Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 9 Sep 2026 AEST · Reporting through 8 Sep 2026 · Currency: NZD

Snapshot

Yesterday
8 Sep 2026
NZ$477.04
2 plans · 111 home sessions
Month-to-Date (September — day 8)
1 Sep – 8 Sep 2026 (8 days)
NZ$5,160.40
17 plans · 1,311 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 8 Sep 2026
NZ$10,836.34
43 plans · 3,076 home sessions

What's going well / not going well

Going well

  • September has already outrun the whole of August: 17 plans / NZ$5,160.40 in eight days vs 14 plans / NZ$3,330.87 for the entire month of August 2026 (+54.9% revenue), and vs 3 plans / NZ$829.51 over 1–8 Sep 2025 (+466.7% plans, +522.1% revenue YoY). Average order value MTD is NZ$303.55.
  • FY27 is running at more than double FY26: NZ$10,836.34 vs NZ$4,616.28 across the same window (+134.7%) on 43 vs 26 plans (+65.4%), with average order value NZ$252.01 vs NZ$177.55. Essentials International leads at 19 plans / NZ$5,962.62 — 55.0% of FYTD revenue.
  • Traffic keeps compounding at every depth: 111 home sessions yesterday (+296.4% vs 28 on 8 Aug, +1,750.0% vs 6 on 8 Sep 2025); 1,311 MTD (+515.5% MoM vs 213, +1,772.9% YoY vs 70); 3,076 FYTD (+232.9% vs 924 in the FY26 window). Deeper steps are up too — /plan-options 1,503 vs 745 (+101.7%), /traveller-information 236 vs 124 (+90.3%), /payment 79 vs 42 (+88.1%).
  • Yesterday still banked two sales on a quiet Tuesday: NZ$477.04 from a Japan YourCover International policy (NZ$331.26) and a New Zealand domestic policy (NZ$145.78), against zero sales on both 8 Aug 2026 and 8 Sep 2025 — so the MoM and YoY plan and revenue comparisons are undefined rather than negative.

Not going well

  • Yesterday was a clear step down from the month's pace: NZ$477.04 is 9.2% of September revenue on day 8, against a NZ$645.05 daily average; 111 home sessions vs a 164/day MTD average; and only 27.9% of sessions reached /plan-options (31/111). Looker's period-on-period columns were negative at every funnel step (/ −48.4%, /plan-options −65.9%, /traveller-information −77.8%, /payment −62.5%).
  • Conversion is still about half of last year: MTD 1.30% (17/1,311) vs 4.29% (3/70) over 1–8 Sep 2025; FYTD 1.40% (43/3,076) vs 2.81% (26/924) in the FY26 window — on 3.3× the traffic.
  • Top-of-funnel progression remains weak: only 38.1% of MTD home sessions reach /plan-options (500/1,311) vs 48.9% FYTD (1,503/3,076) and 80.6% in the same FY26 window (745/924). Most of the extra traffic bounces before seeing a plan.
  • Revenue leans on a handful of high-ticket policies: Hawaii NZ$1,272.21, USA NZ$793.27, Vanuatu NZ$541.34 and Spain NZ$501.30 make up 60.2% of MTD revenue on 4 of 17 plans, while Australia (5 of 17 MTD plans, 16 of 43 FYTD) averages just NZ$78.68 / NZ$79.57 per policy. Checkout is still the leak — /payment is 28 of 1,311 MTD home sessions (2.1%).

Yesterday 8 Sep 2026

Plans Purchased
2
MoM n/a vs 0 (8 Aug)
YoY n/a vs 0 (8 Sep 2025)
Total Revenue
NZ$477.04
MoM n/a vs NZ$0.00 (8 Aug)
YoY n/a vs NZ$0.00 (8 Sep 2025)
Sessions (Home)
111
MoM +296.4% vs 28 (8 Aug)
YoY +1,750.0% vs 6 (8 Sep 2025)
Confirmation Rate
1.80%
2 plans purchased / 111 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$331.26
Domestic1NZ$145.78
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Japan1NZ$331.26
New Zealand (Domestic)1NZ$145.78

Top destinations · by Items Purchased

DestinationItemsRevenue
Japan1NZ$331.26
New Zealand (Domestic)1NZ$145.78

Month-to-Date 1 Sep – 8 Sep 2026 (September — day 8)

Plans Purchased
17
MoM n/a vs 0 (1–8 Aug)
YoY +466.7% vs 3 (1–8 Sep 2025)
Total Revenue
NZ$5,160.40
MoM n/a vs NZ$0.00 (1–8 Aug)
YoY +522.1% vs NZ$829.51 (1–8 Sep 2025)
Sessions (Home)
1,311
MoM +515.5% vs 213 (1–8 Aug)
YoY +1,772.9% vs 70 (1–8 Sep 2025)
Confirmation Rate
1.30%
17 plans purchased / 1,311 home sessions
Plans bought
PlanItemsRevenue
Essentials International6NZ$3,637.98
YourCover International9NZ$1,360.90
Domestic1NZ$145.78
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34
Spain1NZ$501.30
Mexico1NZ$435.40

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia5NZ$393.41
New Zealand (Domestic)2NZ$161.52
Hawaii1NZ$1,272.21
United States of America1NZ$793.27
Vanuatu1NZ$541.34

Financial Year to Date (FY27) 1 Jul 2026 – 8 Sep 2026 (70 days)

Plans Purchased
43
MoM +258.3% vs 12 (1 Jul–8 Aug, 39-day base)
YoY +65.4% vs 26 (1 Jul–8 Sep 2025)
Total Revenue
NZ$10,836.34
MoM +362.1% vs NZ$2,345.07 (1 Jul–8 Aug, 39-day base)
YoY +134.7% vs NZ$4,616.28 (1 Jul–8 Sep 2025)
Sessions (Home)
3,076
MoM +341.3% vs 697 (1 Jul–8 Aug, 39-day base)
YoY +232.9% vs 924 (1 Jul–8 Sep 2025)
Confirmation Rate
1.40%
43 plans purchased / 3,076 home sessions
Plans bought
PlanItemsRevenue
Essentials International19NZ$5,962.62
YourCover International18NZ$3,827.48
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia16NZ$1,273.04
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96
United States of America1NZ$793.27

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia16NZ$1,273.04
New Zealand (Domestic)6NZ$1,046.24
Thailand2NZ$656.64
Malaysia2NZ$607.19
Japan2NZ$592.95

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$5,160.40 from the month's first eight reported days (1–8 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 9 September 2026, reporting through yesterday (8 September 2026). September MTD covers eight days: 17 plans / NZ$5,160.40 / 1,311 home sessions. FY27 FYTD covers 1 Jul – 8 Sep 2026 (70 days): 43 plans / NZ$10,836.34 / 3,076 home sessions. Note on comparisons. Yesterday comparisons use 8 Aug 2026 (MoM: a Saturday with 28 home sessions, 0 plans, NZ$0.00) and 8 Sep 2025 (YoY: 6 home sessions, 0 plans, NZ$0.00). Because both comparison days were zero-sale days, plan and revenue MoM and YoY changes are undefined (shown as n/a); home sessions ran +296.4% MoM and +1,750.0% YoY. MTD MoM (1–8 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-nine days 1 Jul–8 Aug 2026 (a degenerate 39-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.