Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 25 Aug 2026 AEST · Reporting through 24 Aug 2026 · Currency: NZD

Snapshot

Yesterday
24 Aug 2026
NZ$33.59
1 plan · 60 home sessions
Month-to-Date (August — days 1–24)
1 Aug – 24 Aug 2026 (24 days)
NZ$1,227.17
7 plans · 834 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 24 Aug 2026
NZ$3,572.24
19 plans · 1,318 home sessions

What's going well / not going well

Going well

  • The blank day is broken: after 23 Aug produced nothing at all, 24 Aug converted 1 Essentials International plan for NZ$33.59 — and revenue on the day was +105.3% against the NZ$16.36 booked on 24 Jul.
  • FY27 revenue is still ahead year-on-year: NZ$3,572.24 FYTD vs NZ$3,168.86 over the same FY26 window (+12.7%), delivered on 19 plans against 22. The growth is price, not volume.
  • August is pacing well ahead of last year: NZ$1,227.17 across the first twenty-four days is +55.2% on NZ$790.83 in the same window of August 2025, off one fewer sale.
  • Top-of-funnel traffic keeps compounding: 1,318 FYTD home sessions is +77.4% YoY, and August's 834 is +177.1% on the 301 recorded over 1–24 Jul.

Not going well

  • Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.44% (19/1,318) vs 3.90% (29/743) over the same FY26 window; August MTD is running at just 0.84%.
  • Yesterday's funnel narrowed sharply at the top: 60 home sessions → 39 /plan-options → only 4 /traveller-information → 1 /payment → 1 /confirmation. Just 6.7% of visitors got as far as entering traveller details.
  • Checkout is going backwards while traffic climbs: MTD home sessions are +177.1% MoM, yet /payment sits at 18 (−14.3% period-on-period) and /confirmation at 11 (−15.4%).
  • Volume is down on every axis: 19 plans FYTD vs 22 (−13.6%), and 7 MTD against 8 both a month ago and a year ago (−12.5% on each).

Yesterday 24 Aug 2026

Plans Purchased
1
MoM 0.0% vs 1 (24 Jul)
YoY −50.0% vs 2 (24 Aug 2025)
Total Revenue
NZ$33.59
MoM +105.3% vs NZ$16.36 (24 Jul)
YoY −36.7% vs NZ$53.04 (24 Aug 2025)
Sessions (Home)
60
MoM +172.7% vs 22 (24 Jul)
YoY −7.7% vs 65 (24 Aug 2025)
Confirmation Rate
1.67%
1 plan purchased / 60 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$33.59
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$33.59

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$33.59

Month-to-Date 1 Aug – 24 Aug 2026 (August — days 1–24 of 31)

Plans Purchased
7
MoM −12.5% vs 8 (1–24 Jul)
YoY −12.5% vs 8 (1–24 Aug 2025)
Total Revenue
NZ$1,227.17
MoM +24.6% vs NZ$984.88 (1–24 Jul)
YoY +55.2% vs NZ$790.83 (1–24 Aug 2025)
Sessions (Home)
834
MoM +177.1% vs 301 (1–24 Jul)
YoY +120.1% vs 379 (1–24 Aug 2025)
Confirmation Rate
0.84%
7 plans purchased / 834 home sessions
Plans bought
PlanItemsRevenue
Essentials International5NZ$926.73
YourCover International1NZ$155.16
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16
Vietnam1NZ$145.41
New Zealand (Domestic)1NZ$145.28

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$89.65
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16
Vietnam1NZ$145.41

Financial Year to Date (FY27) 1 Jul 2026 – 24 Aug 2026 (55 days)

Plans Purchased
19
MoM +137.5% vs 8 (1–24 Jul, 24-day base)
YoY −13.6% vs 22 (1 Jul–24 Aug 2025)
Total Revenue
NZ$3,572.24
MoM +262.7% vs NZ$984.88 (1–24 Jul, 24-day base)
YoY +12.7% vs NZ$3,168.86 (1 Jul–24 Aug 2025)
Sessions (Home)
1,318
MoM +337.9% vs 301 (1–24 Jul, 24-day base)
YoY +77.4% vs 743 (1 Jul–24 Aug 2025)
Confirmation Rate
1.44%
19 plans purchased / 1,318 home sessions
Plans bought
PlanItemsRevenue
Essentials International12NZ$1,844.68
YourCover International6NZ$1,582.28
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia10NZ$848.44
Thailand2NZ$656.64
Netherlands1NZ$337.43
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia10NZ$848.44
Thailand2NZ$656.64
England1NZ$894.96
Netherlands1NZ$337.43
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$1,227.17 — August has twenty-four reported days (1–24 Aug) and seven sales across three plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 25 August 2026, reporting through yesterday (24 August 2026). August MTD covers twenty-four days (1–24 Aug): 7 plans / NZ$1,227.17 / 834 home sessions. FY27 FYTD covers 1 Jul – 24 Aug 2026 (55 days): 19 plans / NZ$3,572.24 / 1,318 home sessions. Note on comparisons. Yesterday comparisons use 24 Jul 2026 (MoM: 22 home sessions, 1 plan, NZ$16.36) and 24 Aug 2025 (YoY: 65 home sessions, 2 plans, NZ$53.04). 24 Aug 2026 ran +172.7% MoM on home sessions but −7.7% YoY, converting a single Essentials International plan to Australia. FYTD MoM compares against the twenty-four days 1–24 Jul 2026 (a degenerate 24-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.