Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 3 Aug 2026 AEST · Reporting through 2 Aug 2026 · Currency: NZD

Snapshot

Yesterday
2 Aug 2026
NZ$0.00
0 plans · 12 home sessions
Month-to-Date (August — days 1–2)
1 Aug – 2 Aug 2026 (2 days)
NZ$0.00
0 plans · 41 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 2 Aug 2026
NZ$2,345.07
12 plans · 525 home sessions

What's going well / not going well

Going well

  • FY27 traffic well ahead of last year: 525 FYTD home sessions vs 379 in the same 1 Jul–2 Aug window of FY26 (+38.5%).
  • August traffic running far above last August: 41 home sessions across 1–2 Aug vs 13 on the same two days in 2025 (+215.4%).
  • Mid-funnel engagement holding up: 65.9% of MTD home sessions reached /plan-options (27/41), slightly ahead of the FYTD share of 64.4% (338/525).
  • FY27 revenue essentially level with FY26: NZ$2,345.07 vs NZ$2,378.03 (−1.4%) over the same 33-day window, off a July that closed at 12 plans.

Not going well

  • Two straight zero-sale days: 0 plans / NZ$0.00 on both 1 and 2 Aug — August has yet to record its first FY27 sale.
  • Yesterday's traffic fell back: 12 home sessions vs 29 on 1 Aug and 14 on 2 Jul (−14.3% MoM), so the strong month-opening day did not carry.
  • Conversion remains the gap: FYTD confirmation rate 2.29% (12/525) vs 3.69% (14/379) in the same window last year — traffic is growing faster than purchases.
  • MTD funnel collapses before payment: only 5 of 41 sessions reached /traveller-information and none reached /payment or /confirmation.

Yesterday 2 Aug 2026

Plans Purchased
0
MoM −100.0% vs 1 (2 Jul)
YoY n/a vs 0 (2 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$53.82 (2 Jul)
YoY n/a vs NZ$0.00 (2 Aug 2025)
Sessions (Home)
12
MoM −14.3% vs 14 (2 Jul)
YoY +300.0% vs 3 (2 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 12 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 2 Aug 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Month-to-Date 1 Aug – 2 Aug 2026 (August — days 1–2 of 31)

Plans Purchased
0
MoM −100.0% vs 1 (1–2 Jul)
YoY n/a vs 0 (1–2 Aug 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$53.82 (1–2 Jul)
YoY n/a vs NZ$0.00 (1–2 Aug 2025)
Sessions (Home)
41
MoM +46.4% vs 28 (1–2 Jul)
YoY +215.4% vs 13 (1–2 Aug 2025)
Confirmation Rate
0.00%
0 confirmations / 41 home sessions
Plans bought
PlanItemsRevenue
No plans purchased in August yet
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
No purchases — no destination data

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
No purchases — no destination data

Financial Year to Date (FY27) 1 Jul 2026 – 2 Aug 2026 (33 days)

Plans Purchased
12
MoM +1100.0% vs 1 (1–2 Jul, 2-day base)
YoY −14.3% vs 14 (1 Jul–2 Aug 2025)
Total Revenue
NZ$2,345.07
MoM +4257.2% vs NZ$53.82 (1–2 Jul, 2-day base)
YoY −1.4% vs NZ$2,378.03 (1 Jul–2 Aug 2025)
Sessions (Home)
525
MoM +1775.0% vs 28 (1–2 Jul, 2-day base)
YoY +38.5% vs 379 (1 Jul–2 Aug 2025)
Confirmation Rate
2.29%
12 confirmations / 525 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International7NZ$917.95
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69
Malaysia1NZ$127.23

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$0 — August has two reported days (1–2 Aug) and no sales yet. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 3 August 2026, reporting through yesterday (2 August 2026). August MTD covers two days (1–2 Aug): 0 plans / NZ$0.00 / 41 home sessions. FY27 FYTD covers 1 Jul – 2 Aug 2026 (33 days): 12 plans / NZ$2,345.07 / 525 home sessions. Note on comparisons. Yesterday comparisons use 2 Jul 2026 (MoM: 14 home sessions, 1 plan, NZ$53.82) and 2 Aug 2025 (YoY: 3 home sessions, 0 plans) — the YoY day was a zero-sale day, so plan and revenue YoY deltas are n/a. FYTD MoM compares against the two days 1–2 Jul 2026 (a degenerate 2-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.