Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 9 May 2026 AEST · Reporting through 8 May 2026 · Currency: NZD

Snapshot

Yesterday
8 May 2026
NZ$0.00
0 plans · 3 home sessions
Month to Date (May PTD)
1–8 May 2026
NZ$424.78
1 plan · 36 home sessions
Financial YTD
1 Jul 2025 – 8 May 2026
NZ$24,701.34
129 plans · 3,327 home sessions

What's going well / not going well

Going well

  • FYTD revenue holds at NZ$24.7K: NZ$24,701.34 across 129 plans — revenue +11.9% MoM, plans +5.7% MoM, traffic +4.8% MoM (3,327 vs Jul→8 Apr 3,174).
  • YourCover International still leads: 84 of 129 FYTD plans / NZ$18,049 in revenue (73.1% of total). Essentials International adds 40 plans / NZ$5,740.
  • Yesterday's funnel reached deeper than usual: 3 home sessions, 100% advanced through to /traveller-information (3 of 3 sessions) — intent visible even without conversion.
  • FYTD funnel still working: 150 confirmations across 3,327 home sessions = 4.51% conversion; payment-step conversion at 6.40%.

Not going well

  • Yesterday zero-revenue again: 0 plans / NZ$0 on 3 home sessions — fifth zero-revenue day in May; the funnel didn't reach /payment or /confirmation.
  • MTD plans & revenue down YoY: 1 plan / NZ$424.78 vs 7 plans / NZ$1,141.86 in 1–8 May 2025 (−85.7% plans, −62.8% revenue) on a much harder traffic comp.
  • May traffic falling vs FY25: 36 home sessions in 1–8 May 2026 vs 310 in 1–8 May 2025 (−88.4%) — mirrors the broad FY26 drop in MA NZ paid traffic.
  • MTD softer than Apr: 1 plan / 36 sessions in 1–8 May 2026 vs 3 plans / 41 sessions in 1–8 Apr 2026 (−66.7% plans, −38.4% revenue, −12.2% sessions MoM).

Yesterday 8 May 2026

Plans Purchased
0
MoM n/a vs 1 (8 Apr)
YoY n/a vs 1 (8 May 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$116.32
YoY n/a vs NZ$394.24
Sessions (Home)
3
MoM −25.0% vs 4 (8 Apr)
YoY −78.6% vs 14 (8 May 2025)
Confirmation Rate
0.00%
0 /confirmation page-sessions / 3 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destinations

Top destinations · by Items Purchased

DestinationItemsRevenue
No destinations

Month-to-Date 1–8 May 2026 (May PTD)

Plans Purchased
1
MoM −66.7% vs 3 (1–8 Apr)
YoY −85.7% vs 7 (1–8 May 2025)
Total Revenue
NZ$424.78
MoM −38.4% vs NZ$689.64
YoY −62.8% vs NZ$1,141.86
Sessions (Home)
36
MoM −12.2% vs 41 (1–8 Apr)
YoY −88.4% vs 310 (1–8 May 2025)
Confirmation Rate
5.56%
2 confirmation page-sessions / 36 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$424.78
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$424.78

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$424.78

Financial Year to Date (FY26) 1 Jul 2025 – 8 May 2026

Plans Purchased
129
MoM +5.7% vs 122 (Jul→8 Apr)
YoY +1,512.5% vs 8 (FY25 partial)
Total Revenue
NZ$24,701.34
MoM +11.9% vs NZ$22,080.22
YoY +2,029.2% vs NZ$1,160.14 (FY25)
Sessions (Home)
3,327
MoM +4.8% vs 3,174 (Jul→8 Apr)
YoY +806.5% vs 367 (FY25)
Confirmation Rate
4.51%
150 confirmations
Plans bought
PlanItemsRevenue
YourCover International84NZ$18,048.87
Essentials International40NZ$5,740.13
Domestic4NZ$903.49
Domestic Cancellation1NZ$8.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia62NZ$5,371.80
United Kingdom7NZ$2,978.57
Japan9NZ$2,673.69
Italy2NZ$2,089.64
Thailand4NZ$1,476.65

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia62NZ$5,371.80
Japan9NZ$2,673.69
United Kingdom7NZ$2,978.57
Melbourne7NZ$369.94
New Zealand (Domestic)5NZ$912.34

Trends

Revenue per month — last 24 months (NZD)
FY26 monthly views — Jul 2025 → 30 Apr 2026
Funnel comparison — April vs FYTD
Revenue: Current vs MoM (NZD)
Plans Purchased: Current vs MoM
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; months Jul 24 → Jun 25 are pre-launch (faded grey). All FY26 months Jul 25 → Apr 26 are finalized; May 26 (PTD) shows NZ$424.78 from the single 3 May sale. Sum of Jul 25 → Apr 26 = NZ$24,276.56, plus May PTD NZ$424.78 = NZ$24,701.34 FYTD. Note on YoY. FY25 partial data (Jul 24 – 8 May 25) shows just 8 plans / NZ$1,160 / 367 sessions, so FY26 comparisons appear extreme; these reflect the pre-launch / launch transition and are recorded for completeness. Note on FYTD home sessions: FYTD MoM read returns 3,174, consistent with current FYTD of 3,327 (+4.8% MoM).