Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 13 Sep 2026 AEST · Reporting through 12 Sep 2026 · Currency: NZD

Snapshot

Yesterday
12 Sep 2026
NZ$54.52
1 plan · 74 home sessions
Month-to-Date (September — day 12)
1 Sep – 12 Sep 2026 (12 days)
NZ$5,416.31
19 plans · 1,629 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 12 Sep 2026
NZ$11,092.25
45 plans · 3,385 home sessions

What's going well / not going well

Going well

  • The zero-sale streak broke: 12 Sep recorded 1 plan / NZ$54.52 after blanks on 10 and 11 Sep, and the funnel ran end-to-end again (74 → 6 → 2 → 1 → 1). The matching day a year ago, 12 Sep 2025, sold nothing at all off 4 home sessions.
  • Twelve days of September have already beaten all of August: 19 plans / NZ$5,416.31 vs 14 plans / NZ$3,330.87 for the whole of August 2026 (+62.6% revenue), and vs 5 plans / NZ$1,125.87 over 1–12 Sep 2025 (+280.0% plans, +381.1% revenue YoY). Average order value MTD is NZ$285.07.
  • FY27 is running at more than double FY26: NZ$11,092.25 vs NZ$4,912.64 across the same window (+125.8%) on 45 vs 28 plans (+60.7%), with average order value NZ$246.49 vs NZ$175.45. Essentials International leads at 20 plans / NZ$6,164.01 — 55.6% of FYTD revenue.
  • Traffic keeps compounding at every depth: 1,629 home sessions MTD (+364.1% MoM vs 351, +1,316.5% YoY vs 115); 3,385 FYTD (+248.9% vs 970 in the FY26 window). Deeper steps are up too — /plan-options 1,573 vs 782 (+101.2%), /traveller-information 242 vs 133 (+82.0%), /payment 81 vs 46 (+76.1%).

Not going well

  • Yesterday's one sale was a small one: NZ$54.52 — a single Australia YourCover International policy — against NZ$337.43 from the one plan sold on 12 Aug 2026 (−83.8% MoM). September is averaging 1.6 plans and NZ$451.36 a day, so 12 Sep delivered about a twelfth of a normal day's revenue.
  • The funnel is still leaking at step two: 74 → 6 → 2 → 1 → 1. Only 8.1% of home sessions reached /plan-options, against 35.0% for the month as a whole. Looker's period-on-period column had / at −15.9% and /plan-options at −62.5%.
  • Conversion is still around a quarter of last year: MTD 1.17% (19/1,629) vs 4.35% (5/115) over 1–12 Sep 2025; FYTD 1.33% (45/3,385) vs 2.89% (28/970) in the FY26 window — on 3.5× the traffic.
  • Top-of-funnel progression is weak and revenue is concentrated: only 46.5% of FYTD home sessions reach /plan-options (1,573/3,385) vs 80.6% in the same FY26 window (782/970), and /payment is just 30 of 1,629 MTD home sessions (1.8%). Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 57.4% of MTD revenue on 4 of 19 plans, while Australia (6 of 19 MTD plans, 17 of 45 FYTD) averages just NZ$74.66 / NZ$78.09 per policy.

Yesterday 12 Sep 2026

Plans Purchased
1
MoM 0.0% vs 1 (12 Aug)
YoY n/m vs 0 (12 Sep 2025)
Total Revenue
NZ$54.52
MoM −83.8% vs NZ$337.43 (12 Aug)
YoY n/m vs NZ$0.00 (12 Sep 2025)
Sessions (Home)
74
MoM +196.0% vs 25 (12 Aug)
YoY +1,750.0% vs 4 (12 Sep 2025)
Confirmation Rate
1.35%
1 plan purchased / 74 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$54.52
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$54.52

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$54.52

Month-to-Date 1 Sep – 12 Sep 2026 (September — day 12)

Plans Purchased
19
MoM +850.0% vs 2 (1–12 Aug)
YoY +280.0% vs 5 (1–12 Sep 2025)
Total Revenue
NZ$5,416.31
MoM +1,276.4% vs NZ$393.49 (1–12 Aug)
YoY +381.1% vs NZ$1,125.87 (1–12 Sep 2025)
Sessions (Home)
1,629
MoM +364.1% vs 351 (1–12 Aug)
YoY +1,316.5% vs 115 (1–12 Sep 2025)
Confirmation Rate
1.17%
19 plans purchased / 1,629 home sessions
Plans bought
PlanItemsRevenue
Essentials International7NZ$3,839.37
YourCover International10NZ$1,415.42
Domestic1NZ$145.78
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Australia6NZ$447.93

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$447.93
New Zealand (Domestic)2NZ$161.52
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34

Financial Year to Date (FY27) 1 Jul 2026 – 12 Sep 2026 (74 days)

Plans Purchased
45
MoM +221.4% vs 14 (1 Jul–12 Aug, 43-day base)
YoY +60.7% vs 28 (1 Jul–12 Sep 2025)
Total Revenue
NZ$11,092.25
MoM +305.1% vs NZ$2,738.56 (1 Jul–12 Aug, 43-day base)
YoY +125.8% vs NZ$4,912.64 (1 Jul–12 Sep 2025)
Sessions (Home)
3,385
MoM +305.9% vs 834 (1 Jul–12 Aug, 43-day base)
YoY +248.9% vs 970 (1 Jul–12 Sep 2025)
Confirmation Rate
1.33%
45 plans purchased / 3,385 home sessions
Plans bought
PlanItemsRevenue
Essentials International20NZ$6,164.01
YourCover International19NZ$3,882.00
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia17NZ$1,327.56
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia17NZ$1,327.56
New Zealand (Domestic)6NZ$1,046.24
Thailand2NZ$656.64
Malaysia2NZ$607.19
Japan2NZ$592.95

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$5,416.31 from the month's first twelve reported days (1–12 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 13 September 2026, reporting through yesterday (12 September 2026). September MTD covers twelve days: 19 plans / NZ$5,416.31 / 1,629 home sessions. FY27 FYTD covers 1 Jul – 12 Sep 2026 (74 days): 45 plans / NZ$11,092.25 / 3,385 home sessions. Note on comparisons. Yesterday comparisons use 12 Aug 2026 (MoM: 25 home sessions, 1 plan, NZ$337.43) and 12 Sep 2025 (YoY: 4 home sessions, 0 plans, NZ$0.00). Because the year-ago day sold nothing, the YoY plan and revenue changes are shown as n/m (not meaningful) rather than as a percentage. MTD MoM compares against 1–12 Aug 2026 (351 home sessions, 2 plans, NZ$393.49), a near-zero-sale window, which is why the MTD MoM percentages are extreme. FYTD MoM compares against the forty-three days 1 Jul–12 Aug 2026 (a degenerate 43-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.