Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 27 Jul 2026 AEST · Reporting through 26 Jul 2026 · Currency: NZD

Snapshot

Yesterday
26 Jul 2026
NZ$0.00
0 plans · 15 home sessions
Month (July — in progress)
1–26 Jul 2026 (26 days)
NZ$984.88
8 plans · 346 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 26 Jul 2026
NZ$984.88
8 plans · 346 home sessions

What's going well / not going well

Going well

  • Sessions well up on both comparisons: July MTD 346 home sessions vs 194 across 1–26 Jun (+78.4% MoM) and 314 last year (+10.2% YoY).
  • Revenue still ahead of last year: July MTD NZ$984.88 vs NZ$844.86 across 1–26 Jul 2025 (+16.6% YoY), on two fewer plans (8 vs 10) — value-per-plan NZ$123.11 vs NZ$84.49.
  • Yesterday's traffic up on both comparisons: 15 home sessions on 26 Jul vs 11 on 26 Jun and 11 on 26 Jul 2025 (+36.4% MoM and YoY).
  • Mid-funnel engagement holding: 65.9% of MTD home sessions reach /plan-options (228/346), ahead of June's 61.3% share (119/194).

Not going well

  • Second consecutive blank day: 0 plans / NZ$0.00 on 26 Jul despite 15 home sessions — the funnel died after /traveller-information (3 sessions → 0 at /payment).
  • Revenue well behind last month: July MTD NZ$984.88 is −54.8% vs the NZ$2,181.05 booked across 1–26 Jun, which included big-ticket US, NZ Domestic and Philippines plans.
  • Conversion & value per plan softer vs June: MTD confirmation rate 2.31% (8/346) vs 4.64% across 1–26 Jun (9/194); revenue-per-plan NZ$123.11 vs NZ$242.34.
  • Destination concentration: MTD revenue still split across just Australia (7 plans / NZ$723.19) and Japan (1 / NZ$261.69), whereas June spanned USA, Philippines, NZ Domestic, Fiji and Australia.

Yesterday 26 Jul 2026

Plans Purchased
0
MoM −100.0% vs 1 (26 Jun)
YoY −100.0% vs 1 (26 Jul 2025)
Total Revenue
NZ$0.00
MoM −100.0% vs NZ$390.94 (26 Jun)
YoY −100.0% vs NZ$81.97 (26 Jul 2025)
Sessions (Home)
15
MoM +36.4% vs 11 (26 Jun)
YoY +36.4% vs 11 (26 Jul 2025)
Confirmation Rate
0.00%
0 confirmations / 15 home sessions
Plans bought
PlanItemsRevenue
— no plans purchased on 26 Jul 2026 —
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
— no purchases —

Top destinations · by Items Purchased

DestinationItemsRevenue
— no purchases —

Month-to-Date 1–26 Jul 2026 (July — in progress, 26 days)

Plans Purchased
8
MoM −11.1% vs 9 (1–26 Jun)
YoY −20.0% vs 10 (1–26 Jul 2025)
Total Revenue
NZ$984.88
MoM −54.8% vs NZ$2,181.05 (1–26 Jun)
YoY +16.6% vs NZ$844.86 (1–26 Jul 2025)
Sessions (Home)
346
MoM +78.4% vs 194 (1–26 Jun)
YoY +10.2% vs 314 (1–26 Jul 2025)
Confirmation Rate
2.31%
8 confirmations / 346 home sessions
Plans bought
PlanItemsRevenue
YourCover International4NZ$532.16
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 26 Jul 2026 (in progress, 26 days)

Plans Purchased
8
MoM n/a FY start 1 Jul
YoY −20.0% vs 10 (1–26 Jul 2025)
Total Revenue
NZ$984.88
MoM n/a FY start 1 Jul
YoY +16.6% vs NZ$844.86 (1–26 Jul 2025)
Sessions (Home)
346
MoM n/a FY start 1 Jul
YoY +10.2% vs 314 (1–26 Jul 2025)
Confirmation Rate
2.31%
8 confirmations / 346 home sessions
Plans bought
PlanItemsRevenue
YourCover International4NZ$532.16
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$984.88 so far (26 days into FY27). Note on the reporting window. Today is 27 July 2026 — the twenty-seventh day of FY27. Reporting through yesterday (26 July 2026), July MTD and FY27 FYTD both cover the same 1–26 July window (26 days): 8 plans / NZ$984.88 / 346 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 26 Jun 2026 (MoM, 11 home sessions, 1 plan / NZ$390.94) and 26 Jul 2025 (YoY, 11 home sessions, 1 plan / NZ$81.97); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.