Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 8 Jul 2026 AEST · Reporting through 7 Jul 2026 · Currency: NZD

Snapshot

Yesterday
7 Jul 2026
NZ$144.68
1 plan · 15 home sessions
Month (July — in progress)
1–7 Jul 2026 (7 days)
NZ$198.49
2 plans · 73 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 7 Jul 2026
NZ$198.49
2 plans · 73 home sessions

What's going well / not going well

Going well

  • Yesterday booked a sale: 7 Jul closed 1 YourCover International policy to Australia for NZ$144.68 — up from NZ$0.00 on both 7 Jun 2026 and 7 Jul 2025.
  • Revenue far ahead of last year: July MTD NZ$198.49 vs NZ$33.44 across 1–7 July 2025 (+493.6% YoY), on 2 plans vs 1 (+100.0%).
  • Traffic surging: July MTD 73 home sessions vs 22 in 1–7 July 2025 (+231.8% YoY) and vs 36 last month (+102.8% MoM).
  • Yesterday's traffic strong: 15 home sessions on 7 Jul vs 2 on 7 Jun (+650.0%) and 5 on 7 Jul 2025 (+200.0%).

Not going well

  • Conversion still thin: July MTD confirmation rate is 2.74% (2 of 73 home sessions); yesterday's 6.67% (1 of 15) is better but off a tiny base.
  • Steep drop after plan-options: MTD funnel runs 73→48→9→3→2 — only 12.3% reach traveller-information and 2.7% confirm.
  • Single-plan, single-destination concentration: all MTD / FYTD revenue is YourCover International to Australia — no product or destination diversity yet.
  • Small absolute volumes: 2 plans in 7 days keeps revenue lumpy and highly sensitive to any single sale.

Yesterday 7 Jul 2026

Plans Purchased
1
MoM n/a vs 0 (7 Jun)
YoY n/a vs 0 (7 Jul 2025)
Total Revenue
NZ$144.68
MoM n/a vs NZ$0.00 (7 Jun)
YoY n/a vs NZ$0.00 (7 Jul 2025)
Sessions (Home)
15
MoM +650.0% vs 2 (7 Jun)
YoY +200.0% vs 5 (7 Jul 2025)
Confirmation Rate
6.67%
1 confirmation / 15 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$144.68
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$144.68

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$144.68

Month-to-Date 1–7 Jul 2026 (July — in progress, 7 days)

Plans Purchased
2
MoM n/a vs 0 (1–7 Jun)
YoY +100.0% vs 1 (1–7 Jul 2025)
Total Revenue
NZ$198.49
MoM n/a vs NZ$0.00 (1–7 Jun)
YoY +493.6% vs NZ$33.44 (1–7 Jul 2025)
Sessions (Home)
73
MoM +102.8% vs 36 (1–7 Jun)
YoY +231.8% vs 22 (1–7 Jul 2025)
Confirmation Rate
2.74%
2 confirmations / 73 home sessions
Plans bought
PlanItemsRevenue
YourCover International2NZ$198.49
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia2NZ$198.49

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$198.49

Financial Year to Date (FY27) 1 Jul 2026 – 7 Jul 2026 (in progress, 7 days)

Plans Purchased
2
MoM n/a FY start 1 Jul
YoY +100.0% vs 1 (1–7 Jul 2025)
Total Revenue
NZ$198.49
MoM n/a FY start 1 Jul
YoY +493.6% vs NZ$33.44 (1–7 Jul 2025)
Sessions (Home)
73
MoM n/a FY start 1 Jul
YoY +231.8% vs 22 (1–7 Jul 2025)
Confirmation Rate
2.74%
2 confirmations / 73 home sessions
Plans bought
PlanItemsRevenue
YourCover International2NZ$198.49
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia2NZ$198.49

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$198.49