Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 4 Aug 2026 AEST · Reporting through 3 Aug 2026 · Currency: NZD

Snapshot

Yesterday
3 Aug 2026
NZ$0.00
0 plans · 31 home sessions
Month-to-Date (August — days 1–3)
1 Aug – 3 Aug 2026 (3 days)
NZ$0.00
0 plans · 72 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 3 Aug 2026
NZ$2,345.07
12 plans · 555 home sessions

What's going well / not going well

Going well

  • Yesterday was August's strongest traffic day: 31 home sessions vs 6 on 3 Jul (+416.7%) and 13 on 3 Aug 2025 (+138.5%) — more than 1 and 2 Aug had between them (41).
  • August traffic well ahead of both comparators: 72 home sessions across 1–3 Aug vs 34 in 1–3 Jul (+111.8%) and 26 in 1–3 Aug 2025 (+176.9%).
  • FY27 traffic running 41.6% above FY26: 555 FYTD home sessions vs 392 in the same 1 Jul–3 Aug window last year.
  • Mid-funnel engagement improving: 66.7% of MTD home sessions reached /plan-options (48/72), ahead of the FYTD share of 64.5% (358/555).

Not going well

  • Three straight zero-sale days: 0 plans / NZ$0.00 on 1, 2 and 3 Aug — August still has no FY27 sale, despite 72 sessions.
  • FYTD behind last year on both plans and revenue: 12 plans vs 17 (−29.4%) and NZ$2,345.07 vs NZ$2,623.15 (−10.6%) over the same 34-day window.
  • Conversion is the whole gap: FYTD confirmation rate 2.16% (12/555) vs 4.34% (17/392) last year — traffic is up 41.6% while purchases are down 29.4%.
  • MTD funnel dies before payment: only 7 of 72 sessions reached /traveller-information and none reached /payment or /confirmation.

Yesterday 3 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (3 Jul)
YoY −100.0% vs 3 (3 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (3 Jul)
YoY −100.0% vs NZ$245.12 (3 Aug 2025)
Sessions (Home)
31
MoM +416.7% vs 6 (3 Jul)
YoY +138.5% vs 13 (3 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 31 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 3 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug – 3 Aug 2026 (August — days 1–3 of 31)

Plans Purchased
0
MoM −100.0% vs 1 (1–3 Jul)
YoY −100.0% vs 3 (1–3 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$53.82 (1–3 Jul)
YoY −100.0% vs NZ$245.12 (1–3 Aug 2025)
Sessions (Home)
72
MoM +111.8% vs 34 (1–3 Jul)
YoY +176.9% vs 26 (1–3 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 72 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 3 Aug 2026 (34 days)

Plans Purchased
12
MoM +1100.0% vs 1 (1–3 Jul, 3-day base)
YoY −29.4% vs 17 (1 Jul–3 Aug 2025)
Total Revenue
NZ$2,345.07
MoM +4257.2% vs NZ$53.82 (1–3 Jul, 3-day base)
YoY −10.6% vs NZ$2,623.15 (1 Jul–3 Aug 2025)
Sessions (Home)
555
MoM +1532.4% vs 34 (1–3 Jul, 3-day base)
YoY +41.6% vs 392 (1 Jul–3 Aug 2025)
Confirmation Rate
2.16%
12 confirmations / 555 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has three reported days (1–3 Aug) and no sales yet. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 4 August 2026, reporting through yesterday (3 August 2026). August MTD covers three days (1–3 Aug): 0 plans / NZ$0.00 / 72 home sessions. FY27 FYTD covers 1 Jul – 3 Aug 2026 (34 days): 12 plans / NZ$2,345.07 / 555 home sessions. Note on comparisons. Yesterday comparisons use 3 Jul 2026 (MoM: 6 home sessions, 0 plans, NZ$0.00) and 3 Aug 2025 (YoY: 13 home sessions, 3 plans, NZ$245.12) — the MoM day was itself a zero-sale day, so plan and revenue MoM deltas are n/a. FYTD MoM compares against the three days 1–3 Jul 2026 (a degenerate 3-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.