Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 10 Sep 2026 AEST · Reporting through 9 Sep 2026 · Currency: NZD

Snapshot

Yesterday
9 Sep 2026
NZ$201.38
1 plan · 90 home sessions
Month-to-Date (September — day 9)
1 Sep – 9 Sep 2026 (9 days)
NZ$5,361.79
18 plans · 1,400 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 9 Sep 2026
NZ$11,037.72
44 plans · 3,168 home sessions

What's going well / not going well

Going well

  • Nine days of September have already beaten all of August: 18 plans / NZ$5,361.79 vs 14 plans / NZ$3,330.87 for the entire month of August 2026 (+61.0% revenue), and vs 4 plans / NZ$1,090.34 over 1–9 Sep 2025 (+350.0% plans, +391.8% revenue YoY). Average order value MTD is NZ$297.88.
  • FY27 is running at more than double FY26: NZ$11,037.72 vs NZ$4,877.12 across the same window (+126.3%) on 44 vs 27 plans (+63.0%), with average order value NZ$250.86 vs NZ$180.63. Essentials International leads at 20 plans / NZ$6,164.01 — 55.8% of FYTD revenue.
  • Traffic keeps compounding at every depth: 90 home sessions yesterday (+181.3% vs 32 on 9 Aug, +291.3% vs 23 on 9 Sep 2025); 1,400 MTD (+471.4% MoM vs 245, +1,405.4% YoY vs 93); 3,168 FYTD (+234.5% vs 947 in the FY26 window). Deeper steps are up too — /plan-options 1,522 vs 764 (+99.2%), /traveller-information 238 vs 129 (+84.5%), /payment 80 vs 44 (+81.8%).
  • Yesterday's one sale was a high-ticket policy: an Essentials International plan to Hungary at NZ$201.38, against zero sales on 9 Aug 2026 — so the MoM plan and revenue comparisons are undefined rather than negative. September is still averaging 2.0 plans and NZ$595.75 a day.

Not going well

  • Yesterday was a clear step down from the month's pace: NZ$201.38 is 3.8% of September revenue on day 9, against a NZ$595.75 daily average; 90 home sessions vs a 156/day MTD average; one plan vs 2.0/day. Looker's period-on-period columns were negative at every funnel step (/ −18.9%, /plan-options −38.7%, /traveller-information −50.0%, /payment −66.7%, /confirmation −50.0%).
  • Yesterday also went backwards year-on-year on revenue: NZ$201.38 vs NZ$260.84 on 9 Sep 2025 (−22.8%) off the same single plan — despite 3.9× the home sessions (90 vs 23). More traffic is not yet buying a bigger day.
  • Conversion is still about a third of last year: MTD 1.29% (18/1,400) vs 4.30% (4/93) over 1–9 Sep 2025; FYTD 1.39% (44/3,168) vs 2.85% (27/947) in the FY26 window — on 3.3× the traffic.
  • Top-of-funnel progression is weak and revenue is concentrated: only 37.1% of MTD home sessions reach /plan-options (519/1,400) vs 80.7% in the same FY26 window (764/947), and /payment is just 29 of 1,400 MTD home sessions (2.1%). Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 58.0% of MTD revenue on 4 of 18 plans, while Australia (5 of 18 MTD plans, 16 of 44 FYTD) averages just NZ$78.68 / NZ$79.57 per policy.

Yesterday 9 Sep 2026

Plans Purchased
1
MoM n/a vs 0 (9 Aug)
YoY 0.0% vs 1 (9 Sep 2025)
Total Revenue
NZ$201.38
MoM n/a vs NZ$0.00 (9 Aug)
YoY −22.8% vs NZ$260.84 (9 Sep 2025)
Sessions (Home)
90
MoM +181.3% vs 32 (9 Aug)
YoY +291.3% vs 23 (9 Sep 2025)
Confirmation Rate
1.11%
1 plan purchased / 90 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$201.38
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Hungary1NZ$201.38

Top destinations · by Items Purchased

DestinationItemsRevenue
Hungary1NZ$201.38

Month-to-Date 1 Sep – 9 Sep 2026 (September — day 9)

Plans Purchased
18
MoM n/a vs 0 (1–9 Aug)
YoY +350.0% vs 4 (1–9 Sep 2025)
Total Revenue
NZ$5,361.79
MoM n/a vs NZ$0.00 (1–9 Aug)
YoY +391.8% vs NZ$1,090.34 (1–9 Sep 2025)
Sessions (Home)
1,400
MoM +471.4% vs 245 (1–9 Aug)
YoY +1,405.4% vs 93 (1–9 Sep 2025)
Confirmation Rate
1.29%
18 plans purchased / 1,400 home sessions
Plans bought
PlanItemsRevenue
Essentials International7NZ$3,839.37
YourCover International9NZ$1,360.90
Domestic1NZ$145.78
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Mexico1NZ$435.40

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$393.41
New Zealand (Domestic)2NZ$161.52
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34

Financial Year to Date (FY27) 1 Jul 2026 – 9 Sep 2026 (71 days)

Plans Purchased
44
MoM +266.7% vs 12 (1 Jul–9 Aug, 40-day base)
YoY +63.0% vs 27 (1 Jul–9 Sep 2025)
Total Revenue
NZ$11,037.72
MoM +370.7% vs NZ$2,345.07 (1 Jul–9 Aug, 40-day base)
YoY +126.3% vs NZ$4,877.12 (1 Jul–9 Sep 2025)
Sessions (Home)
3,168
MoM +334.6% vs 729 (1 Jul–9 Aug, 40-day base)
YoY +234.5% vs 947 (1 Jul–9 Sep 2025)
Confirmation Rate
1.39%
44 plans purchased / 3,168 home sessions
Plans bought
PlanItemsRevenue
Essentials International20NZ$6,164.01
YourCover International18NZ$3,827.48
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia16NZ$1,273.04
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia16NZ$1,273.04
New Zealand (Domestic)6NZ$1,046.24
Thailand2NZ$656.64
Malaysia2NZ$607.19
Japan2NZ$592.95

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$5,361.79 from the month's first nine reported days (1–9 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 10 September 2026, reporting through yesterday (9 September 2026). September MTD covers nine days: 18 plans / NZ$5,361.79 / 1,400 home sessions. FY27 FYTD covers 1 Jul – 9 Sep 2026 (71 days): 44 plans / NZ$11,037.72 / 3,168 home sessions. Note on comparisons. Yesterday comparisons use 9 Aug 2026 (MoM: a Sunday with 32 home sessions, 0 plans, NZ$0.00) and 9 Sep 2025 (YoY: 23 home sessions, 1 plan, NZ$260.84). Because the MoM comparison day was a zero-sale day, plan and revenue MoM changes are undefined (shown as n/a); home sessions ran +181.3% MoM and +291.3% YoY. MTD MoM (1–9 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the forty days 1 Jul–9 Aug 2026 (a degenerate 40-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.