Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 10 May 2026 AEST · Reporting through 9 May 2026 · Currency: NZD

Snapshot

Yesterday
9 May 2026
NZ$0.00
0 plans · 7 home sessions
Month to Date (May PTD)
1–9 May 2026
NZ$424.78
1 plan · 43 home sessions
Financial YTD
1 Jul 2025 – 9 May 2026
NZ$24,701.34
129 plans · 3,339 home sessions

What's going well / not going well

Going well

  • FYTD revenue holds at NZ$24.7K: NZ$24,701.34 across 129 plans — revenue +8.3% MoM, plans +4.0% MoM, traffic +5.1% MoM (3,339 vs Jul→9 Apr 3,177).
  • YourCover International still leads: 84 of 129 FYTD plans / NZ$18,049 in revenue (73.1% of total). Essentials International adds 40 plans / NZ$5,740.
  • Yesterday's funnel intent visible: 7 home sessions, 5 advanced to /plan-options (71.4%), 1 reached /traveller-information — site interest more than doubled vs 8 May (3 home sessions, +133.3% PoP).
  • FYTD funnel still working: 150 confirmations across 3,339 home sessions = 4.49% conversion; payment-step conversion at 6.38%.

Not going well

  • Yesterday zero-revenue continues: 0 plans / NZ$0 on 7 home sessions — sixth zero-revenue day in May; the funnel didn't reach /payment or /confirmation.
  • MTD plans & revenue down YoY: 1 plan / NZ$424.78 vs 8 plans / NZ$1,167.59 in 1–9 May 2025 (−87.5% plans, −63.6% revenue) on a much harder traffic comp.
  • May traffic falling vs FY25: 43 home sessions in 1–9 May 2026 vs 319 in 1–9 May 2025 (−86.5%) — mirrors the broad FY26 drop in MA NZ paid traffic.
  • MTD softer than Apr: 1 plan / 43 sessions in 1–9 May 2026 vs 5 plans / 50 sessions in 1–9 Apr 2026 (−80.0% plans, −70.0% revenue, −14.0% sessions MoM).

Yesterday 9 May 2026

Plans Purchased
0
MoM n/a vs 2 (9 Apr)
YoY n/a vs 1 (9 May 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$724.90
YoY n/a vs NZ$25.74
Sessions (Home)
7
MoM −22.2% vs 9 (9 Apr)
YoY −22.2% vs 9 (9 May 2025)
Confirmation Rate
0.00%
0 /confirmation page-sessions / 7 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No destinations

Top destinations · by Items Purchased

DestinationItemsRevenue
No destinations

Month-to-Date 1–9 May 2026 (May PTD)

Plans Purchased
1
MoM −80.0% vs 5 (1–9 Apr)
YoY −87.5% vs 8 (1–9 May 2025)
Total Revenue
NZ$424.78
MoM −70.0% vs NZ$1,414.54
YoY −63.6% vs NZ$1,167.59
Sessions (Home)
43
MoM −14.0% vs 50 (1–9 Apr)
YoY −86.5% vs 319 (1–9 May 2025)
Confirmation Rate
4.65%
2 confirmation page-sessions / 43 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$424.78
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Indonesia1NZ$424.78

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Indonesia1NZ$424.78

Financial Year to Date (FY26) 1 Jul 2025 – 9 May 2026

Plans Purchased
129
MoM +4.0% vs 124 (Jul→9 Apr)
YoY +1,333.3% vs 9 (FY25 partial)
Total Revenue
NZ$24,701.34
MoM +8.3% vs NZ$22,805.13
YoY +1,983.0% vs NZ$1,185.88 (FY25)
Sessions (Home)
3,339
MoM +5.1% vs 3,177 (Jul→9 Apr)
YoY +788.0% vs 376 (FY25)
Confirmation Rate
4.49%
150 confirmations
Plans bought
PlanItemsRevenue
YourCover International84NZ$18,048.87
Essentials International40NZ$5,740.13
Domestic4NZ$903.49
Domestic Cancellation1NZ$8.85
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia62NZ$5,371.80
United Kingdom7NZ$2,978.57
Japan9NZ$2,673.69
Italy2NZ$2,089.64
Thailand4NZ$1,476.65

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia62NZ$5,371.80
Japan9NZ$2,673.69
United Kingdom7NZ$2,978.57
Melbourne7NZ$369.94
New Zealand (Domestic)5NZ$912.34

Trends

Revenue per month — last 24 months (NZD)
FY26 monthly views — Jul 2025 → 30 Apr 2026
Funnel comparison — April vs FYTD
Revenue: Current vs MoM (NZD)
Plans Purchased: Current vs MoM
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; months Jul 24 → Jun 25 are pre-launch (faded grey). All FY26 months Jul 25 → Apr 26 are finalized; May 26 (PTD) shows NZ$424.78 from the single 3 May sale — no further sales 4–9 May. Sum of Jul 25 → Apr 26 = NZ$24,276.56, plus May PTD NZ$424.78 = NZ$24,701.34 FYTD. Note on YoY. FY25 partial data (Jul 24 – 9 May 25) shows just 9 plans / NZ$1,186 / 376 sessions, so FY26 comparisons appear extreme; these reflect the pre-launch / launch transition and are recorded for completeness. Note on FYTD home sessions: FYTD MoM read returns 3,177, consistent with current FYTD of 3,339 (+5.1% MoM).