Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 4 Oct 2026 AEST · Reporting through 3 Oct 2026 · Currency: NZD

Snapshot

Yesterday
3 Oct 2026
NZ$0.00
0 plans · 67 home sessions
Month-to-Date (October — day 3)
1 Oct – 3 Oct 2026 (3 days)
NZ$163.77
1 plan · 182 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 3 Oct 2026
NZ$13,862.15
53 plans · 5,059 home sessions

What's going well / not going well

Going well

  • FY27 is running at 2.24× FY26 revenue: NZ$13,862.15 vs NZ$6,183.77 for 1 Jul–3 Oct (+124.2%) on 53 vs 37 plans (+43.2%), with average order value NZ$261.55 vs NZ$167.13. Essentials International leads at 25 plans / NZ$7,346.30.
  • Traffic is up sharply on every longer window: FYTD home sessions are 5,059 vs 1,191 a year ago (+324.8% YoY) and vs 2,234 for 1 Jul–3 Sep 2026 (+126.5%). October to date has 182 home sessions vs 14 for 1–3 Oct 2025 (13×).
  • Daily home traffic ticked up: 67 home sessions on 3 Oct, up from 51 on 2 Oct (+31.4% period-on-period in Looker) and vs 3 on 3 Oct 2025.
  • September remains the biggest revenue month on record: NZ$8,022.44 from 26 plans, ahead of every other month in the 24-month series (previous best Dec 25 at NZ$4,723.34).

Not going well

  • No sales yesterday: 3 October recorded 0 plans / NZ$0.00 from 67 home sessions. The funnel stalled early: 14 sessions reached /plan-options (20.9%), 2 reached /traveller-information and none reached payment. The MoM day (3 Sep 2026) also had no sales, so plan and revenue deltas are n/a.
  • October is well behind September: MTD is 1 plan / NZ$163.77 vs 4 plans / NZ$762.36 for 1–3 Sep (−75.0% plans, −78.5% revenue), on 182 home sessions vs 507 (−64.1%).
  • Conversion is well behind last year despite the traffic growth: FYTD confirmation rate is 1.05% (53/5,059) vs 3.11% (37/1,191) for 1 Jul–3 Oct 2025.
  • Top of the funnel is still thin: only 40.2% of FYTD home sessions reach /plan-options (2,035/5,059) vs 81.4% in the same FY26 window (970/1,191). October so far is lower again at 28.6% (52/182).

Yesterday 3 Oct 2026

Plans Purchased
0
MoM n/a vs 0 (3 Sep 2026)
YoY n/a vs 0 (3 Oct 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (3 Sep 2026)
YoY n/a vs NZ$0.00 (3 Oct 2025)
Sessions (Home)
67
MoM −68.1% vs 210 (3 Sep 2026)
YoY +2,133.3% vs 3 (3 Oct 2025)
Confirmation Rate
0.00%
0 plans purchased / 67 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 3 Oct 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destinations — zero sales

Top destinations · by Items Purchased

DestinationItemsRevenue
No destinations — zero sales

Month-to-Date 1 Oct – 3 Oct 2026 (October — day 3 of 31)

Plans Purchased
1
MoM −75.0% vs 4 (1–3 Sep 2026)
YoY n/a vs 0 (1–3 Oct 2025)
Total Revenue
NZ$163.77
MoM −78.5% vs NZ$762.36 (1–3 Sep 2026)
YoY n/a vs NZ$0.00 (1–3 Oct 2025)
Sessions (Home)
182
MoM −64.1% vs 507 (1–3 Sep 2026)
YoY +1,200.0% vs 14 (1–3 Oct 2025)
Confirmation Rate
0.55%
1 plan purchased / 182 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$163.77
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$163.77

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$163.77

Financial Year to Date (FY27) 1 Jul 2026 – 3 Oct 2026 (95 days)

Plans Purchased
53
MoM +76.7% vs 30 (1 Jul–3 Sep, 65-day base)
YoY +43.2% vs 37 (1 Jul–3 Oct 2025)
Total Revenue
NZ$13,862.15
MoM +115.3% vs NZ$6,438.29 (1 Jul–3 Sep, 65-day base)
YoY +124.2% vs NZ$6,183.77 (1 Jul–3 Oct 2025)
Sessions (Home)
5,059
MoM +126.5% vs 2,234 (1 Jul–3 Sep, 65-day base)
YoY +324.8% vs 1,191 (1 Jul–3 Oct 2025)
Confirmation Rate
1.05%
53 plans purchased / 5,059 home sessions
Plans bought
PlanItemsRevenue
Essentials International25NZ$7,346.30
YourCover International22NZ$5,469.61
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
United Kingdom4NZ$2,016.35
Australia20NZ$1,663.26
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia20NZ$1,663.26
New Zealand (Domestic)6NZ$1,046.24
United Kingdom4NZ$2,016.35
Vietnam3NZ$406.69
Thailand2NZ$656.64

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Oct 2025 → Sep 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Nov 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has three closed months: July 2026 at NZ$2,345.07 (12 plans), August 2026 at NZ$3,330.87 (14 plans) and September 2026 at NZ$8,022.44 (26 plans) — the largest month anywhere in the series. The final bar, Oct 26 (PTD), shows NZ$163.77 from the single plan sold on 2 October; it fills in as October sales arrive. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker. Note on the reporting window. Today is 4 October 2026, reporting through yesterday (3 October 2026). Month-to-Date covers 1–3 Oct: 1 plan / NZ$163.77 / 182 home sessions. FY27 FYTD covers 1 Jul – 3 Oct 2026 (95 days): 53 plans / NZ$13,862.15 / 5,059 home sessions. Note on comparisons. Yesterday compares 3 Sep 2026 (MoM: 210 home sessions, 0 plans, NZ$0.00) and 3 Oct 2025 (YoY: 3 home sessions, 0 plans, NZ$0.00 — plan and revenue deltas n/a, zero base). MTD compares 1–3 Sep 2026 (507 home sessions, 4 plans, NZ$762.36) and 1–3 Oct 2025 (14 home sessions, 0 plans, NZ$0.00). FYTD MoM compares 1 Jul–3 Sep 2026 (65-day base: 2,234 home sessions, 30 plans, NZ$6,438.29) and FYTD YoY compares 1 Jul–3 Oct 2025 (1,191 home sessions, 37 plans, NZ$6,183.77).