / NZ$2,345.07 / 485 home sessions. Figures will diverge as August accrues. Note on comparisons. Yesterday comparisons use 30 Jun 2026 (MoM, 24 home sessions, 1 plan / NZ$133.21) and 31 Jul 2025 (YoY, 15 home sessions, 1 plan / NZ$609.59); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.