Mighty Ape Travel Insurance — Daily Report

Source: Mighty Ape NZ PANDA Looker Studio · As of 29 Aug 2026 AEST · Reporting through 28 Aug 2026 · Currency: NZD

Snapshot

Yesterday

28 Aug 2026

NZ$0.00

0 plans · 63 home sessions

Month-to-Date (August — days 1–28)

1 Aug – 28 Aug 2026 (28 days)

NZ$2,477.75

12 plans · 1,053 home sessions

Financial YTD (FY27 — in progress)

1 Jul 2026 – 28 Aug 2026

NZ$4,822.82

24 plans · 1,537 home sessions

What's going well / not going well

Going well

FY27 stays ahead of FY26 on every line: 24 plans FYTD vs 22 (+9.1%), revenue NZ$4,822.82 is +52.2% on NZ$3,168.86 — average order value NZ$200.95 vs NZ$144.04.
August has beaten July's full month with three days to spare: NZ$2,477.75 over days 1–28 is +213.3% on the same window last year (NZ$790.83), +31.8% on 1–28 Jul (NZ$1,879.85), and remains past July's full-month close of NZ$2,345.07.
The traffic step-change is holding: 1,053 MTD home sessions (+129.4% YoY, +167.9% MoM) and 1,537 FYTD (+86.5% YoY); yesterday's 63 sessions ran +142.3% on 28 Jul 2026 and +384.6% on 28 Aug 2025 — well above the month's ~38-per-day average.
Top-of-funnel demand keeps compounding: FYTD /plan-options sessions are 934 vs 672 over the same FY26 window (+39.0%), so more visitors than ever are engaging with quotes.

Not going well

Yesterday was a zero-sale day: 0 plans / NZ$0.00 despite 63 home sessions — only 14 reached /plan-options, 1 reached /traveller-information and none reached /payment.
Conversion keeps diluting as traffic grows: MTD confirmation rate is 1.14% (12/1,053) vs 1.74% (8/459) a year ago; FYTD sits at 1.56% (24/1,537) vs 2.67% (22/824) over the same FY26 window.
Checkout still isn't scaling with the top of funnel: MTD home sessions are +129.4% YoY, yet /payment is only 26 (vs 20) and /confirmation 16 (vs 9) — the funnel leaks almost all of the extra visitors before the till.
Revenue concentration remains: England's single NZ$894.96 booking is 18.6% of FY27 revenue, and Australia — 11 of the 24 FYTD plans — averages just NZ$79.97 per policy.

Yesterday 28 Aug 2026

Plans Purchased

MoM n/a vs 0 (28 Jul)

YoY n/a vs 0 (28 Aug 2025)

Total Revenue

NZ$0.00

MoM n/a vs NZ$0.00 (28 Jul)

YoY n/a vs NZ$0.00 (28 Aug 2025)

Sessions (Home)

MoM +142.3% vs 26 (28 Jul)

YoY +384.6% vs 13 (28 Aug 2025)

Confirmation Rate

0.00%

0 plans purchased / 63 home sessions

Plans bought

Plan	Items	Revenue
No plans purchased	0	NZ$0.00

Page-path funnel

Top destinations · by Revenue

Destination	Items	Revenue
No sales on 28 Aug	—	—

Top destinations · by Items Purchased

Destination	Items	Revenue
No sales on 28 Aug	—	—

Month-to-Date 1 Aug – 28 Aug 2026 (August — days 1–28 of 31)

Plans Purchased

MoM +33.3% vs 9 (1–28 Jul)

YoY +50.0% vs 8 (1–28 Aug 2025)

Total Revenue

NZ$2,477.75

MoM +31.8% vs NZ$1,879.85 (1–28 Jul)

YoY +213.3% vs NZ$790.83 (1–28 Aug 2025)

Sessions (Home)

1,053

MoM +167.9% vs 393 (1–28 Jul)

YoY +129.4% vs 459 (1–28 Aug 2025)

