Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 14 Jul 2026 AEST · Reporting through 13 Jul 2026 · Currency: NZD

Snapshot

Yesterday
13 Jul 2026
NZ$0.00
0 plans · 12 home sessions
Month (July — in progress)
1–13 Jul 2026 (13 days)
NZ$398.56
4 plans · 130 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 13 Jul 2026
NZ$398.56
4 plans · 130 home sessions

What's going well / not going well

Going well

  • Traffic surging: July MTD 130 home sessions vs 70 across 1–13 Jun (+85.7% MoM) and 54 across 1–13 Jul 2025 (+140.7% YoY) — the strongest top-of-funnel we've reported.
  • Revenue well ahead of last year: July MTD NZ$398.56 vs NZ$166.58 across 1–13 Jul 2025 (+139.3% YoY), on the same 4 plans at ~2.4× the revenue-per-plan (NZ$99.64 vs NZ$41.65).
  • YourCover International leading: 3 of the 4 MTD plans / NZ$270.47 — the higher-value international product is doing the heavy lifting.
  • Full funnel intact: the MTD path still fills all five steps (130→80→16→7→4), so intent is converting through to confirmation despite low volume.

Not going well

  • Quiet day yesterday: 13 Jul booked 0 plans / NZ$0.00 from 12 home sessions; the funnel stalled early (12→6→1, no payment or confirmation reached).
  • Revenue softer month-on-month: July MTD NZ$398.56 is down 18.4% vs the NZ$488.72 booked across 1–13 Jun, even though sessions are up 85.7% — more visitors, fewer dollars.
  • Conversion diluting as traffic climbs: 4 MTD plans is level with 1–13 Jul 2025 (0.0% YoY) despite +140.7% more sessions; the confirmation rate has slipped to 3.08% from 7.41% a year ago.
  • Product & destination concentration: all MTD / FYTD revenue is to Australia across just two plan types (YourCover + Essentials International) — no destination diversity yet.

Yesterday 13 Jul 2026

Plans Purchased
0
MoM n/a vs 0 (13 Jun)
YoY n/a vs 0 (13 Jul 2025)
Total Revenue
NZ$0.00
MoM n/a vs NZ$0.00 (13 Jun)
YoY n/a vs NZ$0.00 (13 Jul 2025)
Sessions (Home)
12
MoM +500.0% vs 2 (13 Jun)
YoY +500.0% vs 2 (13 Jul 2025)
Confirmation Rate
0.00%
0 confirmations / 12 home sessions
Plans bought
PlanItemsRevenue
No plans purchased
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
No data

Top destinations · by Items Purchased

DestinationItemsRevenue
No data

Month-to-Date 1–13 Jul 2026 (July — in progress, 13 days)

Plans Purchased
4
MoM +33.3% vs 3 (1–13 Jun)
YoY 0.0% vs 4 (1–13 Jul 2025)
Total Revenue
NZ$398.56
MoM −18.4% vs NZ$488.72 (1–13 Jun)
YoY +139.3% vs NZ$166.58 (1–13 Jul 2025)
Sessions (Home)
130
MoM +85.7% vs 70 (1–13 Jun)
YoY +140.7% vs 54 (1–13 Jul 2025)
Confirmation Rate
3.08%
4 confirmations / 130 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Financial Year to Date (FY27) 1 Jul 2026 – 13 Jul 2026 (in progress, 13 days)

Plans Purchased
4
MoM n/a FY start 1 Jul
YoY 0.0% vs 4 (1–13 Jul 2025)
Total Revenue
NZ$398.56
MoM n/a FY start 1 Jul
YoY +139.3% vs NZ$166.58 (1–13 Jul 2025)
Sessions (Home)
130
MoM n/a FY start 1 Jul
YoY +140.7% vs 54 (1–13 Jul 2025)
Confirmation Rate
3.08%
4 confirmations / 130 home sessions
Plans bought
PlanItemsRevenue
YourCover International3NZ$270.47
Essentials International1NZ$128.09
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Australia4NZ$398.56

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia4NZ$398.56

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)
Funnel comparison — Jul 26 MTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$398.56 so far (13 days into FY27). Note on the reporting window. Today is 14 July 2026 — the fourteenth day of FY27. Reporting through yesterday (13 July 2026), July MTD and FY27 FYTD both cover the same 1–13 July window (13 days): 4 plans / NZ$398.56 / 130 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 13 Jun 2026 (MoM, 2 home sessions, 0 plans / NZ$0.00) and 13 Jul 2025 (YoY, 2 home sessions, no sale); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.