Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 29 Jul 2026 AEST · Reporting through 28 Jul 2026 · Currency: NZD

Snapshot

Yesterday
28 Jul 2026
NZ$0.00
0 plans · 26 home sessions
Month (July — in progress)
1–28 Jul 2026 (28 days)
NZ$1,879.85
9 plans · 393 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 28 Jul 2026
NZ$1,879.85
9 plans · 393 home sessions

What's going well / not going well

Going well

  • MTD revenue well ahead of last year: NZ$1,879.85 vs NZ$1,031.46 across 1–28 Jul 2025 (+82.3%), with value-per-plan NZ$208.87 vs NZ$93.77.
  • Traffic the strongest of the three windows: 393 MTD home sessions vs 206 across 1–28 Jun (+90.8%) and 329 last year (+19.5%); yesterday's 26 home sessions beat both comparison days (7 and 8).
  • Mid-funnel engagement improving: 64.9% of MTD home sessions reach /plan-options (255/393), ahead of June's 61.7% share (127/206).
  • High-value mix holding: YourCover International carries 75.9% of MTD revenue (NZ$1,427.12 from 5 plans).

Not going well

  • Zero sales yesterday: 0 plans / NZ$0.00 on 28 Jul vs 1 plan / NZ$186.60 on 28 Jul 2025; nothing has sold since the NZ$894.96 England plan on 27 Jul.
  • MTD revenue still trails June: NZ$1,879.85 is −13.8% vs the NZ$2,181.05 booked across 1–28 Jun, and plans are down YoY (9 vs 11, −18.2%).
  • Conversion softer on both comparisons: MTD confirmation rate 2.29% (9/393) vs 4.37% across 1–28 Jun (9/206) and 3.34% last July (11/329) — traffic is up 91% MoM but plans are flat.
  • Deep-funnel drop-off persists: only 21 of 393 MTD home sessions reach /payment (5.3%) and 11 reach /confirmation (2.8%), both below June's shares (5.8% / 4.4%).

Yesterday 28 Jul 2026

Plans Purchased
0
MoM n/a vs 0 (28 Jun)
YoY −100.0% vs 1 (28 Jul 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (28 Jun)
YoY −100.0% vs NZ$186.60 (28 Jul 2025)
Sessions (Home)
26
MoM +271.4% vs 7 (28 Jun)
YoY +225.0% vs 8 (28 Jul 2025)
Confirmation Rate
0.00%
0 confirmations / 26 home sessions
Plans bought
PlanItemsRevenue
No plans purchased—NZ$0.00
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No purchases yesterday——

Top destinations · by Items Purchased

DestinationItemsRevenue
No purchases yesterday——

Month-to-Date 1–28 Jul 2026 (July — in progress, 28 days)

Plans Purchased
9
MoM 0.0% vs 9 (1–28 Jun)
YoY −18.2% vs 11 (1–28 Jul 2025)
Total Revenue
NZ$1,879.85
MoM −13.8% vs NZ$2,181.05 (1–28 Jun)
YoY +82.3% vs NZ$1,031.46 (1–28 Jul 2025)
Sessions (Home)
393
MoM +90.8% vs 206 (1–28 Jun)
YoY +19.5% vs 329 (1–28 Jul 2025)
Confirmation Rate
2.29%
9 confirmations / 393 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
England1NZ$894.96
Japan1NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 28 Jul 2026 (in progress, 28 days)

Plans Purchased
9
MoM n/a FY start 1 Jul
YoY −18.2% vs 11 (1–28 Jul 2025)
Total Revenue
NZ$1,879.85
MoM n/a FY start 1 Jul
YoY +82.3% vs NZ$1,031.46 (1–28 Jul 2025)
Sessions (Home)
393
MoM n/a FY start 1 Jul
YoY +19.5% vs 329 (1–28 Jul 2025)
Confirmation Rate
2.29%
9 confirmations / 393 home sessions
Plans bought
PlanItemsRevenue
YourCover International5NZ$1,427.12
Essentials International4NZ$452.73
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia7NZ$723.19
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia7NZ$723.19
England1NZ$894.96
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$1,879.85 so far (28 days into FY27). Note on the reporting window. Today is 29 July 2026 — the twenty-ninth day of FY27. Reporting through yesterday (28 July 2026), July MTD and FY27 FYTD both cover the same 1–28 July window (28 days): 9 plans / NZ$1,879.85 / 393 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 28 Jun 2026 (MoM, 7 home sessions, 0 plans) and 28 Jul 2025 (YoY, 8 home sessions, 1 plan / NZ$186.60); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.