Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 3 Oct 2026 AEST · Reporting through 2 Oct 2026 · Currency: NZD

Snapshot

Yesterday
2 Oct 2026
NZ$163.77
1 plan · 51 home sessions
Month-to-Date (October — day 2)
1 Oct – 2 Oct 2026 (2 days)
NZ$163.77
1 plan · 115 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 2 Oct 2026
NZ$13,862.15
53 plans · 5,004 home sessions

What's going well / not going well

Going well

  • Sales are back after five zero-sale days: 2 October recorded 1 plan (YourCover International, NZ$163.77, Australia) — the first sale since 26 September. The funnel also recovered: 47.1% of home sessions reached /plan-options (24/51) vs 21.5% on 1 October, and one session went all the way through payment to confirmation.
  • FY27 is running at 2.24× FY26 revenue: NZ$13,862.15 vs NZ$6,183.77 for 1 Jul–2 Oct (+124.2%) on 53 vs 37 plans (+43.2%), with average order value NZ$261.55 vs NZ$167.13. Essentials International leads at 25 plans / NZ$7,346.30.
  • Traffic is up sharply on every longer window: FYTD home sessions are 5,004 vs 1,188 a year ago (+321.2% YoY) and vs 2,020 for 1 Jul–2 Sep 2026 (+147.7%). Yesterday’s 51 home sessions were 8.5× the 6 on 2 Oct 2025.
  • September remains the biggest revenue month on record: NZ$8,022.44 from 26 plans, ahead of every other month in the 24-month series (previous best Dec 25 at NZ$4,723.34).

Not going well

  • October is starting well behind September: MTD is 1 plan / NZ$163.77 vs 4 plans / NZ$762.36 for 1–2 Sep (−75.0% plans, −78.5% revenue). Yesterday’s revenue was −20.2% vs 2 Sep (NZ$205.28 from 2 plans).
  • Daily traffic has fallen back from its September peak: 51 home sessions yesterday vs 159 on 2 Sep (−67.9%); MTD 115 vs 296 for 1–2 Sep (−61.1%).
  • Conversion is well behind last year despite the traffic growth: FYTD confirmation rate is 1.06% (53/5,004) vs 3.11% (37/1,188) for 1 Jul–2 Oct 2025.
  • Top of the funnel is still thin: only 40.4% of FYTD home sessions reach /plan-options (2,020/5,004) vs 81.5% in the same FY26 window (968/1,188). October so far is lower again at 33.0% (38/115).

Yesterday 2 Oct 2026

Plans Purchased
1
MoM −50.0% vs 2 (2 Sep 2026)
YoY n/a vs 0 (2 Oct 2025)
Total Revenue
NZ$163.77
MoM −20.2% vs NZ$205.28 (2 Sep 2026)
YoY n/a vs NZ$0.00 (2 Oct 2025)
Sessions (Home)
51
MoM −67.9% vs 159 (2 Sep 2026)
YoY +750.0% vs 6 (2 Oct 2025)
Confirmation Rate
1.96%
1 plan purchased / 51 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$163.77
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$163.77

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$163.77

Month-to-Date 1 Oct – 2 Oct 2026 (October — day 2 of 31)

Plans Purchased
1
MoM −75.0% vs 4 (1–2 Sep 2026)
YoY n/a vs 0 (1–2 Oct 2025)
Total Revenue
NZ$163.77
MoM −78.5% vs NZ$762.36 (1–2 Sep 2026)
YoY n/a vs NZ$0.00 (1–2 Oct 2025)
Sessions (Home)
115
MoM −61.1% vs 296 (1–2 Sep 2026)
YoY +945.5% vs 11 (1–2 Oct 2025)
Confirmation Rate
0.87%
1 plan purchased / 115 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$163.77
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$163.77

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$163.77

Financial Year to Date (FY27) 1 Jul 2026 – 2 Oct 2026 (94 days)

Plans Purchased
53
MoM +76.7% vs 30 (1 Jul–2 Sep, 64-day base)
YoY +43.2% vs 37 (1 Jul–2 Oct 2025)
Total Revenue
NZ$13,862.15
MoM +115.3% vs NZ$6,438.29 (1 Jul–2 Sep, 64-day base)
YoY +124.2% vs NZ$6,183.77 (1 Jul–2 Oct 2025)
Sessions (Home)
5,004
MoM +147.7% vs 2,020 (1 Jul–2 Sep, 64-day base)
YoY +321.2% vs 1,188 (1 Jul–2 Oct 2025)
Confirmation Rate
1.06%
53 plans purchased / 5,004 home sessions
Plans bought
PlanItemsRevenue
Essentials International25NZ$7,346.30
YourCover International22NZ$5,469.61
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
United Kingdom4NZ$2,016.35
Australia20NZ$1,663.26
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia20NZ$1,663.26
New Zealand (Domestic)6NZ$1,046.24
United Kingdom4NZ$2,016.35
Vietnam3NZ$406.69
Thailand2NZ$656.64

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Oct 2025 → Sep 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Nov 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has three closed months: July 2026 at NZ$2,345.07 (12 plans), August 2026 at NZ$3,330.87 (14 plans) and September 2026 at NZ$8,022.44 (26 plans) — the largest month anywhere in the series. The final bar, Oct 26 (PTD), shows NZ$163.77 from the single plan sold on 2 October; it fills in as October sales arrive. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker. Note on the reporting window. Today is 3 October 2026, reporting through yesterday (2 October 2026). Month-to-Date covers 1–2 Oct: 1 plan / NZ$163.77 / 115 home sessions. FY27 FYTD covers 1 Jul – 2 Oct 2026 (94 days): 53 plans / NZ$13,862.15 / 5,004 home sessions. Note on comparisons. Yesterday compares 2 Sep 2026 (MoM: 159 home sessions, 2 plans, NZ$205.28) and 2 Oct 2025 (YoY: 6 home sessions, 0 plans, NZ$0.00 — plan and revenue deltas n/a, zero base). MTD compares 1–2 Sep 2026 (296 home sessions, 4 plans, NZ$762.36) and 1–2 Oct 2025 (11 home sessions, 0 plans, NZ$0.00). FYTD MoM compares 1 Jul–2 Sep 2026 (64-day base: 2,020 home sessions, 30 plans, NZ$6,438.29) and FYTD YoY compares 1 Jul–2 Oct 2025 (1,188 home sessions, 37 plans, NZ$6,183.77).