Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 27 Aug 2026 AEST · Reporting through 26 Aug 2026 · Currency: NZD

Snapshot

Yesterday

26 Aug 2026

NZ$280.54

1 plan · 50 home sessions

Month-to-Date (August — days 1–26)

1 Aug – 26 Aug 2026 (26 days)

NZ$2,018.86

10 plans · 933 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 26 Aug 2026

NZ$4,363.93

22 plans · 1,417 home sessions

What's going well / not going well

Going well

FY27 has caught FY26 on volume and passed it on value: 22 plans FYTD matches last year's 22 exactly, while revenue NZ$4,363.93 is +37.7% on NZ$3,168.86 — average order value NZ$198.36 vs NZ$144.04.
August keeps compounding: NZ$2,018.86 over days 1–26 is +155.3% on the same window last year (NZ$790.83) and +105.0% on 1–26 Jul (NZ$984.88). With five days left, August already sits at 86.1% of July's full-month total.
The traffic step-change is holding: 933 MTD home sessions (+118.5% YoY, +169.7% MoM) and 1,417 FYTD (+79.1% YoY); yesterday's 50 sessions ran +233.3% on 26 Jul and +163.2% on 26 Aug 2025.
Yesterday beat both comparison days outright: one NZ$280.54 Domestic policy — the month's second Domestic sale and its biggest — against zero sales on both 26 Jul 2026 and 26 Aug 2025.

Not going well

Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.55% (22/1,417) vs 2.78% (22/791) over the same FY26 window; August MTD sits at just 1.07%.
Checkout still isn't scaling with the top of funnel: MTD home sessions are +118.5% YoY, yet /payment is only 23 (vs 19) and /confirmation 14 (vs 9) — the funnel leaks almost all of the extra visitors before the till.
Yesterday's funnel was thin end-to-end: 50 home sessions → 23 /plan-options → 7 /traveller-information → 3 /payment → 1 /confirmation. Only one of the three payment sessions confirmed.
Revenue concentration remains: England's single NZ$894.96 booking is 20.5% of FY27 revenue, and Australia — half the FYTD plans (11 of 22) — averages just NZ$79.97 per policy.

Yesterday 26 Aug 2026

Plans Purchased

MoM n/a vs 0 (26 Jul)

YoY n/a vs 0 (26 Aug 2025)

Total Revenue

NZ$280.54

MoM n/a vs NZ$0.00 (26 Jul)

YoY n/a vs NZ$0.00 (26 Aug 2025)

Sessions (Home)

MoM +233.3% vs 15 (26 Jul)

YoY +163.2% vs 19 (26 Aug 2025)

Confirmation Rate

2.00%

1 plan purchased / 50 home sessions

Plans bought

Plan	Items	Revenue
Domestic	1	NZ$280.54

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
New Zealand (Domestic)	1	NZ$280.54

Top destinations · by Items Purchased

Destination	Items	Revenue
New Zealand (Domestic)	1	NZ$280.54

Month-to-Date 1 Aug – 26 Aug 2026 (August — days 1–26 of 31)

Plans Purchased

MoM +25.0% vs 8 (1–26 Jul)

YoY +25.0% vs 8 (1–26 Aug 2025)

Total Revenue

NZ$2,018.86

MoM +105.0% vs NZ$984.88 (1–26 Jul)

YoY +155.3% vs NZ$790.83 (1–26 Aug 2025)

Sessions (Home)

933

MoM +169.7% vs 346 (1–26 Jul)

YoY +118.5% vs 427 (1–26 Aug 2025)

Confirmation Rate

1.07%

10 plans purchased / 933 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	6	NZ$1,406.69
Domestic	2	NZ$425.82
YourCover International	2	NZ$186.34

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
Malaysia	1	NZ$479.96
New Zealand (Domestic)	2	NZ$425.82
Thailand	1	NZ$354.24
Netherlands	1	NZ$337.43
Western Samoa	1	NZ$155.16

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	3	NZ$120.83
New Zealand (Domestic)	2	NZ$425.82
Malaysia	1	NZ$479.96
Thailand	1	NZ$354.24
Netherlands	1	NZ$337.43

Financial Year to Date (FY27) 1 Jul 2026 – 26 Aug 2026 (57 days)

Plans Purchased

MoM +175.0% vs 8 (1–26 Jul, 26-day base)

YoY 0.0% vs 22 (1 Jul–26 Aug 2025)

Total Revenue

NZ$4,363.93

MoM +343.1% vs NZ$984.88 (1–26 Jul, 26-day base)

YoY +37.7% vs NZ$3,168.86 (1 Jul–26 Aug 2025)

Sessions (Home)

1,417

MoM +309.5% vs 346 (1–26 Jul, 26-day base)

YoY +79.1% vs 791 (1 Jul–26 Aug 2025)

Confirmation Rate

1.55%

22 plans purchased / 1,417 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	13	NZ$2,324.64
YourCover International	7	NZ$1,613.46
Domestic	2	NZ$425.82

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
England	1	NZ$894.96
Australia	11	NZ$879.63
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
New Zealand (Domestic)	2	NZ$425.82

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	11	NZ$879.63
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
New Zealand (Domestic)	2	NZ$425.82
England	1	NZ$894.96

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Aug 2025 → Jul 2026 (complete)

Funnel comparison — FY27 FYTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$2,018.86 — August has twenty-six reported days (1–26 Aug) and ten sales across three plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 27 August 2026, reporting through yesterday (26 August 2026). August MTD covers twenty-six days (1–26 Aug): 10 plans / NZ$2,018.86 / 933 home sessions. FY27 FYTD covers 1 Jul – 26 Aug 2026 (57 days): 22 plans / NZ$4,363.93 / 1,417 home sessions. Note on comparisons. Yesterday comparisons use 26 Jul 2026 (MoM: 15 home sessions, 0 plans, NZ$0.00) and 26 Aug 2025 (YoY: 19 home sessions, 0 plans, NZ$0.00) — both comparison days recorded no sales, so the plan and revenue percentage changes are undefined and shown as "n/a". 26 Aug 2026 ran +233.3% MoM and +163.2% YoY on home sessions, converting one Domestic policy to New Zealand (NZ$280.54). FYTD MoM compares against the twenty-six days 1–26 Jul 2026 (a degenerate 26-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.