Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 31 Aug 2026 AEST · Reporting through 30 Aug 2026 · Currency: NZD

Snapshot

Yesterday

30 Aug 2026

NZ$853.12

2 plans · 63 home sessions

Month-to-Date (August — days 1–30)

1 Aug – 30 Aug 2026 (30 days)

NZ$3,330.87

14 plans · 1,169 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 30 Aug 2026

NZ$5,675.94

26 plans · 1,653 home sessions

What's going well / not going well

Going well

Sales snapped back with the best day of the month: 2 plans / NZ$853.12 on 30 Aug — both premium YourCover International policies (USA NZ$636.73, United Kingdom NZ$216.39) — ending the two-day zero streak; revenue ran +2,296.4% on 30 Jul's NZ$35.60.
August is closing strong: with one day left, MTD revenue NZ$3,330.87 is +50.2% MoM (NZ$2,217.84, 1–30 Jul) and +321.2% YoY (NZ$790.83) — already 42% above July's full-month close of NZ$2,345.07, on 14 plans vs 11 MoM and 8 YoY.
FY27 pulls further ahead of FY26: 26 plans FYTD vs 22 (+18.2%), revenue NZ$5,675.94 vs NZ$3,168.86 (+79.1%) — average order value NZ$218.31 vs NZ$144.04.
The traffic step-change is holding: 1,169 MTD home sessions (+142.5% YoY, +157.5% MoM) and 1,653 FYTD (+95.2% YoY); yesterday's 63 sessions ran +110.0% on 30 Jul 2026 and +425.0% on 30 Aug 2025. FYTD /plan-options sessions are 970 vs 691 over the same FY26 window (+40.4%).

Not going well

Conversion keeps diluting as traffic grows: MTD confirmation rate is 1.20% (14/1,169) vs 1.66% (8/482) a year ago; FYTD sits at 1.57% (26/1,653) vs 2.60% (22/847) over the same FY26 window.
Checkout still isn't scaling with the top of funnel: MTD home sessions are +142.5% YoY, yet /payment is only 28 (vs 20) and /confirmation 18 (vs 9) — the funnel leaks most of the extra visitors before the till.
Yesterday's funnel was unusually shallow despite the sales: only 17 of 63 home sessions (27.0%) reached /plan-options vs the month's 56.4% average — the two purchases converted from a thin quote pool.
Revenue concentration remains: the top three FYTD destinations (England NZ$894.96, New Zealand NZ$884.71, Australia NZ$879.63) hold 46.9% of revenue, and Australia — 11 of the 26 FYTD plans — averages just NZ$79.97 per policy.

Yesterday 30 Aug 2026

Plans Purchased

MoM +100.0% vs 1 (30 Jul)

YoY n/a vs 0 (30 Aug 2025)

Total Revenue

NZ$853.12

MoM +2,296.4% vs NZ$35.60 (30 Jul)

YoY n/a vs NZ$0.00 (30 Aug 2025)

Sessions (Home)

MoM +110.0% vs 30 (30 Jul)

YoY +425.0% vs 12 (30 Aug 2025)

Confirmation Rate

3.17%

2 plans purchased / 63 home sessions

Plans bought

Plan	Items	Revenue
YourCover International	2	NZ$853.12

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
USA	1	NZ$636.73
United Kingdom	1	NZ$216.39

Top destinations · by Items Purchased

Destination	Items	Revenue
USA	1	NZ$636.73
United Kingdom	1	NZ$216.39

Month-to-Date 1 Aug – 30 Aug 2026 (August — days 1–30 of 31)

Plans Purchased

MoM +27.3% vs 11 (1–30 Jul)

YoY +75.0% vs 8 (1–30 Aug 2025)

Total Revenue

NZ$3,330.87

MoM +50.2% vs NZ$2,217.84 (1–30 Jul)

YoY +321.2% vs NZ$790.83 (1–30 Aug 2025)

Sessions (Home)

1,169

MoM +157.5% vs 454 (1–30 Jul)

YoY +142.5% vs 482 (1–30 Aug 2025)

Confirmation Rate

1.20%

14 plans purchased / 1,169 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	6	NZ$1,406.69
YourCover International	4	NZ$1,039.46
Domestic	3	NZ$827.61
Domestic Cancellation	1	NZ$57.11

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
New Zealand (Domestic)	4	NZ$884.71
USA	1	NZ$636.73
Malaysia	1	NZ$479.96
Thailand	1	NZ$354.24
Netherlands	1	NZ$337.43

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
New Zealand (Domestic)	4	NZ$884.71
Australia	3	NZ$120.83
USA	1	NZ$636.73
Malaysia	1	NZ$479.96
Thailand	1	NZ$354.24

Financial Year to Date (FY27) 1 Jul 2026 – 30 Aug 2026 (61 days)

Plans Purchased

MoM +136.4% vs 11 (1–30 Jul, 30-day base)

YoY +18.2% vs 22 (1 Jul–30 Aug 2025)

Total Revenue

NZ$5,675.94

MoM +155.9% vs NZ$2,217.84 (1–30 Jul, 30-day base)

YoY +79.1% vs NZ$3,168.86 (1 Jul–30 Aug 2025)

Sessions (Home)

1,653

MoM +264.1% vs 454 (1–30 Jul, 30-day base)

YoY +95.2% vs 847 (1 Jul–30 Aug 2025)

Confirmation Rate

1.57%

26 plans purchased / 1,653 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	13	NZ$2,324.64
YourCover International	9	NZ$2,466.58
Domestic	3	NZ$827.61
Domestic Cancellation	1	NZ$57.11

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
England	1	NZ$894.96
New Zealand (Domestic)	4	NZ$884.71
Australia	11	NZ$879.63
Thailand	2	NZ$656.64
USA	1	NZ$636.73

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	11	NZ$879.63
New Zealand (Domestic)	4	NZ$884.71
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
England	1	NZ$894.96

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Aug 2025 → Jul 2026 (complete)

Funnel comparison — FY27 FYTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$3,330.87 — August has thirty reported days (1–30 Aug) and fourteen sales across four plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 31 August 2026, reporting through yesterday (30 August 2026). August MTD covers thirty days (1–30 Aug): 14 plans / NZ$3,330.87 / 1,169 home sessions. FY27 FYTD covers 1 Jul – 30 Aug 2026 (61 days): 26 plans / NZ$5,675.94 / 1,653 home sessions. Note on comparisons. Yesterday comparisons use 30 Jul 2026 (MoM: 30 home sessions, 1 plan, NZ$35.60) and 30 Aug 2025 (YoY: 12 home sessions, 0 plans, NZ$0.00) — 30 Aug 2026 delivered 2 plans / NZ$853.12 / 63 home sessions, so the MoM changes are +100.0% (plans) and +2,296.4% (revenue), and with a zero-sale YoY base those changes are undefined and shown as "n/a". FYTD MoM compares against the thirty days 1–30 Jul 2026 (a degenerate 30-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.