Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 9 Aug 2026 AEST · Reporting through 8 Aug 2026 · Currency: NZD

Snapshot

Yesterday
8 Aug 2026
NZ$0.00
0 plans · 28 home sessions
Month-to-Date (August — days 1–8)
1 Aug – 8 Aug 2026 (8 days)
NZ$0.00
0 plans · 213 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 8 Aug 2026
NZ$2,345.07
12 plans · 697 home sessions

What's going well / not going well

Going well

  • August traffic running far ahead on both bases: 213 home sessions across 1–8 Aug vs 85 in 1–8 Jul (+150.6%) and 91 in 1–8 Aug 2025 (+134.1%).
  • Yesterday's traffic more than tripled year-on-year: 28 home sessions vs 8 on 8 Aug 2025 (+250.0%) and 12 on 8 Jul 2026 (+133.3%) — the strongest single day of the month so far.
  • FY27 traffic 52.5% above FY26: 697 FYTD home sessions vs 457 over the same 1 Jul–8 Aug window last year, and the gap is still widening.
  • Higher-value mix when sales do land: FY27 FYTD averages NZ$195.42 per plan vs NZ$149.56 last year (+30.7%), led by YourCover International at 5 plans / NZ$1,427.12.

Not going well

  • Eight straight zero-sale days: 0 plans / NZ$0.00 across 1–8 Aug — August still has no FY27 sale despite 213 home sessions.
  • FYTD behind last year on plans and revenue: 12 plans vs 18 (−33.3%) and NZ$2,345.07 vs NZ$2,692.08 (−12.9%) over the same 39-day window.
  • Conversion is the entire gap: FYTD confirmation rate 1.72% (12/697) vs 3.94% (18/457) last year — traffic up 52.5% while purchases are down 33.3%.
  • MTD funnel dies at checkout: only 21 of 213 sessions reached /traveller-information, just 1 reached /payment and none reached /confirmation. Yesterday just 1 of 28 got past plan options.

Yesterday 8 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (8 Jul)
YoY n/a vs 0 (8 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (8 Jul)
YoY n/a vs NZ$0.00 (8 Aug 2025)
Sessions (Home)
28
MoM +133.3% vs 12 (8 Jul)
YoY +250.0% vs 8 (8 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 28 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 8 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug – 8 Aug 2026 (August — days 1–8 of 31)

Plans Purchased
0
MoM −100.0% vs 2 (1–8 Jul)
YoY −100.0% vs 4 (1–8 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$198.49 (1–8 Jul)
YoY −100.0% vs NZ$314.05 (1–8 Aug 2025)
Sessions (Home)
213
MoM +150.6% vs 85 (1–8 Jul)
YoY +134.1% vs 91 (1–8 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 213 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 8 Aug 2026 (39 days)

Plans Purchased
12
MoM +500.0% vs 2 (1–8 Jul, 8-day base)
YoY −33.3% vs 18 (1 Jul–8 Aug 2025)
Total Revenue
NZ$2,345.07
MoM +1081.5% vs NZ$198.49 (1–8 Jul, 8-day base)
YoY −12.9% vs NZ$2,692.08 (1 Jul–8 Aug 2025)
Sessions (Home)
697
MoM +720.0% vs 85 (1–8 Jul, 8-day base)
YoY +52.5% vs 457 (1 Jul–8 Aug 2025)
Confirmation Rate
1.72%
12 confirmations / 697 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has eight reported days (1–8 Aug) and no sales yet. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 9 August 2026, reporting through yesterday (8 August 2026). August MTD covers eight days (1–8 Aug): 0 plans / NZ$0.00 / 213 home sessions. FY27 FYTD covers 1 Jul – 8 Aug 2026 (39 days): 12 plans / NZ$2,345.07 / 697 home sessions. Note on comparisons. Yesterday comparisons use 8 Jul 2026 (MoM: 12 home sessions, 0 plans, NZ$0.00) and 8 Aug 2025 (YoY: 8 home sessions, 0 plans, NZ$0.00) — both comparison days were themselves zero-sale days, so plan and revenue deltas are n/a on both bases and only the traffic comparison is meaningful. FYTD MoM compares against the eight days 1–8 Jul 2026 (a degenerate 8-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.