Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 7 Sep 2026 AEST · Reporting through 6 Sep 2026 · Currency: NZD

Snapshot

Yesterday

6 Sep 2026

NZ$0.00

0 plans · 180 home sessions

Month-to-Date (September — day 6)

1 Sep – 6 Sep 2026 (6 days)

NZ$2,450.34

11 plans · 985 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 6 Sep 2026

NZ$8,126.27

37 plans · 2,713 home sessions

What's going well / not going well

Going well

Sunday traffic nearly doubled: 180 home sessions on 6 Sep vs 97 on Saturday (+85.6%), the second-highest day of September after Friday's 204 — and +373.7% vs 6 Aug 2026 (38) and +4,400.0% vs 6 Sep 2025 (4).
September MTD already beats September 2025 in full: 11 plans / NZ$2,450.34 in six days vs 0 / NZ$0.00 over 1–6 Aug 2026 and 2 / NZ$737.13 over 1–6 Sep 2025 (+450.0% plans, +232.4% revenue YoY); MTD revenue is already above September 2025's full-month NZ$2,396.99 and 73.6% of August 2026's NZ$3,330.87.
Home traffic keeps compounding: 985 MTD home sessions (+497.0% MoM vs 165, +1,541.7% YoY vs 60) and 2,713 FYTD (+196.8% vs 914 in FY26); deeper funnel volume FYTD is up too — /plan-options 1,380 vs 735 (+87.8%), /traveller-information 214 vs 122 (+75.4%), /payment 68 vs 41 (+65.9%).
FY27 stays well ahead of FY26: 37 plans FYTD vs 25 (+48.0%), revenue NZ$8,126.27 vs NZ$4,523.90 (+79.6%), average order value NZ$219.63 vs NZ$180.96.

Not going well

Zero sales on a high-traffic day: 180 home sessions produced 0 plans / NZ$0.00 on Sunday 6 Sep — only 53 (29.4%) reached /plan-options, 5 reached /traveller-information, 2 reached /payment and none confirmed. It is September's first zero day and matches the zero-sale MoM (6 Aug) and YoY (6 Sep 2025) days.
Conversion slipping as traffic grows: MTD 1.12% (11/985) down from 1.37% a day earlier; FYTD 1.36% (37/2,713) vs 2.74% (25/914) over the same FY26 window — half the rate on 3.0× the traffic. Checkout is the leak: /payment is 68 of 2,713 FYTD (2.5%) and 17 of 985 MTD (1.7%).
Weak top-of-funnel progression: only 38.4% of MTD home sessions reach /plan-options (378/985) vs 50.9% FYTD (1,380/2,713) — September's extra traffic is bouncing before seeing a plan.
Revenue rests on a few high-ticket policies: USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 74.9% of MTD revenue on three policies, while Australia (5 of 11 MTD plans, 16 of 37 FYTD) averages just NZ$78.68 (MTD) / NZ$79.57 (FYTD) per policy.

Yesterday 6 Sep 2026

Plans Purchased

MoM n/a vs 0 (6 Aug)

YoY n/a vs 0 (6 Sep 2025)

Total Revenue

NZ$0.00

MoM n/a vs NZ$0.00 (6 Aug)

YoY n/a vs NZ$0.00 (6 Sep 2025)

Sessions (Home)

180

MoM +373.7% vs 38 (6 Aug)

YoY +4,400.0% vs 4 (6 Sep 2025)

Confirmation Rate

0.00%

0 plans purchased / 180 home sessions

Plans bought

Plan	Items	Revenue
No plans purchased	0	NZ$0.00

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
No purchases	—	—

Top destinations · by Items Purchased

Destination	Items	Revenue
No purchases	—	—

Month-to-Date 1 Sep – 6 Sep 2026 (September — day 6)

Plans Purchased

MoM n/a vs 0 (1–6 Aug)

YoY +450.0% vs 2 (1–6 Sep 2025)

Total Revenue

NZ$2,450.34

MoM n/a vs NZ$0.00 (1–6 Aug)

YoY +232.4% vs NZ$737.13 (1–6 Sep 2025)

Sessions (Home)

985

MoM +497.0% vs 165 (1–6 Aug)

YoY +1,541.7% vs 60 (1–6 Sep 2025)

Confirmation Rate

1.12%

11 plans purchased / 985 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	4	NZ$1,930.37
YourCover International	6	NZ$504.22
Domestic Cancellation	1	NZ$15.74

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
United States of America	1	NZ$793.27
Vanuatu	1	NZ$541.34
Spain	1	NZ$501.30
Australia	5	NZ$393.41
Philippines	1	NZ$110.81

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	5	NZ$393.41
United States of America	1	NZ$793.27
Vanuatu	1	NZ$541.34
Spain	1	NZ$501.30
Philippines	1	NZ$110.81

Financial Year to Date (FY27) 1 Jul 2026 – 6 Sep 2026 (68 days)

Plans Purchased

MoM +208.3% vs 12 (1 Jul–6 Aug, 37-day base)

YoY +48.0% vs 25 (1 Jul–6 Sep 2025)

Total Revenue

NZ$8,126.27

MoM +246.5% vs NZ$2,345.07 (1 Jul–6 Aug, 37-day base)

YoY +79.6% vs NZ$4,523.90 (1 Jul–6 Sep 2025)

Sessions (Home)

2,713

MoM +318.0% vs 649 (1 Jul–6 Aug, 37-day base)

YoY +196.8% vs 914 (1 Jul–6 Sep 2025)

Confirmation Rate

1.36%

37 plans purchased / 2,713 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	17	NZ$4,255.02
YourCover International	15	NZ$2,970.80
Domestic	3	NZ$827.61
Domestic Cancellation	2	NZ$72.85

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
Australia	16	NZ$1,273.04
New Zealand (Domestic)	5	NZ$900.45
England	1	NZ$894.96
United States of America	1	NZ$793.27
Thailand	2	NZ$656.64

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	16	NZ$1,273.04
New Zealand (Domestic)	5	NZ$900.45
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
Vietnam	2	NZ$239.87

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Sep 2025 → Aug 2026 (complete)

Funnel comparison — FY27 FYTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$2,450.34 from the month's first six reported days (1–6 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 7 September 2026, reporting through yesterday (6 September 2026). September MTD covers six days: 11 plans / NZ$2,450.34 / 985 home sessions. FY27 FYTD covers 1 Jul – 6 Sep 2026 (68 days): 37 plans / NZ$8,126.27 / 2,713 home sessions. Note on comparisons. Yesterday comparisons use 6 Aug 2026 (MoM: a Thursday with 38 home sessions, 0 plans, NZ$0.00) and 6 Sep 2025 (YoY: 4 home sessions, 0 plans, NZ$0.00). Yesterday itself was a zero-sale day (0 plans on 180 home sessions), as were both comparison days, so plan and revenue MoM/YoY changes are undefined (shown as n/a); home sessions ran +373.7% MoM and +4,400.0% YoY. MTD MoM (1–6 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-seven days 1 Jul–6 Aug 2026 (a degenerate 37-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.