Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 7 Oct 2026 AEST · Reporting through 6 Oct 2026 · Currency: NZD

Snapshot

Yesterday
6 Oct 2026
NZ$0.00
0 plans · 117 home sessions
Month-to-Date (October — day 6)
1 Oct – 6 Oct 2026 (6 days)
NZ$421.63
3 plans · 460 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 6 Oct 2026
NZ$14,120.00
55 plans · 5,324 home sessions

What's going well / not going well

Going well

  • FY27 is running at 2.25× FY26 revenue: NZ$14,120.00 vs NZ$6,262.71 for 1 Jul–6 Oct (+125.5%) on 55 vs 38 plans (+44.7%), with average order value NZ$256.73 vs NZ$164.81. Essentials International leads at 27 plans / NZ$7,604.15.
  • Traffic is up sharply on every longer window: FYTD home sessions are 5,324 vs 1,216 a year ago (+337.8% YoY) and vs 2,713 for 1 Jul–6 Sep 2026 (+96.2%). October to date has 460 home sessions vs 38 for 1–6 Oct 2025 (+1,110.5%).
  • Best traffic day of October so far: 117 home sessions on 6 Oct, up from 86 on 5 Oct (+36.0% period-on-period in Looker), and 47 sessions reached /plan-options (40.2% of home sessions vs 17.4% the day before; +213.3% PoP).
  • October is already well ahead of last October: MTD is 3 plans / NZ$421.63 vs 1 plan / NZ$78.94 for 1–6 Oct 2025 (+200.0% plans, +434.1% revenue) — and only NZ$14.49 short of the whole of October 2025 (NZ$436.12).

Not going well

  • No sale yesterday: 6 Oct sold 0 plans / NZ$0.00 despite 117 home sessions — 4 sessions reached /traveller-information and 1 reached /payment, but none confirmed. 6 Oct 2025 sold 1 plan for NZ$78.94 (−100.0% YoY); 6 Sep 2026 also had no sales.
  • October is well behind September's pace: MTD is 3 plans / NZ$421.63 vs 11 plans / NZ$2,450.34 for 1–6 Sep (−72.7% plans, −82.8% revenue), on 460 home sessions vs 985 (−53.3%).
  • Conversion is well behind last year despite the traffic growth: FYTD confirmation rate is 1.03% (55/5,324) vs 3.13% (38/1,216) for 1 Jul–6 Oct 2025.
  • Top of the funnel is still thin: only 39.7% of FYTD home sessions reach /plan-options (2,112/5,324) vs 81.3% in the same FY26 window (989/1,216). October so far is lower at 28.3% (130/460).

Yesterday 6 Oct 2026

Plans Purchased
0
MoM n/a vs 0 (6 Sep 2026)
YoY −100.0% vs 1 (6 Oct 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (6 Sep 2026)
YoY −100.0% vs NZ$78.94 (6 Oct 2025)
Sessions (Home)
117
MoM −35.0% vs 180 (6 Sep 2026)
YoY +1,200.0% vs 9 (6 Oct 2025)
Confirmation Rate
0.00%
0 plans purchased / 117 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 6 Oct 2026
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destinations — no plans sold

Top destinations · by Items Purchased

DestinationItemsRevenue
No destinations — no plans sold

Month-to-Date 1 Oct – 6 Oct 2026 (October — day 6 of 31)

Plans Purchased
3
MoM −72.7% vs 11 (1–6 Sep 2026)
YoY +200.0% vs 1 (1–6 Oct 2025)
Total Revenue
NZ$421.63
MoM −82.8% vs NZ$2,450.34 (1–6 Sep 2026)
YoY +434.1% vs NZ$78.94 (1–6 Oct 2025)
Sessions (Home)
460
MoM −53.3% vs 985 (1–6 Sep 2026)
YoY +1,110.5% vs 38 (1–6 Oct 2025)
Confirmation Rate
0.65%
3 plans purchased / 460 home sessions
Plans bought
PlanItemsRevenue
Essentials International2NZ$257.85
YourCover International1NZ$163.77
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia2NZ$217.47
Indonesia1NZ$204.16

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia2NZ$217.47
Indonesia1NZ$204.16

Financial Year to Date (FY27) 1 Jul 2026 – 6 Oct 2026 (98 days)

Plans Purchased
55
MoM +48.6% vs 37 (1 Jul–6 Sep, 68-day base)
YoY +44.7% vs 38 (1 Jul–6 Oct 2025)
Total Revenue
NZ$14,120.00
MoM +73.8% vs NZ$8,126.27 (1 Jul–6 Sep, 68-day base)
YoY +125.5% vs NZ$6,262.71 (1 Jul–6 Oct 2025)
Sessions (Home)
5,324
MoM +96.2% vs 2,713 (1 Jul–6 Sep, 68-day base)
YoY +337.8% vs 1,216 (1 Jul–6 Oct 2025)
Confirmation Rate
1.03%
55 plans purchased / 5,324 home sessions
Plans bought
PlanItemsRevenue
Essentials International27NZ$7,604.15
YourCover International22NZ$5,469.61
Domestic4NZ$973.39
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
United Kingdom4NZ$2,016.35
Australia21NZ$1,716.95
Hawaii1NZ$1,272.21
New Zealand (Domestic)6NZ$1,046.24
England1NZ$894.96

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia21NZ$1,716.95
New Zealand (Domestic)6NZ$1,046.24
United Kingdom4NZ$2,016.35
Vietnam3NZ$406.69
Thailand2NZ$656.64

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Oct 2025 → Sep 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Nov 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has three closed months: July 2026 at NZ$2,345.07 (12 plans), August 2026 at NZ$3,330.87 (14 plans) and September 2026 at NZ$8,022.44 (26 plans) — the largest month anywhere in the series. The final bar, Oct 26 (PTD), shows NZ$421.63 from the three plans sold so far in October; it fills in as October sales arrive. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker. Note on the reporting window. Today is 7 October 2026, reporting through yesterday (6 October 2026). Month-to-Date covers 1–6 Oct: 3 plans / NZ$421.63 / 460 home sessions. FY27 FYTD covers 1 Jul – 6 Oct 2026 (98 days): 55 plans / NZ$14,120.00 / 5,324 home sessions. Note on comparisons. Yesterday compares 6 Sep 2026 (MoM: 180 home sessions, 0 plans, NZ$0.00 — plan and revenue deltas n/a, zero base) and 6 Oct 2025 (YoY: 9 home sessions, 1 plan, NZ$78.94). MTD compares 1–6 Sep 2026 (985 home sessions, 11 plans, NZ$2,450.34) and 1–6 Oct 2025 (38 home sessions, 1 plan, NZ$78.94). FYTD MoM compares 1 Jul–6 Sep 2026 (68-day base: 2,713 home sessions, 37 plans, NZ$8,126.27) and FYTD YoY compares 1 Jul–6 Oct 2025 (1,216 home sessions, 38 plans, NZ$6,262.71).