Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 12 May 2026 AEST · Reporting through 11 May 2026 · Currency: NZD

Snapshot

Yesterday
11 May 2026
NZ$0.00
0 plans · 3 home sessions
Month to Date (May PTD)
1–11 May 2026
NZ$507.36
2 plans · 51 home sessions
Financial YTD
1 Jul 2025 – 11 May 2026
NZ$24,783.92
130 plans · 3,352 home sessions

What's going well / not going well

Going well

  • FYTD revenue holding at NZ$24.8K: NZ$24,783.92 across 130 plans — revenue +8.3% MoM, plans +4.0% MoM, traffic +5.4% MoM (3,352 vs Jul→11 Apr 3,181 home sessions).
  • YourCover International still anchors the mix: 85 of 130 FYTD plans / NZ$18,131.46 (73.2% of FYTD revenue). Essentials International adds 40 plans / NZ$5,740.13.
  • Funnel volume tracking up MoM: 152 FYTD confirmations vs FYTD MoM 144 (+5.6%), with /payment up 4.4% (214 vs 205) — payment-stage flow still expanding modestly.
  • Yesterday traffic broadly stable MoM: 3 home sessions vs 4 (11 Apr) and 7 (11 May 2025) — small-day cadence consistent with weekday softness.

Not going well

  • Yesterday converted zero plans: 0 sales / NZ$0.00 / 3 home sessions — resumes the May zero-day pattern (3, 4, 5, 6, 7, 8, 9 May all NZ$0). One /confirmation page-view on 3 home sessions but no purchase recorded.
  • MTD revenue & plans deeply soft: 2 plans / NZ$507.36 in 1–11 May 2026 vs 10 / NZ$1,649.98 in 1–11 May 2025 (−80.0% plans, −69.2% revenue) and 6 / NZ$1,484.44 in 1–11 Apr (−66.7% plans, −65.8% revenue MoM).
  • May traffic collapsed YoY: 51 home sessions in 1–11 May 2026 vs 333 in 1–11 May 2025 (−84.7%) — broader MA NZ paid-traffic weakness persists.
  • Funnel leak at /payment: MTD /traveller-information=14 collapses to /payment=4 (−71.4% step) and /confirmation=4 — payment friction the binding constraint.

Yesterday 11 May 2026

Plans Purchased
0
MoM +0.0% vs 0 (11 Apr)
YoY +0.0% vs 0 (11 May 2025)
Total Revenue
NZ$0.00
MoM +0.0% vs NZ$0.00
YoY +0.0% vs NZ$0.00
Sessions (Home)
3
MoM −25.0% vs 4 (11 Apr)
YoY −57.1% vs 7 (11 May 2025)
Confirmation Rate
33.33%
1 /confirmation page-session / 3 home sessions (no plan recorded)
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destinations — 0 sales

Top destinations · by Items Purchased

DestinationItemsRevenue
No destinations — 0 sales

Month-to-Date 1–11 May 2026 (May PTD)

Plans Purchased
2
MoM −66.7% vs 6 (1–11 Apr)
YoY −80.0% vs 10 (1–11 May 2025)
Total Revenue
NZ$507.36
MoM −65.8% vs NZ$1,484.44
YoY −69.2% vs NZ$1,649.98
Sessions (Home)
51
MoM −10.5% vs 57 (1–11 Apr)
YoY −84.7% vs 333 (1–11 May 2025)
Confirmation Rate
7.84%
4 confirmation page-sessions / 51 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$424.78
YourCover International1NZ$82.59
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia1NZ$82.59

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia1NZ$82.59

Financial Year to Date (FY26) 1 Jul 2025 – 11 May 2026

Plans Purchased
130
MoM +4.0% vs 125 (Jul→11 Apr)
YoY +1,081.8% vs 11 (FY25 partial)
Total Revenue
NZ$24,783.92
MoM +8.3% vs NZ$22,875.03
YoY +1,385.4% vs NZ$1,668.26 (FY25)
Sessions (Home)
3,352
MoM +5.4% vs 3,181 (Jul→11 Apr)
YoY +759.5% vs 390 (FY25)
Confirmation Rate
4.53%
152 confirmations
Plans bought
PlanItemsRevenue
YourCover International85NZ$18,131.46
Essentials International40NZ$5,740.13
Domestic4NZ$903.49
Domestic Cancellation1NZ$8.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia63NZ$5,454.39
United Kingdom7NZ$2,978.57
Japan9NZ$2,673.69
Italy2NZ$2,089.64
Thailand4NZ$1,476.65

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia63NZ$5,454.39
Japan9NZ$2,673.69
United Kingdom7NZ$2,978.57
Melbourne7NZ$369.94
New Zealand (Domestic)5NZ$912.34

Trends

Revenue per month — last 24 months (NZD)
FY26 monthly views — Jul 2025 → 30 Apr 2026
Funnel comparison — April vs FYTD
Revenue: Current vs MoM (NZD)
Plans Purchased: Current vs MoM
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; months Jun 24 → Jun 25 are pre-launch (faded grey). All FY26 months Jul 25 → Apr 26 are finalized; May 26 (PTD) sits at NZ$507.36 from 2 sales 1–11 May (3 May Essentials NZ$424.78 + 10 May YourCover NZ$82.59; 11 May no sales). Sum of Jul 25 → Apr 26 = NZ$24,276.56, plus May PTD NZ$507.36 = NZ$24,783.92 FYTD. Note on YoY. FY25 partial data (Jul 24 – 11 May 25) shows just 11 plans / NZ$1,668 / 390 home sessions, so FY26 comparisons appear extreme; these reflect the pre-launch / launch transition and are recorded for completeness. Note on FYTD home sessions: FYTD MoM read returns 3,181, consistent with current FYTD of 3,352 (+5.4% MoM).