Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 22 Aug 2026 AEST · Reporting through 21 Aug 2026 · Currency: NZD

Snapshot

Yesterday
21 Aug 2026
NZ$0.00
0 plans · 72 home sessions
Month-to-Date (August — days 1–21)
1 Aug – 21 Aug 2026 (21 days)
NZ$1,048.18
5 plans · 719 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 21 Aug 2026
NZ$3,393.25
17 plans · 1,202 home sessions

What's going well / not going well

Going well

  • Yesterday was the biggest traffic day of the month: 72 home sessions against 9 on 21 July (+700.0%) and just 3 on 21 Aug 2025 (+2,300.0%). Fifty-five of those reached /plan-options, so the interest is real rather than a bot spike.
  • August revenue remains well ahead year-on-year: NZ$1,048.18 across the first twenty-one days is +129.1% YoY and +8.2% MoM, even though the month has produced only five sales.
  • Basket value is still roughly double last year: August's average plan is NZ$209.64 against NZ$91.49 in August 2025 and NZ$138.36 over 1–21 Jul; FYTD sits at NZ$199.60 vs NZ$149.24 last year (+33.7%).
  • Revenue is up on fewer plans: FY27 FYTD revenue is +19.7% YoY on 10.5% fewer policies. Essentials and YourCover International together carry NZ$3,247.96 — 95.7% of FY27 revenue — with just one Domestic policy in seventeen sales.

Not going well

  • Four blank days running: 18, 19, 20 and 21 Aug all produced 0 plans and NZ$0.00. Yesterday's record 72 sessions yielded 55 plan-options visits, 4 traveller-information views and a single /payment — nothing reached /confirmation.
  • Conversion keeps diluting as traffic grows: FYTD confirmation rate 1.41% (17/1,202) vs 2.87% (19/662) over the same FY26 window; August MTD is down to 0.70%.
  • The MTD funnel leaks at checkout: top-of-funnel sessions are up 88.2% period-on-period, but /payment fell to 14 (−17.6%) and /confirmation to 9 (−18.2%).
  • Volume is going backwards: 17 plans FYTD vs 19 (−10.5%), and 5 MTD vs 7 over the same twenty-one days of July (−28.6%). Traffic is scaling far faster than sales.

Yesterday 21 Aug 2026

Plans Purchased
0
MoM n/a vs 0 (21 Jul)
YoY n/a vs 0 (21 Aug 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (21 Jul)
YoY n/a vs NZ$0.00 (21 Aug 2025)
Sessions (Home)
72
MoM +700.0% vs 9 (21 Jul)
YoY +2,300.0% vs 3 (21 Aug 2025)
Confirmation Rate
0.00%
0 plans purchased / 72 home sessions
Plans bought
PlanItemsRevenue
No plans purchased on 21 Aug 2026.
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No data

Top destinations · by Items Purchased

DestinationItemsRevenue
No data

Month-to-Date 1 Aug – 21 Aug 2026 (August — days 1–21 of 31)

Plans Purchased
5
MoM −28.6% vs 7 (1–21 Jul)
YoY 0.0% vs 5 (1–21 Aug 2025)
Total Revenue
NZ$1,048.18
MoM +8.2% vs NZ$968.53 (1–21 Jul)
YoY +129.1% vs NZ$457.44 (1–21 Aug 2025)
Sessions (Home)
719
MoM +203.4% vs 237 (1–21 Jul)
YoY +142.1% vs 297 (1–21 Aug 2025)
Confirmation Rate
0.70%
5 plans purchased / 719 home sessions
Plans bought
PlanItemsRevenue
Essentials International3NZ$747.74
YourCover International1NZ$155.16
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16
New Zealand (Domestic)1NZ$145.28
Australia1NZ$56.06

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Western Samoa1NZ$155.16
Thailand1NZ$354.24
New Zealand (Domestic)1NZ$145.28
Netherlands1NZ$337.43
Australia1NZ$56.06

Financial Year to Date (FY27) 1 Jul 2026 – 21 Aug 2026 (52 days)

Plans Purchased
17
MoM +142.9% vs 7 (1–21 Jul, 21-day base)
YoY −10.5% vs 19 (1 Jul–21 Aug 2025)
Total Revenue
NZ$3,393.25
MoM +250.4% vs NZ$968.53 (1–21 Jul, 21-day base)
YoY +19.7% vs NZ$2,835.47 (1 Jul–21 Aug 2025)
Sessions (Home)
1,202
MoM +407.2% vs 237 (1–21 Jul, 21-day base)
YoY +81.6% vs 662 (1 Jul–21 Aug 2025)
Confirmation Rate
1.41%
17 plans purchased / 1,202 home sessions
Plans bought
PlanItemsRevenue
Essentials International10NZ$1,665.68
YourCover International6NZ$1,582.28
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia9NZ$814.86
Thailand2NZ$656.64
Netherlands1NZ$337.43
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia9NZ$814.86
Thailand2NZ$656.64
England1NZ$894.96
Netherlands1NZ$337.43
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$1,048.18 — August has twenty-one reported days (1–21 Aug) and five sales across three plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 22 August 2026, reporting through yesterday (21 August 2026). August MTD covers twenty-one days (1–21 Aug): 5 plans / NZ$1,048.18 / 719 home sessions. FY27 FYTD covers 1 Jul – 21 Aug 2026 (52 days): 17 plans / NZ$3,393.25 / 1,202 home sessions. Note on comparisons. Yesterday comparisons use 21 Jul 2026 (MoM: 9 home sessions, 0 plans, NZ$0.00) and 21 Aug 2025 (YoY: 3 home sessions, 0 plans, NZ$0.00). Because all three days were zero-sale days, the plan and revenue deltas are n/a and only the traffic comparison is meaningful — and on that measure 21 Aug 2026 was the strongest single day of the month, with 72 home sessions. FYTD MoM compares against the twenty-one days 1–21 Jul 2026 (a degenerate 21-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.