Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 14 Sep 2026 AEST · Reporting through 13 Sep 2026 · Currency: NZD

Snapshot

Yesterday
13 Sep 2026
NZ$376.12
1 plan · 65 home sessions
Month-to-Date (September — day 13)
1 Sep – 13 Sep 2026 (13 days)
NZ$5,792.43
20 plans · 1,695 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 13 Sep 2026
NZ$11,468.37
46 plans · 3,454 home sessions

What's going well / not going well

Going well

  • Yesterday was a high-value sale, not just a sale: one Essentials International policy to the United Kingdom at NZ$376.12 — 3.9× the NZ$97.60 taken on the same day a year ago and +6.2% on 13 Aug 2026 (NZ$354.24). The funnel ran clean end-to-end: 65 → 21 → 5 → 2 → 2.
  • Thirteen days of September have already outrun all of August: 20 plans / NZ$5,792.43 vs 14 plans / NZ$3,330.87 for the whole of August 2026 (+42.9% plans, +73.9% revenue), and vs 6 plans / NZ$1,223.47 over 1–13 Sep 2025 (+233.3% plans, +373.4% revenue YoY). MTD average order value is NZ$289.62.
  • FY27 is tracking at more than double FY26: NZ$11,468.37 vs NZ$5,010.25 across the same window (+128.9%) on 46 vs 29 plans (+58.6%), with average order value NZ$249.31 vs NZ$172.77. Essentials International leads at 21 plans / NZ$6,540.13 — 57.0% of FYTD revenue.
  • Traffic is compounding at every depth: 1,695 home sessions MTD (+322.7% MoM vs 401, +1,312.5% YoY vs 120); 3,454 FYTD (+254.3% vs 975 in the FY26 window). Deeper steps are up too — /plan-options 1,595 vs 787 (+102.7%), /traveller-information 247 vs 134 (+84.3%), /payment 83 vs 47 (+76.6%).

Not going well

  • Yesterday still sat below the September run rate: NZ$376.12 against a month-to-date daily average of NZ$445.57 and 1.54 plans a day, on a single policy. Looker's period-on-period column had home sessions at −12.2% versus the prior day.
  • Conversion is around a quarter of last year: MTD 1.18% (20/1,695) vs 5.00% (6/120) over 1–13 Sep 2025; FYTD 1.33% (46/3,454) vs 2.97% (29/975) in the FY26 window — on 3.5× the traffic.
  • Top-of-funnel progression keeps thinning: only 46.2% of FYTD home sessions reach /plan-options (1,595/3,454) vs 80.7% in the same FY26 window (787/975), and /payment is just 32 of 1,695 MTD home sessions (1.9%).
  • Revenue is highly concentrated: Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 53.7% of MTD revenue on 4 of 20 plans, while Australia — 6 of 20 MTD plans and 17 of 46 FYTD — averages just NZ$74.66 / NZ$78.09 per policy.

Yesterday 13 Sep 2026

Plans Purchased
1
MoM 0.0% vs 1 (13 Aug)
YoY 0.0% vs 1 (13 Sep 2025)
Total Revenue
NZ$376.12
MoM +6.2% vs NZ$354.24 (13 Aug)
YoY +285.4% vs NZ$97.60 (13 Sep 2025)
Sessions (Home)
65
MoM +32.7% vs 49 (13 Aug)
YoY +1,200.0% vs 5 (13 Sep 2025)
Confirmation Rate
1.54%
1 plan purchased / 65 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$376.12
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
United Kingdom1NZ$376.12

Top destinations · by Items Purchased

DestinationItemsRevenue
United Kingdom1NZ$376.12

Month-to-Date 1 Sep – 13 Sep 2026 (September — day 13)

Plans Purchased
20
MoM +566.7% vs 3 (1–13 Aug)
YoY +233.3% vs 6 (1–13 Sep 2025)
Total Revenue
NZ$5,792.43
MoM +674.7% vs NZ$747.74 (1–13 Aug)
YoY +373.4% vs NZ$1,223.47 (1–13 Sep 2025)
Sessions (Home)
1,695
MoM +322.7% vs 401 (1–13 Aug)
YoY +1,312.5% vs 120 (1–13 Sep 2025)
Confirmation Rate
1.18%
20 plans purchased / 1,695 home sessions
Plans bought
PlanItemsRevenue
Essentials International8NZ$4,215.49
YourCover International10NZ$1,415.42
Domestic1NZ$145.78
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Australia6NZ$447.93

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia6NZ$447.93
New Zealand (Domestic)2NZ$161.52
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34

Financial Year to Date (FY27) 1 Jul 2026 – 13 Sep 2026 (75 days)

Plans Purchased
46
MoM +206.7% vs 15 (1 Jul–13 Aug, 44-day base)
YoY +58.6% vs 29 (1 Jul–13 Sep 2025)
Total Revenue
NZ$11,468.37
MoM +270.8% vs NZ$3,092.80 (1 Jul–13 Aug, 44-day base)
YoY +128.9% vs NZ$5,010.25 (1 Jul–13 Sep 2025)
Sessions (Home)
3,454
MoM +291.2% vs 883 (1 Jul–13 Aug, 44-day base)
YoY +254.3% vs 975 (1 Jul–13 Sep 2025)
Confirmation Rate
1.33%
46 plans purchased / 3,454 home sessions
Plans bought
PlanItemsRevenue
Essentials International21NZ$6,540.13
YourCover International19NZ$3,882.00
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia17NZ$1,327.56
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia17NZ$1,327.56
New Zealand (Domestic)6NZ$1,046.24
Thailand2NZ$656.64
Malaysia2NZ$607.19
Japan2NZ$592.95

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$5,792.43 from the month's first thirteen reported days (1–13 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 14 September 2026, reporting through yesterday (13 September 2026). September MTD covers thirteen days: 20 plans / NZ$5,792.43 / 1,695 home sessions. FY27 FYTD covers 1 Jul – 13 Sep 2026 (75 days): 46 plans / NZ$11,468.37 / 3,454 home sessions. Note on comparisons. Yesterday comparisons use 13 Aug 2026 (MoM: 49 home sessions, 1 plan, NZ$354.24) and 13 Sep 2025 (YoY: 5 home sessions, 1 plan, NZ$97.60). MTD MoM compares against 1–13 Aug 2026 (401 home sessions, 3 plans, NZ$747.74), a near-zero-sale window, which is why the MTD MoM percentages are extreme. FYTD MoM compares against the forty-four days 1 Jul–13 Aug 2026 (a degenerate 44-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.