Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 31 Jul 2026 AEST · Reporting through 30 Jul 2026 · Currency: NZD

Snapshot

Yesterday
30 Jul 2026
NZ$35.60
1 plan · 30 home sessions
Month (July — in progress)
1–30 Jul 2026 (30 days)
NZ$2,217.84
11 plans · 454 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 30 Jul 2026
NZ$2,217.84
11 plans · 454 home sessions

What's going well / not going well

Going well

  • MTD revenue up +25.4% YoY: NZ$2,217.84 vs NZ$1,768.44 across 1–30 Jul 2025, and plans are ahead of full June (11 vs 10, +10.0%) with a day of July still to come.
  • Traffic the strongest of the three windows: 454 MTD home sessions vs 241 in June (+88.4%) and 351 last July (+29.3%); yesterday's 30 home sessions beat both comparison days (24, +25.0%; 12, +150.0%).
  • Sales streak intact: a plan has sold on each of the last two days (29 and 30 Jul) after several zero-sale days earlier in the month.
  • Mid-funnel engagement holding: 64.1% of MTD home sessions reach /plan-options (291/454), ahead of June's 63.5% share (153/241).

Not going well

  • Yesterday was the smallest sale of the month: 1 plan / NZ$35.60 (Essentials International, Australia) — revenue −73.3% vs 30 Jun (NZ$133.21) and −95.2% vs 30 Jul 2025 (NZ$736.97, 2 plans).
  • Conversion well below both comparisons: MTD confirmation rate 2.42% (11/454) vs 4.15% in June (10/241) and 3.70% last July (13/351) — traffic is up strongly but conversion has nearly halved.
  • Plans down YoY: 11 vs 13 (−15.4%); the revenue growth is carried by value-per-plan (NZ$201.62 vs NZ$136.03 last year).
  • July still trails full June on revenue: NZ$2,217.84 vs NZ$2,314.26 (−4.2%) with one day left in the month.

Yesterday 30 Jul 2026

Plans Purchased
1
MoM 0.0% vs 1 (30 Jun)
YoY −50.0% vs 2 (30 Jul 2025)
Total Revenue
NZ$35.60
MoM −73.3% vs NZ$133.21 (30 Jun)
YoY −95.2% vs NZ$736.97 (30 Jul 2025)
Sessions (Home)
30
MoM +25.0% vs 24 (30 Jun)
YoY +150.0% vs 12 (30 Jul 2025)
Confirmation Rate
3.33%
1 confirmation / 30 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$35.60
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$35.60

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$35.60

Month-to-Date 1–30 Jul 2026 (July — in progress, 30 days)

Plans Purchased
11
MoM +10.0% vs 10 (1–30 Jun)
YoY −15.4% vs 13 (1–30 Jul 2025)
Total Revenue
NZ$2,217.84
MoM −4.2% vs NZ$2,314.26 (1–30 Jun)
YoY +25.4% vs NZ$1,768.44 (1–30 Jul 2025)
Sessions (Home)
454
MoM +88.4% vs 241 (1–30 Jun)
YoY +29.3% vs 351 (1–30 Jul 2025)
Confirmation Rate
2.42%
11 confirmations / 454 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International6NZ$790.72
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 30 Jul 2026 (in progress, 30 days)

Plans Purchased
11
MoM n/a FY start 1 Jul
YoY −15.4% vs 13 (1–30 Jul 2025)
Total Revenue
NZ$2,217.84
MoM n/a FY start 1 Jul
YoY +25.4% vs NZ$1,768.44 (1–30 Jul 2025)
Sessions (Home)
454
MoM n/a FY start 1 Jul
YoY +29.3% vs 351 (1–30 Jul 2025)
Confirmation Rate
2.42%
11 confirmations / 454 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International6NZ$790.72
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia8NZ$758.80
Thailand1NZ$302.39
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia8NZ$758.80
England1NZ$894.96
Thailand1NZ$302.39
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$2,217.84 so far (30 days into FY27). Note on the reporting window. Today is 31 July 2026 — the final day of July. Reporting through yesterday (30 July 2026), July MTD and FY27 FYTD both cover the same 1–30 July window (30 days): 11 plans / NZ$2,217.84 / 454 home sessions. Figures will diverge once August begins. Note on comparisons. Yesterday comparisons use 30 Jun 2026 (MoM, 24 home sessions, 1 plan / NZ$133.21) and 30 Jul 2025 (YoY, 12 home sessions, 2 plans / NZ$736.97); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.