Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 5 Sep 2026 AEST · Reporting through 4 Sep 2026 · Currency: NZD

Snapshot

Yesterday
4 Sep 2026
NZ$119.50
1 plan · 204 home sessions
Month-to-Date (September — day 4)
1 Sep – 4 Sep 2026 (4 days)
NZ$881.86
5 plans · 709 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 4 Sep 2026
NZ$6,557.79
31 plans · 2,437 home sessions

What's going well / not going well

Going well

  • Sales resumed after Thursday's blank: 1 plan / NZ$119.50 on 4 Sep (a YourCover International policy for Australia) vs 0 / NZ$0.00 on both 4 Aug 2026 and 4 Sep 2025 — the comparison days were zero-sale days, so plan and revenue MoM/YoY are n/a but the direction is positive.
  • Traffic holds at the new September level: 204 home sessions yesterday vs 29 on 4 Aug 2026 (+603.4%) and 11 on 4 Sep 2025 (+1,754.5%); MTD home sessions are 709 vs 101 (+602.0% MoM) and 51 (+1,290.2% YoY).
  • September MTD is well ahead on every measure: 5 plans / NZ$881.86 over four days vs 0 / NZ$0.00 over 1–4 Aug 2026 and 1 / NZ$31.07 over 1–4 Sep 2025 (+400.0% plans, +2,738.3% revenue YoY) — already 26.5% of August's full-month NZ$3,330.87.
  • FY27 keeps compounding on FY26: 31 plans FYTD vs 24 (+29.2%), revenue NZ$6,557.79 vs NZ$3,817.84 (+71.8%), average order value NZ$211.54 vs NZ$159.08; deeper funnel volume is up too — /plan-options 1,280 vs 727 (+76.1%), /traveller-information 198 vs 119 (+66.4%), /payment 60 vs 40 (+50.0%).

Not going well

  • Conversion is still diluting as traffic grows: yesterday converted 0.49% (1/204), MTD 0.71% (5/709) and FYTD 1.27% (31/2,437) vs 2.65% (24/905) over the same FY26 window — less than half the rate on 2.7× the traffic.
  • Checkout leaks most of the funnel: of yesterday's 204 home sessions only 18 reached /traveller-information (8.8%) and 2 reached /payment (1.0%); MTD /payment is 9 of 709 (1.3%) and FYTD 60 of 2,437 (2.5%).
  • Low-ticket Australia policies dominate volume: Australia is 12 of the 31 FYTD plans (39%) but averages just NZ$83.26 per policy; yesterday's single sale (NZ$119.50, Australia) fits the same pattern.
  • Revenue concentration remains: the top three FYTD destinations (Australia NZ$999.13, New Zealand NZ$900.45, England NZ$894.96) hold 42.6% of revenue, and England's share rests on a single policy.

Yesterday 4 Sep 2026

Plans Purchased
1
MoM n/a vs 0 (4 Aug)
YoY n/a vs 0 (4 Sep 2025)
Total Revenue
NZ$119.50
MoM n/a vs NZ$0.00 (4 Aug)
YoY n/a vs NZ$0.00 (4 Sep 2025)
Sessions (Home)
204
MoM +603.4% vs 29 (4 Aug)
YoY +1,754.5% vs 11 (4 Sep 2025)
Confirmation Rate
0.49%
1 plan purchased / 204 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$119.50
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Australia1NZ$119.50

Top destinations · by Items Purchased

DestinationItemsRevenue
Australia1NZ$119.50

Month-to-Date 1 Sep – 4 Sep 2026 (September — day 4)

Plans Purchased
5
MoM n/a vs 0 (1–4 Aug)
YoY +400.0% vs 1 (1–4 Sep 2025)
Total Revenue
NZ$881.86
MoM n/a vs NZ$0.00 (1–4 Aug)
YoY +2,738.3% vs NZ$31.07 (1–4 Sep 2025)
Sessions (Home)
709
MoM +602.0% vs 101 (1–4 Aug)
YoY +1,290.2% vs 51 (1–4 Sep 2025)
Confirmation Rate
0.71%
5 plans purchased / 709 home sessions
Plans bought
PlanItemsRevenue
Essentials International2NZ$635.80
YourCover International2NZ$230.31
Domestic Cancellation1NZ$15.74
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Vanuatu1NZ$541.34
Australia1NZ$119.50
Philippines1NZ$110.81
Vietnam1NZ$94.46
New Zealand (Domestic)1NZ$15.74

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Vanuatu1NZ$541.34
Australia1NZ$119.50
Philippines1NZ$110.81
Vietnam1NZ$94.46
New Zealand (Domestic)1NZ$15.74

Financial Year to Date (FY27) 1 Jul 2026 – 4 Sep 2026 (66 days)

Plans Purchased
31
MoM +158.3% vs 12 (1 Jul–4 Aug, 35-day base)
YoY +29.2% vs 24 (1 Jul–4 Sep 2025)
Total Revenue
NZ$6,557.79
MoM +179.6% vs NZ$2,345.07 (1 Jul–4 Aug, 35-day base)
YoY +71.8% vs NZ$3,817.84 (1 Jul–4 Sep 2025)
Sessions (Home)
2,437
MoM +317.3% vs 584 (1 Jul–4 Aug, 35-day base)
YoY +169.3% vs 905 (1 Jul–4 Sep 2025)
Confirmation Rate
1.27%
31 plans purchased / 2,437 home sessions
Plans bought
PlanItemsRevenue
Essentials International15NZ$2,960.44
YourCover International11NZ$2,696.89
Domestic3NZ$827.61
Domestic Cancellation2NZ$72.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia12NZ$999.13
New Zealand (Domestic)5NZ$900.45
England1NZ$894.96
Thailand2NZ$656.64
USA1NZ$636.73

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia12NZ$999.13
New Zealand (Domestic)5NZ$900.45
Thailand2NZ$656.64
Malaysia2NZ$607.19
Vietnam2NZ$239.87

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Sep 2025 → Aug 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Oct 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. FY27 has two closed months: July 2026 at NZ$2,345.07 (12 plans) and August 2026 at NZ$3,330.87 (14 plans). The final bar, Sep 26 (PTD), shows NZ$881.86 from the month's first four reported days (1–4 Sep). Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 5 September 2026, reporting through yesterday (4 September 2026). September MTD covers four days: 5 plans / NZ$881.86 / 709 home sessions. FY27 FYTD covers 1 Jul – 4 Sep 2026 (66 days): 31 plans / NZ$6,557.79 / 2,437 home sessions. Note on comparisons. Yesterday comparisons use 4 Aug 2026 (MoM: a Tuesday with 29 home sessions, 0 plans, NZ$0.00) and 4 Sep 2025 (YoY: 11 home sessions, 0 plans, NZ$0.00) — both comparison days were zero-sale days, so plan and revenue MoM/YoY changes are undefined (shown as n/a); home sessions ran +603.4% MoM and +1,754.5% YoY. MTD MoM (1–4 Aug 2026) was also a zero-sale window, so plan and revenue MoM are n/a. FYTD MoM compares against the thirty-five days 1 Jul–4 Aug 2026 (a degenerate 35-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.