Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 28 Jul 2026 AEST · Reporting through 27 Jul 2026 · Currency: NZD

Snapshot

Yesterday
27 Jul 2026
NZ$894.96
1 plan · 20 home sessions
Month (July — in progress)
1–27 Jul 2026 (27 days)
NZ$1,879.85
9 plans · 367 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 27 Jul 2026
NZ$1,879.85
9 plans · 367 home sessions

What's going well / not going well

Going well

  • Sales are back after two blank days: 1 plan / NZ$894.96 on 27 Jul (England, YourCover International) — the largest single plan of the month; both comparison days (27 Jun and 27 Jul 2025) were 0-plan days.
  • MTD revenue more than double last year: NZ$1,879.85 vs NZ$844.86 across 1–27 Jul 2025 (+122.5%), with value-per-plan NZ$208.87 vs NZ$84.49.
  • Traffic well up on both comparisons: 367 MTD home sessions vs 199 across 1–27 Jun (+84.4%) and 321 last year (+14.3%); yesterday's 20 home sessions were 4× the 5 on 27 Jun.
  • Mid-funnel engagement holding: 65.9% of MTD home sessions reach /plan-options (242/367), ahead of June's 62.3% share (124/199).

Not going well

  • MTD revenue still trails June: NZ$1,879.85 is −13.8% vs the NZ$2,181.05 booked across 1–27 Jun, which included big-ticket US, NZ Domestic and Philippines plans.
  • Conversion softer vs June: MTD confirmation rate 2.45% (9/367) vs 4.52% across 1–27 Jun (9/199) — traffic is up 84% but plans are flat (9 vs 9).
  • Destination concentration: MTD revenue rests on three destinations — England (1 plan / NZ$894.96), Australia (7 / NZ$723.19) and Japan (1 / NZ$261.69); June spanned USA, Philippines, NZ Domestic, Fiji and Australia.
  • Deep-funnel drop-off persists: only 21 of 367 MTD home sessions reach /payment (5.7%) and 11 reach /confirmation (3.0%), both below June's shares (6.0% / 4.5%).

Yesterday 27 Jul 2026

Plans Purchased
1
MoM n/a vs 0 (27 Jun)
YoY n/a vs 0 (27 Jul 2025)
Total Revenue
NZ$894.96
MoM n/a vs NZ$0.00 (27 Jun)
YoY n/a vs NZ$0.00 (27 Jul 2025)
Sessions (Home)
20
MoM +300.0% vs 5 (27 Jun)
YoY +185.7% vs 7 (27 Jul 2025)
Confirmation Rate
5.00%
1 confirmation / 20 home sessions
Plans bought
PlanItemsRevenue
YourCover International1NZ$894.96
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96

Top destinations · by Items Purchased

DestinationItemsRevenue
England1NZ$894.96

Month-to-Date 1–27 Jul 2026 (July — in progress, 27 days)

Plans Purchased
9
MoM 0.0% vs 9 (1–27 Jun)
YoY −10.0% vs 10 (1–27 Jul 2025)
Total Revenue
NZ$1,879.85
MoM −13.8% vs NZ$2,181.05 (1–27 Jun)
YoY +122.5% vs NZ$844.86 (1–27 Jul 2025)
Sessions (Home)
367
MoM +84.4% vs 199 (1–27 Jun)
YoY +14.3% vs 321 (1–27 Jul 2025)
Confirmation Rate
2.45%
9 confirmations / 367 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
England1NZ$894.96
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 27 Jul 2026 (in progress, 27 days)

Plans Purchased
9
MoM n/a FY start 1 Jul
YoY −10.0% vs 10 (1–27 Jul 2025)
Total Revenue
NZ$1,879.85
MoM n/a FY start 1 Jul
YoY +122.5% vs NZ$844.86 (1–27 Jul 2025)
Sessions (Home)
367
MoM n/a FY start 1 Jul
YoY +14.3% vs 321 (1–27 Jul 2025)
Confirmation Rate
2.45%
9 confirmations / 367 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
England1NZ$894.96
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$1,879.85 so far (27 days into FY27). Note on the reporting window. Today is 28 July 2026 — the twenty-eighth day of FY27. Reporting through yesterday (27 July 2026), July MTD and FY27 FYTD both cover the same 1–27 July window (27 days): 9 plans / NZ$1,879.85 / 367 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 27 Jun 2026 (MoM, 5 home sessions, 0 plans) and 27 Jul 2025 (YoY, 7 home sessions, 0 plans); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.