Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 16 May 2026 AEST · Reporting through 15 May 2026 · Currency: NZD

Snapshot

Yesterday
15 May 2026
NZ$108.79
1 plan · 1 home session
Month to Date (May PTD)
1–15 May 2026
NZ$616.16
3 plans · 61 home sessions
Financial YTD
1 Jul 2025 – 15 May 2026
NZ$24,892.72
131 plans · 3,364 home sessions

What's going well / not going well

Going well

  • Yesterday broke the May zero-day streak: 1 YourCover International plan / NZ$108.79 on 15 May (Australia) — first sale since 10 May (5-day gap closed).
  • FYTD revenue keeps climbing: NZ$24,892.72 across 131 plans — revenue +3.7% MoM (vs NZ$23,994.31 Jul→15 Apr), plans +4.0% MoM, traffic +5.2% MoM (3,364 home sessions vs 3,199).
  • YourCover International still anchors the mix: 86 of 131 FYTD plans / NZ$18,240.25 (73.3% of FYTD revenue). Essentials International adds 40 plans / NZ$5,740.13.
  • Down-funnel volume continues to expand MoM: 154 FYTD confirmations vs 145 (+6.2%), /payment 215 vs 206 (+4.4%), /traveller-information 471 vs 448 (+5.1%) — deeper steps still adding sessions.

Not going well

  • MTD plans & revenue deeply soft: 3 plans / NZ$616.16 in 1–15 May 2026 vs 11 plans / NZ$1,742.20 in 1–15 May 2025 (−72.7% plans, −64.6% revenue YoY) and 7 plans / NZ$2,603.72 in 1–15 Apr (−57.1% plans, −76.3% revenue MoM).
  • May running 80% zero-conversion days: only 3, 10 and 15 May converted (3 of 15 days) — sales cadence is one every ~5 days, well below April pace of one every ~2 days.
  • Yesterday home sessions deeply weak: 1 home session on 15 May vs 7 on 15 Apr (−85.7% MoM) and vs 11 on 15 May 2025 (−90.9% YoY) — top-of-funnel demand fell off a cliff yesterday.
  • Funnel leak at /traveller-information→/payment persists: MTD step collapses 15 → 5 (−66.7%); only 5 /payment sessions for the month — payment-stage drop-off remains the binding constraint.

Yesterday 15 May 2026

Plans Purchased
1
MoM new sale vs 0 (15 Apr)
YoY new sale vs 0 (15 May 2025)
Total Revenue
NZ$108.79
MoM new sale vs NZ$0.00 (15 Apr)
YoY new sale vs NZ$0.00 (15 May 2025)
Sessions (Home)
1
MoM −85.7% vs 7 (15 Apr)
YoY −90.9% vs 11 (15 May 2025)
Confirmation Rate
200.00%
2 /confirmation page-sessions / 1 home session (cross-session conversions)
Plans bought
PlanItemsRevenue
YourCover International1NZ$108.79
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$108.79

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$108.79

Month-to-Date 1–15 May 2026 (May PTD)

Plans Purchased
3
MoM −57.1% vs 7 (1–15 Apr)
YoY −72.7% vs 11 (1–15 May 2025)
Total Revenue
NZ$616.16
MoM −76.3% vs NZ$2,603.72
YoY −64.6% vs NZ$1,742.20
Sessions (Home)
61
MoM −19.7% vs 76 (1–15 Apr)
YoY −83.4% vs 367 (1–15 May 2025)
Confirmation Rate
9.84%
6 confirmation page-sessions / 61 home sessions
Plans bought
PlanItemsRevenue
YourCover International2NZ$191.38
Essentials International1NZ$424.78
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia2NZ$191.38

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$191.38
Indonesia1NZ$424.78

Financial Year to Date (FY26) 1 Jul 2025 – 15 May 2026

Plans Purchased
131
MoM +4.0% vs 126 (Jul→15 Apr)
YoY +991.7% vs 12 (FY25 partial)
Total Revenue
NZ$24,892.72
MoM +3.7% vs NZ$23,994.31
YoY +1,313.9% vs NZ$1,760.48 (FY25)
Sessions (Home)
3,364
MoM +5.2% vs 3,199 (Jul→15 Apr)
YoY +695.3% vs 423 (FY25)
Confirmation Rate
4.58%
154 confirmations
Plans bought
PlanItemsRevenue
YourCover International86NZ$18,240.25
Essentials International40NZ$5,740.13
Domestic4NZ$903.49
Domestic Cancellation1NZ$8.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia64NZ$5,563.18
United Kingdom7NZ$2,978.57
Japan9NZ$2,673.69
Italy2NZ$2,089.64
Thailand4NZ$1,476.65

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia64NZ$5,563.18
Japan9NZ$2,673.69
United Kingdom7NZ$2,978.57
Melbourne7NZ$369.94
New Zealand (Domestic)5NZ$912.34