Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 26 Aug 2026 AEST · Reporting through 25 Aug 2026 · Currency: NZD

Snapshot

Yesterday
25 Aug 2026
NZ$511.15
2 plans · 49 home sessions
Month-to-Date (August — days 1–25)
1 Aug – 25 Aug 2026 (25 days)
NZ$1,738.32
9 plans · 883 home sessions
Financial YTD (FY27 — in progress)
1 Jul 2026 – 25 Aug 2026
NZ$4,083.39
21 plans · 1,367 home sessions

What's going well / not going well

Going well

  • Yesterday was August's best day: 2 plans for NZ$511.15 — 29.4% of the whole month's revenue landed in a single day, and both comparison days (25 Jul 2026 and 25 Aug 2025) booked nothing at all.
  • August is running away from last year: NZ$1,738.32 across days 1–25 is +119.8% on the NZ$790.83 taken in the same window of August 2025, and +76.5% on the NZ$984.88 booked 1–25 Jul.
  • The FY27 volume gap has nearly closed: 21 plans FYTD against 22 a year ago (−4.5%), with revenue NZ$4,083.39 vs NZ$3,168.86 (+28.9%). Average order value is doing the heavy lifting.
  • Traffic keeps compounding: 1,367 FYTD home sessions is +77.1% YoY; August's 883 is +116.4% YoY and +166.8% on the first twenty-five days of July.

Not going well

  • Conversion keeps diluting as traffic grows: FYTD confirmation rate is 1.54% (21/1,367) vs 2.85% (22/772) over the same FY26 window; August MTD sits at 1.02%.
  • Checkout is not scaling with the top of funnel: MTD home sessions are +116.4% YoY, yet /payment is only 20 (vs 17) and /confirmation 13 (vs 9) — the extra traffic is barely reaching the till.
  • Yesterday's funnel narrowed hard after plan selection: 49 home sessions → 27 /plan-options → 6 /traveller-information → 2 /payment → 2 /confirmation. Only 12.2% got as far as entering traveller details.
  • Revenue is dangerously concentrated: one Malaysia policy (NZ$479.96) is 27.6% of August MTD, and a single England booking (NZ$894.96) is 21.9% of FY27 to date. Meanwhile Australia — 11 of 21 FYTD plans — averages just NZ$79.97 each.

Yesterday 25 Aug 2026

Plans Purchased
2
MoM n/a vs 0 (25 Jul)
YoY n/a vs 0 (25 Aug 2025)
Total Revenue
NZ$511.15
MoM n/a vs NZ$0.00 (25 Jul)
YoY n/a vs NZ$0.00 (25 Aug 2025)
Sessions (Home)
49
MoM +63.3% vs 30 (25 Jul)
YoY +69.0% vs 29 (25 Aug 2025)
Confirmation Rate
4.08%
2 plans purchased / 49 home sessions
Plans bought
PlanItemsRevenue
Essentials International1NZ$479.96
YourCover International1NZ$31.19
Page-path funnel

Top destinations · by Revenue

DestinationItemsRevenue
Malaysia1NZ$479.96
Australia1NZ$31.19

Top destinations · by Items Purchased

DestinationItemsRevenue
Malaysia1NZ$479.96
Australia1NZ$31.19

Month-to-Date 1 Aug – 25 Aug 2026 (August — days 1–25 of 31)

Plans Purchased
9
MoM +12.5% vs 8 (1–25 Jul)
YoY +12.5% vs 8 (1–25 Aug 2025)
Total Revenue
NZ$1,738.32
MoM +76.5% vs NZ$984.88 (1–25 Jul)
YoY +119.8% vs NZ$790.83 (1–25 Aug 2025)
Sessions (Home)
883
MoM +166.8% vs 331 (1–25 Jul)
YoY +116.4% vs 408 (1–25 Aug 2025)
Confirmation Rate
1.02%
9 plans purchased / 883 home sessions
Plans bought
PlanItemsRevenue
Essentials International6NZ$1,406.69
YourCover International2NZ$186.34
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
Malaysia1NZ$479.96
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16
Vietnam1NZ$145.41

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia3NZ$120.83
Malaysia1NZ$479.96
Thailand1NZ$354.24
Netherlands1NZ$337.43
Western Samoa1NZ$155.16

Financial Year to Date (FY27) 1 Jul 2026 – 25 Aug 2026 (56 days)

Plans Purchased
21
MoM +162.5% vs 8 (1–25 Jul, 25-day base)
YoY −4.5% vs 22 (1 Jul–25 Aug 2025)
Total Revenue
NZ$4,083.39
MoM +314.6% vs NZ$984.88 (1–25 Jul, 25-day base)
YoY +28.9% vs NZ$3,168.86 (1 Jul–25 Aug 2025)
Sessions (Home)
1,367
MoM +313.0% vs 331 (1–25 Jul, 25-day base)
YoY +77.1% vs 772 (1 Jul–25 Aug 2025)
Confirmation Rate
1.54%
21 plans purchased / 1,367 home sessions
Plans bought
PlanItemsRevenue
Essentials International13NZ$2,324.64
YourCover International7NZ$1,613.46
Domestic1NZ$145.28
Page-path funnel

Top 5 destinations · by Revenue

DestinationItemsRevenue
England1NZ$894.96
Australia11NZ$879.63
Thailand2NZ$656.64
Malaysia2NZ$607.19
Netherlands1NZ$337.43

Top 5 destinations · by Items Purchased

DestinationItemsRevenue
Australia11NZ$879.63
Thailand2NZ$656.64
Malaysia2NZ$607.19
England1NZ$894.96
Netherlands1NZ$337.43

Trends

Revenue per month — last 24 months (NZD)
Monthly home sessions — Aug 2025 → Jul 2026 (complete)
Funnel comparison — FY27 FYTD vs FY26
Home sessions — yesterday (current / MoM / YoY)
FY26 vs FY25 — total revenue (NZD, complete)
Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$1,738.32 — August has twenty-five reported days (1–25 Aug) and nine sales across three plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 26 August 2026, reporting through yesterday (25 August 2026). August MTD covers twenty-five days (1–25 Aug): 9 plans / NZ$1,738.32 / 883 home sessions. FY27 FYTD covers 1 Jul – 25 Aug 2026 (56 days): 21 plans / NZ$4,083.39 / 1,367 home sessions. Note on comparisons. Yesterday comparisons use 25 Jul 2026 (MoM: 30 home sessions, 0 plans, NZ$0.00) and 25 Aug 2025 (YoY: 29 home sessions, 0 plans, NZ$0.00) — both comparison days recorded no sales, so the plan and revenue percentage changes are undefined and shown as "n/a". 25 Aug 2026 ran +63.3% MoM and +69.0% YoY on home sessions, converting one Essentials International policy to Malaysia (NZ$479.96) and one YourCover International policy to Australia (NZ$31.19). FYTD MoM compares against the twenty-five days 1–25 Jul 2026 (a degenerate 25-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.