Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 23 Jul 2026 AEST · Reporting through 22 Jul 2026 · Currency: NZD

Snapshot

Yesterday

22 Jul 2026

NZ$0.00

0 plans · 17 home sessions

Month (July — in progress)

1–22 Jul 2026 (22 days)

NZ$968.53

7 plans · 254 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 22 Jul 2026

NZ$968.53

7 plans · 254 home sessions

What's going well / not going well

Going well

Revenue ahead of last year: July MTD NZ$968.53 vs NZ$742.13 across 1–22 Jul 2025 (+30.5% YoY), even on one fewer plan (7 vs 8).
Traffic strongly up month-on-month: July MTD 254 home sessions vs 143 across 1–22 Jun (+77.6% MoM) — well ahead of June's top-of-funnel.
Full funnel intact: the MTD path fills all five steps (254→161→31→13→8), so intent is still converting through to confirmation.
Higher-value plan mix: YourCover International leads with 4 plans / NZ$532.16, keeping the international premium tier the revenue driver.

Not going well

Quiet day yesterday: 22 Jul booked 0 plans / NZ$0.00 despite 17 home sessions (+70.0% MoM, +30.8% YoY) — traffic came but nothing converted.
Revenue behind last month: July MTD NZ$968.53 is −33.7% vs the NZ$1,461.64 booked across 1–22 Jun, despite ~78% more sessions — far more traffic, fewer dollars.
Conversion & value per plan softer vs June: MTD confirmation rate 2.76% (7/254) vs 4.90% across 1–22 Jun (7/143); revenue-per-plan NZ$138.36 vs NZ$208.81 in June.
Destination concentration: MTD revenue split across just Australia (6 plans / NZ$706.84) and Japan (1 / NZ$261.69) — a narrow spread, whereas June spanned Philippines, NZ Domestic, Fiji and Australia.

Yesterday 22 Jul 2026

Plans Purchased

MoM −100.0% vs 1 (22 Jun)

YoY −100.0% vs 1 (22 Jul 2025)

Total Revenue

NZ$0.00

MoM −100.0% vs NZ$90.43 (22 Jun)

YoY −100.0% vs NZ$66.84 (22 Jul 2025)

Sessions (Home)

MoM +70.0% vs 10 (22 Jun)

YoY +30.8% vs 13 (22 Jul 2025)

Confirmation Rate

0.00%

0 confirmations / 17 home sessions

Plans bought

Plan	Items	Revenue
No plans purchased	0	NZ$0.00

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
No sales	0	NZ$0.00

Top destinations · by Items Purchased

Destination	Items	Revenue
No sales	0	NZ$0.00

Month-to-Date 1–22 Jul 2026 (July — in progress, 22 days)

Plans Purchased

MoM 0.0% vs 7 (1–22 Jun)

YoY −12.5% vs 8 (1–22 Jul 2025)

Total Revenue

NZ$968.53

MoM −33.7% vs NZ$1,461.64 (1–22 Jun)

YoY +30.5% vs NZ$742.13 (1–22 Jul 2025)

Sessions (Home)

254

MoM +77.6% vs 143 (1–22 Jun)

YoY −5.9% vs 270 (1–22 Jul 2025)

Confirmation Rate

2.76%

7 confirmations / 254 home sessions

Plans bought

Plan	Items	Revenue
YourCover International	4	NZ$532.16
Essentials International	3	NZ$436.37

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
Australia	6	NZ$706.84
Japan	1	NZ$261.69

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	6	NZ$706.84
Japan	1	NZ$261.69

Financial Year to Date (FY27) 1 Jul 2026 – 22 Jul 2026 (in progress, 22 days)

Plans Purchased

MoM n/a FY start 1 Jul

YoY −12.5% vs 8 (1–22 Jul 2025)

Total Revenue

NZ$968.53

MoM n/a FY start 1 Jul

YoY +30.5% vs NZ$742.13 (1–22 Jul 2025)

Sessions (Home)

254

MoM n/a FY start 1 Jul

YoY −5.9% vs 270 (1–22 Jul 2025)

Confirmation Rate

2.76%

7 confirmations / 254 home sessions

Plans bought

Plan	Items	Revenue
YourCover International	4	NZ$532.16
Essentials International	3	NZ$436.37

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
Australia	6	NZ$706.84
Japan	1	NZ$261.69

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	6	NZ$706.84
Japan	1	NZ$261.69

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Aug 2025 → Jul 2026 (Jul = PTD)

Funnel comparison — Jul 26 MTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Aug 24 → Jun 25) are pre-launch. All FY26 months are finalized (Jun 26 closed at NZ$2,314.26); the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. The final bar, Jul 26 (PTD), is the current month and shows NZ$968.53 so far (22 days into FY27). Note on the reporting window. Today is 23 July 2026 — the twenty-third day of FY27. Reporting through yesterday (22 July 2026), July MTD and FY27 FYTD both cover the same 1–22 July window (22 days): 7 plans / NZ$968.53 / 254 home sessions. Figures will diverge as July accrues more days. Note on comparisons. Yesterday comparisons use 22 Jun 2026 (MoM, 10 home sessions, 1 plan / NZ$90.43) and 22 Jul 2025 (YoY, 13 home sessions, 1 plan / NZ$66.84); FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.