Confirmation Rate

1.14%

12 plans purchased / 1,053 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	6	NZ$1,406.69
Domestic	3	NZ$827.61
YourCover International	2	NZ$186.34
Domestic Cancellation	1	NZ$57.11

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
New Zealand (Domestic)	4	NZ$884.71
Malaysia	1	NZ$479.96
Thailand	1	NZ$354.24
Netherlands	1	NZ$337.43
Western Samoa	1	NZ$155.16

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
New Zealand (Domestic)	4	NZ$884.71
Australia	3	NZ$120.83
Malaysia	1	NZ$479.96
Thailand	1	NZ$354.24
Netherlands	1	NZ$337.43

Financial Year to Date (FY27) 1 Jul 2026 – 28 Aug 2026 (59 days)

Plans Purchased

MoM +166.7% vs 9 (1–28 Jul, 28-day base)

YoY +9.1% vs 22 (1 Jul–28 Aug 2025)

Total Revenue

NZ$4,822.82

MoM +156.6% vs NZ$1,879.85 (1–28 Jul, 28-day base)

YoY +52.2% vs NZ$3,168.86 (1 Jul–28 Aug 2025)

Sessions (Home)

1,537

MoM +291.1% vs 393 (1–28 Jul, 28-day base)

YoY +86.5% vs 824 (1 Jul–28 Aug 2025)

Confirmation Rate

1.56%

24 plans purchased / 1,537 home sessions

Plans bought

Plan	Items	Revenue
Essentials International	13	NZ$2,324.64
YourCover International	7	NZ$1,613.46
Domestic	3	NZ$827.61
Domestic Cancellation	1	NZ$57.11

Page-path funnel

Top 5 destinations · by Revenue

Destination	Items	Revenue
England	1	NZ$894.96
New Zealand (Domestic)	4	NZ$884.71
Australia	11	NZ$879.63
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19

Top 5 destinations · by Items Purchased

Destination	Items	Revenue
Australia	11	NZ$879.63
New Zealand (Domestic)	4	NZ$884.71
Thailand	2	NZ$656.64
Malaysia	2	NZ$607.19
England	1	NZ$894.96

Trends

Revenue per month — last 24 months (NZD)

Monthly home sessions — Aug 2025 → Jul 2026 (complete)

Funnel comparison — FY27 FYTD vs FY26

Home sessions — yesterday (current / MoM / YoY)

FY26 vs FY25 — total revenue (NZD, complete)

Note on monthly revenue series. Mighty Ape NZ PANDA launched in 2H 2025; the faded grey months (Sep 24 → Jun 25) are pre-launch. All FY26 months are finalized; the sum of Jul 25 → Jun 26 = NZ$28,323.05 = the FY26 total. July 2026 — the first month of FY27 — closed at NZ$2,345.07 (12 plans). The final bar, Aug 26 (PTD), shows NZ$2,477.75 — August has twenty-eight reported days (1–28 Aug) and twelve sales across four plan types. Months still showing a dash have not been captured; each daily run back-fills any completed month it can read from Looker, so the series fills in over time. Note on the reporting window. Today is 29 August 2026, reporting through yesterday (28 August 2026). August MTD covers twenty-eight days (1–28 Aug): 12 plans / NZ$2,477.75 / 1,053 home sessions. FY27 FYTD covers 1 Jul – 28 Aug 2026 (59 days): 24 plans / NZ$4,822.82 / 1,537 home sessions. Note on comparisons. Yesterday comparisons use 28 Jul 2026 (MoM: 26 home sessions, 0 plans, NZ$0.00) and 28 Aug 2025 (YoY: 13 home sessions, 0 plans, NZ$0.00) — with zero-sale bases the plan and revenue changes are undefined and shown as "n/a". 28 Aug 2026 was itself a zero-sale day despite 63 home sessions (+142.3% MoM, +384.6% YoY). FYTD MoM compares against the twenty-eight days 1–28 Jul 2026 (a degenerate 28-day base) and is shown for completeness. FY26 vs FY25 (NZ$28,323.05 vs NZ$3,184.38) reflects the pre-launch / launch transition and is recorded for completeness.