Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 11 May 2026 AEST · Reporting through 10 May 2026 · Currency: NZD

Snapshot

Yesterday
10 May 2026
NZ$82.59
1 plan · 5 home sessions
Month to Date (May PTD)
1–10 May 2026
NZ$507.36
2 plans · 48 home sessions
Financial YTD
1 Jul 2025 – 10 May 2026
NZ$24,783.92
130 plans · 3,348 home sessions

What's going well / not going well

Going well

  • FYTD revenue at NZ$24.8K: NZ$24,783.92 across 130 plans — revenue +8.3% MoM, plans +4.0% MoM, traffic +5.3% MoM (3,348 vs Jul→10 Apr 3,178).
  • Yesterday converted again: 1 YourCover International plan / NZ$82.59 to Australia — ended a 6-day zero-revenue streak through 1–9 May (excluding 3 May).
  • YourCover International still dominates: 85 FYTD plans / NZ$18,131.46 (73.2% of FYTD revenue). Essentials International adds 40 plans / NZ$5,740.13.
  • Yesterday funnel converted at 20.0%: 1 /confirmation page-session on 5 home sessions — the strongest day-level conversion rate in May so far.

Not going well

  • Yesterday revenue down 82.9% YoY: NZ$82.59 vs NZ$482.39 (10 May 2025 had 2 plans). MoM positive (+18.2% vs NZ$69.90 on 10 Apr) but on tiny absolute volumes.
  • MTD revenue & plans soft: 2 plans / NZ$507.36 in 1–10 May 2026 vs 10 plans / NZ$1,649.98 in 1–10 May 2025 (−80.0% plans, −69.2% revenue) and −66.7% plans / −65.8% revenue MoM.
  • May traffic collapsed YoY: 48 home sessions in 1–10 May 2026 vs 326 in 1–10 May 2025 (−85.3%) — broader MA NZ paid-traffic weakness persists.
  • Funnel leak at /payment: MTD /traveller-information=14 collapses to /payment=4 (−71.4% step), then to /confirmation=3 — payment friction is the binding constraint.

Yesterday 10 May 2026

Plans Purchased
1
MoM +0.0% vs 1 (10 Apr)
YoY −50.0% vs 2 (10 May 2025)
Total Revenue
NZ$82.59
MoM +18.2% vs NZ$69.90
YoY −82.9% vs NZ$482.39
Sessions (Home)
5
MoM +66.7% vs 3 (10 Apr)
YoY −28.6% vs 7 (10 May 2025)
Confirmation Rate
20.00%
1 /confirmation page-session / 5 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$82.59
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$82.59

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$82.59

Month-to-Date 1–10 May 2026 (May PTD)

Plans Purchased
2
MoM −66.7% vs 6 (1–10 Apr)
YoY −80.0% vs 10 (1–10 May 2025)
Total Revenue
NZ$507.36
MoM −65.8% vs NZ$1,484.44
YoY −69.2% vs NZ$1,649.98
Sessions (Home)
48
MoM −9.4% vs 53 (1–10 Apr)
YoY −85.3% vs 326 (1–10 May 2025)
Confirmation Rate
6.25%
3 confirmation page-sessions / 48 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$424.78
YourCover International1NZ$82.59
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia1NZ$82.59

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia1NZ$82.59

Financial Year to Date (FY26) 1 Jul 2025 – 10 May 2026

Plans Purchased
130
MoM +4.0% vs 125 (Jul→10 Apr)
YoY +1,081.8% vs 11 (FY25 partial)
Total Revenue
NZ$24,783.92
MoM +8.3% vs NZ$22,875.03
YoY +1,386.0% vs NZ$1,668.26 (FY25)
Sessions (Home)
3,348
MoM +5.3% vs 3,178 (Jul→10 Apr)
YoY +774.2% vs 383 (FY25)
Confirmation Rate
4.51%
151 confirmations
Plans bought
PlanItemsRevenue
YourCover International85NZ$18,131.46
Essentials International40NZ$5,740.13
Domestic4NZ$903.49
Domestic Cancellation1NZ$8.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia63NZ$5,454.39
United Kingdom7NZ$2,978.57
Japan9NZ$2,673.69
Italy2NZ$2,089.64
Thailand4NZ$1,476.65

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia63NZ$5,454.39
Japan9NZ$2,673.69
United Kingdom7NZ$2,978.57
Melbourne7NZ$369.94
New Zealand (Domestic)5NZ$912.34

Trends

Revenue per month — last 24 months (NZD)
FY26 monthly views — Jul 2025 → 30 Apr 2026
Funnel comparison — April vs FYTD
Revenue: Current vs MoM (NZD)
Plans Purchased: Current vs MoM
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; months Jul 24 → Jun 25 are pre-launch (faded grey). All FY26 months Jul 25 → Apr 26 are finalized; May 26 (PTD) shows NZ$507.36 from 2 sales 1–10 May. Sum of Jul 25 → Apr 26 = NZ$24,276.56, plus May PTD NZ$507.36 = NZ$24,783.92 FYTD. Note on YoY. FY25 partial data (Jul 24 – 10 May 25) shows just 11 plans / NZ$1,668 / 383 sessions, so FY26 comparisons appear extreme; these reflect the pre-launch / launch transition and are recorded for completeness. Note on FYTD home sessions: FYTD MoM read returns 3,178, consistent with current FYTD of 3,348 (+5.3% MoM).