Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 11 Jul 2026 AEST · Reporting through 10 Jul 2026 · Currency: NZD

Snapshot

Yesterday
10 Jul 2026
NZ$0.00
0 plans · 7 home sessions
Month (July — in progress)
1–10 Jul 2026 (10 days)
NZ$398.56
4 plans · 103 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 10 Jul 2026
NZ$398.56
4 plans · 103 home sessions

What's going well / not going well

Going well

  • Traffic surging: July MTD 103 home sessions vs 55 across 1–10 Jun (+87.3% MoM) and 47 across 1–10 Jul 2025 (+119.1% YoY) — the strongest top-of-funnel we've reported.
  • Revenue well ahead of last year: July MTD NZ$398.56 vs NZ$166.58 across 1–10 July 2025 (+139.3% YoY), on the same 4 plans at more than double the revenue-per-plan (NZ$99.64 vs NZ$41.65).
  • YourCover International leading: 3 of the 4 MTD plans / NZ$270.47 — the higher-value international product is doing the heavy lifting.
  • Full funnel intact: the MTD path still fills all five steps (103→63→15→7→4), so intent is converting through to confirmation despite low volume.

Not going well

  • Quiet day yesterday: 10 Jul booked 0 plans / NZ$0.00 from 7 home sessions; the funnel stalled early (7→3, no traveller-information reached).
  • Month-level conversion thinning: July MTD confirmation rate is 3.88% (4 of 103 home sessions), down from 4.17% as sessions grow faster than sales.
  • Product & destination concentration: all MTD / FYTD revenue is to Australia across just two plan types (YourCover + Essentials International) — no destination diversity yet.
  • Steep mid-funnel drop: MTD funnel runs 103→63→15→7→4 — only 14.6% reach traveller-information and 3.9% confirm.

Yesterday 10 Jul 2026

Plans Purchased
0
MoM n/a vs 0 (10 Jun)
YoY n/a vs 0 (10 Jul 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (10 Jun)
YoY n/a vs NZ$0.00 (10 Jul 2025)
Sessions (Home)
7
MoM −12.5% vs 8 (10 Jun)
YoY +40.0% vs 5 (10 Jul 2025)
Confirmation Rate
0.00%
0 confirmations / 7 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No data

Top destinations · by Items Purchased

DestinationItemsRevenue
No data

Month-to-Date 1–10 Jul 2026 (July — in progress, 10 days)

Plans Purchased
4
MoM n/a vs 0 (1–10 Jun)
YoY 0.0% vs 4 (1–10 Jul 2025)
Total Revenue
NZ$398.56
MoM n/a vs NZ$0.00 (1–10 Jun)
YoY +139.3% vs NZ$166.58 (1–10 Jul 2025)
Sessions (Home)
103
MoM +87.3% vs 55 (1–10 Jun)
YoY +119.1% vs 47 (1–10 Jul 2025)
Confirmation Rate
3.88%
4 confirmations / 103 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Financial Year to Date (FY27) 1 Jul 2026 – 10 Jul 2026 (in progress, 10 days)

Plans Purchased
4
MoM n/a FY start 1 Jul
YoY 0.0% vs 4 (1–10 Jul 2025)
Total Revenue
NZ$398.56
MoM n/a FY start 1 Jul
YoY +139.3% vs NZ$166.58 (1–10 Jul 2025)
Sessions (Home)
103
MoM n/a FY start 1 Jul
YoY +119.1% vs 47 (1–10 Jul 2025)
Confirmation Rate
3.88%
4 confirmations / 103 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$398.56 so far (10 days into FY27). Note on the reporting window. Today is 11 July 2026 — the eleventh day of FY27. Reporting through yesterday (10 July 2026), July MTD and FY27 FYTD both cover the same 1–10 July window (10 days): 4 plans / NZ$398.56 / 103 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 10 Jun 2026 (MoM, 8 home sessions, no sale) and 10 Jul 2025 (YoY, 5 home sessions, no sale); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.