Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 13 May 2026 AEST · Reporting through 12 May 2026 · Currency: NZD

Snapshot

Yesterday
12 May 2026
NZ$0.00
0 plans · 5 home sessions
Month to Date (May PTD)
1–12 May 2026
NZ$507.36
2 plans · 56 home sessions
Financial YTD
1 Jul 2025 – 12 May 2026
NZ$24,783.92
130 plans · 3,361 home sessions

What's going well / not going well

Going well

  • FYTD revenue keeps grinding higher: NZ$24,783.92 across 130 plans — revenue +8.3% MoM, plans +4.0% MoM, traffic +5.6% MoM (3,361 home sessions vs Jul→12 Apr 3,183).
  • YourCover International still anchors the mix: 85 of 130 FYTD plans / NZ$18,131.46 (73.2% of FYTD revenue). Essentials International adds 40 plans / NZ$5,740.13.
  • Down-funnel volume continues to expand MoM: 152 FYTD confirmations vs 144 (+5.6%), /payment 214 vs 205 (+4.4%), /traveller-information 470 vs 447 (+5.1%) — deeper steps still adding sessions.
  • MTD home-traffic decay shallow: 56 home sessions in 1–12 May 2026 vs 59 in 1–12 Apr (−5.1%) — traffic erosion this month substantially softer than revenue erosion.

Not going well

  • Yesterday zero plans again: 0 sales / NZ$0.00 / 5 home sessions — extends the May zero-day streak (every day 3–9 May plus 11–12 May at NZ$0); MTD has only converted on 3 May and 10 May.
  • MTD plans & revenue deeply soft: 2 plans / NZ$507.36 in 1–12 May 2026 vs 10 plans / NZ$1,649.98 in 1–12 May 2025 (−80.0% plans, −69.2% revenue) and 6 plans / NZ$1,484.44 in 1–12 Apr (−66.7% plans, −65.8% revenue MoM).
  • May traffic still collapsed YoY: 56 home sessions in 1–12 May 2026 vs 339 in 1–12 May 2025 (−83.5%) — MA NZ paid-traffic weakness persists.
  • Funnel leak at /traveller-information→/payment: MTD step collapses 14 → 4 (−71.4%); /payment and /confirmation both stuck at 4 sessions for the month — payment-stage drop-off the binding constraint.

Yesterday 12 May 2026

Plans Purchased
0
MoM +0.0% vs 0 (12 Apr)
YoY +0.0% vs 0 (12 May 2025)
Total Revenue
NZ$0.00
MoM +0.0% vs NZ$0.00
YoY +0.0% vs NZ$0.00
Sessions (Home)
5
MoM +150.0% vs 2 (12 Apr)
YoY −16.7% vs 6 (12 May 2025)
Confirmation Rate
0.00%
0 /confirmation page-sessions / 5 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destinations — 0 sales

Top destinations · by Items Purchased

DestinationItemsRevenue
No destinations — 0 sales

Month-to-Date 1–12 May 2026 (May PTD)

Plans Purchased
2
MoM −66.7% vs 6 (1–12 Apr)
YoY −80.0% vs 10 (1–12 May 2025)
Total Revenue
NZ$507.36
MoM −65.8% vs NZ$1,484.44
YoY −69.2% vs NZ$1,649.98
Sessions (Home)
56
MoM −5.1% vs 59 (1–12 Apr)
YoY −83.5% vs 339 (1–12 May 2025)
Confirmation Rate
7.14%
4 confirmation page-sessions / 56 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$424.78
YourCover International1NZ$82.59
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia1NZ$82.59

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$424.78
Australia1NZ$82.59

Financial Year to Date (FY26) 1 Jul 2025 – 12 May 2026

Plans Purchased
130
MoM +4.0% vs 125 (Jul→12 Apr)
YoY +1,081.8% vs 11 (FY25 partial)
Total Revenue
NZ$24,783.92
MoM +8.3% vs NZ$22,875.03
YoY +1,385.3% vs NZ$1,668.26 (FY25)
Sessions (Home)
3,361
MoM +5.6% vs 3,183 (Jul→12 Apr)
YoY +748.7% vs 396 (FY25)
Confirmation Rate
4.52%
152 confirmations
Plans bought
PlanItemsRevenue
YourCover International85NZ$18,131.46
Essentials International40NZ$5,740.13
Domestic4NZ$903.49
Domestic Cancellation1NZ$8.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia63NZ$5,454.39
United Kingdom7NZ$2,978.57
Japan9NZ$2,673.69
Italy2NZ$2,089.64
Thailand4NZ$1,476.65

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia63NZ$5,454.39
Japan9NZ$2,673.69
United Kingdom7NZ$2,978.57
Melbourne7NZ$369.94
New Zealand (Domestic)5NZ$912.34

Trends

Revenue per month — last 24 months (NZD)
FY26 monthly views — Jul 2025 → 30 Apr 2026
Funnel comparison — April vs FYTD
Revenue: Current vs MoM (NZD)
Plans Purchased: Current vs MoM
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; months Jun 24 → Jun 25 are pre-launch (faded grey). All FY26 months Jul 25 → Apr 26 are finalized; May 26 (PTD) sits at NZ$507.36 from 2 sales 1–12 May (3 May Essentials NZ$424.78 + 10 May YourCover NZ$82.59; no sales 11–12 May). Sum of Jul 25 → Apr 26 = NZ$24,276.56, plus May PTD NZ$507.36 = NZ$24,783.92 FYTD. Note on YoY. FY25 partial data (Jul 24 – 12 May 25) shows just 11 plans / NZ$1,668 / 396 home sessions, so FY26 comparisons appear extreme; these reflect the pre-launch / launch transition and are recorded for completeness. Note on FYTD home sessions: FYTD MoM read returns 3,183, consistent with current FYTD of 3,361 (+5.6% MoM).