Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 23 Aug 2026 AEST · Reporting through 22 Aug 2026 · Currency: NZD

Snapshot

Yesterday
22 Aug 2026
NZ$145.41
1 plan · 31 home sessions
Month-to-Date (August — days 1–22)
1 Aug – 22 Aug 2026 (22 days)
NZ$1,193.59
6 plans · 750 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 22 Aug 2026
NZ$3,538.65
18 plans · 1,234 home sessions

What's going well / not going well

Going well

  • The blank run is over: 22 Aug delivered one Essentials International policy at NZ$145.41 (Vietnam), the first sale since 17 Aug after four straight zero days. It came off just 31 home sessions, and both /payment and /confirmation registered.
  • August revenue is far ahead year-on-year: NZ$1,193.59 across the first twenty-two days is +160.9% YoY and +23.2% MoM, on six sales.
  • Basket value is still roughly double last year: August's average plan is NZ$198.93 against NZ$91.49 in August 2025 and NZ$138.36 over 1–22 Jul; FYTD sits at NZ$196.59 vs NZ$149.24 last year (+31.7%).
  • Revenue is up on fewer plans: FY27 FYTD revenue is +24.8% YoY on 5.3% fewer policies. Essentials and YourCover International together carry NZ$3,393.37 — 95.9% of FY27 revenue — with just one Domestic policy in eighteen sales.

Not going well

  • The MTD funnel still leaks at checkout: top-of-funnel sessions are up 92.8% period-on-period, but /payment slipped to 15 (−11.8%) and /confirmation to 10 (−9.1%). Traffic is scaling; checkout is not.
  • Conversion keeps diluting as traffic grows: FYTD confirmation rate 1.46% (18/1,234) vs 2.84% (19/668) over the same FY26 window; August MTD is 0.80%.
  • Yesterday's funnel was very thin past step two: 31 home sessions and 20 /plan-options views produced only 2 /traveller-information sessions — a 6.5% pass-through — before the single payment and confirmation.
  • Volume is still going backwards: 18 plans FYTD vs 19 (−5.3%), and 6 MTD vs 7 over the same twenty-two days of July (−14.3%), despite home sessions running +195.3% MoM.

Yesterday 22 Aug 2026

Plans Purchased
1
MoM n/a vs 0 (22 Jul)
YoY n/a vs 0 (22 Aug 2025)
Total Revenue
NZ$145.41
MoM n/a vs NZ$0.00 (22 Jul)
YoY n/a vs NZ$0.00 (22 Aug 2025)
Sessions (Home)
31
MoM +82.4% vs 17 (22 Jul)
YoY +416.7% vs 6 (22 Aug 2025)
Confirmation Rate
3.23%
1 plan purchased / 31 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$145.41
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Vietnam1NZ$145.41

Top destinations · by Items Purchased

DestinationItemsRevenue
Vietnam1NZ$145.41

Month-to-Date 1 Aug – 22 Aug 2026 (August — days 1–22 of 31)

Plans Purchased
6
MoM −14.3% vs 7 (1–22 Jul)
YoY +20.0% vs 5 (1–22 Aug 2025)
Total Revenue
NZ$1,193.59
MoM +23.2% vs NZ$968.53 (1–22 Jul)
YoY +160.9% vs NZ$457.44 (1–22 Aug 2025)
Sessions (Home)
750
MoM +195.3% vs 254 (1–22 Jul)
YoY +147.5% vs 303 (1–22 Aug 2025)
Confirmation Rate
0.80%
6 plans purchased / 750 home sessions
Plans bought
PlanItemsRevenue
Essentials International4NZ$893.14
YourCover International1NZ$155.16
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16
Vietnam1NZ$145.41
New Zealand (Domestic)1NZ$145.28

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Western Samoa1NZ$155.16
Vietnam1NZ$145.41
Thailand1NZ$354.24
New Zealand (Domestic)1NZ$145.28
Netherlands1NZ$337.43

Financial Year to Date (FY27) 1 Jul 2026 – 22 Aug 2026 (53 days)

Plans Purchased
18
MoM +157.1% vs 7 (1–22 Jul, 22-day base)
YoY −5.3% vs 19 (1 Jul–22 Aug 2025)
Total Revenue
NZ$3,538.65
MoM +265.4% vs NZ$968.53 (1–22 Jul, 22-day base)
YoY +24.8% vs NZ$2,835.47 (1 Jul–22 Aug 2025)
Sessions (Home)
1,234
MoM +385.8% vs 254 (1–22 Jul, 22-day base)
YoY +84.7% vs 668 (1 Jul–22 Aug 2025)
Confirmation Rate
1.46%
18 plans purchased / 1,234 home sessions
Plans bought
PlanItemsRevenue
Essentials International11NZ$1,811.09
YourCover International6NZ$1,582.28
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia9NZ$814.86
Thailand2NZ$656.64
Netherlands1NZ$337.43
Japan1NZ$261.69

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia9NZ$814.86
Thailand2NZ$656.64
England1NZ$894.96
Netherlands1NZ$337.43
Japan1NZ$261.69

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$1,193.59 — August has twenty-two reported days (1–22 Aug) and six sales across three plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 23 August 2026, reporting through yesterday (22 August 2026). August MTD covers twenty-two days (1–22 Aug): 6 plans / NZ$1,193.59 / 750 home sessions. FY27 FYTD covers 1 Jul – 22 Aug 2026 (53 days): 18 plans / NZ$3,538.65 / 1,234 home sessions. Note on comparisons. Yesterday comparisons use 22 Jul 2026 (MoM: 17 home sessions, 0 plans, NZ$0.00) and 22 Aug 2025 (YoY: 6 home sessions, 0 plans, NZ$0.00). Because both comparison days were zero-sale days, the plan and revenue deltas are n/a and only the traffic comparison is meaningful — on that measure 22 Aug 2026 ran +82.4% MoM and +416.7% YoY. FYTD MoM compares against the twenty-two days 1–22 Jul 2026 (a degenerate 22-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.