Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 15 Jul 2026 AEST · Reporting through 14 Jul 2026 · Currency: NZD

Snapshot

Yesterday
14 Jul 2026
NZ$0.00
0 plans · 10 home sessions
Month (July — in progress)
1–14 Jul 2026 (14 days)
NZ$398.56
4 plans · 140 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 14 Jul 2026
NZ$398.56
4 plans · 140 home sessions

What's going well / not going well

Going well

  • Traffic still climbing: July MTD 140 home sessions vs 73 across 1–14 Jun (+91.8% MoM) and 63 across 1–14 Jul 2025 (+122.2% YoY) — top-of-funnel keeps building.
  • Revenue well ahead of last year: July MTD NZ$398.56 vs NZ$228.99 across 1–14 Jul 2025 (+74.1% YoY), at ~1.7× the revenue-per-plan (NZ$99.64 vs NZ$45.80).
  • YourCover International leading: 3 of the 4 MTD plans / NZ$270.47 — the higher-value international product is doing the heavy lifting.
  • Full funnel intact: the MTD path still fills all five steps (140→86→18→9→4), so intent is converting through to confirmation.

Not going well

  • Quiet day yesterday: 14 Jul booked 0 plans / NZ$0.00 from 10 home sessions; the funnel stalled early (10→6→2→2→0, no confirmation reached).
  • Revenue softer month-on-month: July MTD NZ$398.56 is down 18.4% vs the NZ$488.72 booked across 1–14 Jun, even though sessions are up 91.8% — more visitors, fewer dollars.
  • Fewer plans than a year ago: 4 MTD plans vs 5 across 1–14 Jul 2025 (−20.0% YoY) despite +122.2% more sessions; the confirmation rate has slipped to 2.86% from 7.94% a year ago.
  • Product & destination concentration: all MTD / FYTD revenue is to Australia across just two plan types (YourCover + Essentials International) — no destination diversity yet.

Yesterday 14 Jul 2026

Plans Purchased
0
MoM n/a vs 0 (14 Jun)
YoY −100.0% vs 1 (14 Jul 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (14 Jun)
YoY −100.0% vs NZ$62.41 (14 Jul 2025)
Sessions (Home)
10
MoM +233.3% vs 3 (14 Jun)
YoY +11.1% vs 9 (14 Jul 2025)
Confirmation Rate
0.00%
0 confirmations / 10 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No data

Top destinations · by Items Purchased

DestinationItemsRevenue
No data

Month-to-Date 1–14 Jul 2026 (July — in progress, 14 days)

Plans Purchased
4
MoM +33.3% vs 3 (1–14 Jun)
YoY −20.0% vs 5 (1–14 Jul 2025)
Total Revenue
NZ$398.56
MoM −18.4% vs NZ$488.72 (1–14 Jun)
YoY +74.1% vs NZ$228.99 (1–14 Jul 2025)
Sessions (Home)
140
MoM +91.8% vs 73 (1–14 Jun)
YoY +122.2% vs 63 (1–14 Jul 2025)
Confirmation Rate
2.86%
4 confirmations / 140 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Financial Year to Date (FY27) 1 Jul 2026 – 14 Jul 2026 (in progress, 14 days)

Plans Purchased
4
MoM n/a FY start 1 Jul
YoY −20.0% vs 5 (1–14 Jul 2025)
Total Revenue
NZ$398.56
MoM n/a FY start 1 Jul
YoY +74.1% vs NZ$228.99 (1–14 Jul 2025)
Sessions (Home)
140
MoM n/a FY start 1 Jul
YoY +122.2% vs 63 (1–14 Jul 2025)
Confirmation Rate
2.86%
4 confirmations / 140 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$398.56 so far (14 days into FY27). Note on the reporting window. Today is 15 July 2026 — the fifteenth day of FY27. Reporting through yesterday (14 July 2026), July MTD and FY27 FYTD both cover the same 1–14 July window (14 days): 4 plans / NZ$398.56 / 140 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 14 Jun 2026 (MoM, 3 home sessions, 0 plans / NZ$0.00) and 14 Jul 2025 (YoY, 9 home sessions, 1 plan / NZ$62.41); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.